Eric Yates Email & Phone Number

Fort Worth, Texas, United States

- Leverage in house technology to manage large scale digital marketing campaigns to assist large travel brands acquire key customers in relevant markets.- Implement a data-driven approach to optimize and budgeting marketing spend.- Build relationships with clients through communicate on a regular cadence via email, phone calls, presenting weekly analyses, and in person quarterly business reviews (QBRs)- Coordination of marketing material creation to educate and promote program participation and adoption.

Fort Worth, Texas, United States

- Provide support for Tucker Powersports’ website through data analysis, report generation, tool deployment, and day-to-day management.- Monitor project status and open issues and identify opportunities to improve website user experience. - Helped to sell, manage, and coordinate the “LoyalT+ Ecommerce Program”, a dealership website ecommerce program.- Build engaging vendor relationships and help to ensure deliverables are met, program performance is in line, and dealerships see value in the program offerings provided.- Provide client side technical and creative support, including asset creation/updating and weekly consulting.- Management of third-party website tools, including, but not limited to, analytics, user guides, and form creation software.- Education of dealerships on marketing trends and best practices to increase supplement website sales.

Plano, Texas

Provide support for an OEM Automotive Digital Marketing Program through data analysis, report generation, client presentations and vendor management.Monitor project status and open issues and identify opportunities to improve performance and efficiency in Digital Marketing.Manage and coordinate the publication of marketing assets on behalf of OEM client.Work with internal and external teams to maintain and improve program-specific technology.Build engaging vendor relationships and help to ensure deliverables are met and vendor performance is in line with program expectations.Use program performance data to develop several weekly, monthly and quarterly reports. Assist the Program Manager in making recommendations using insights from your data analysis, and present to the client as requested.Provide analysis of product performance and services using a variety of industry leading analysis tools.Facilitate QA process for the digital program, with the longer-term goal of leading QA activities on program solutions to be delivered to the client.Provide support in creating communication materials to help build awareness and confidence in your program include marketing, training, and reporting.Work collaboratively with the client team to identify new products or data opportunities to improve the value of the program.Work with the dealer support team on important communication initiatives and help with issue resolution.Some travel within market to support program initiatives, program launch events and travel to the client and their regional offices.

Dallas/Fort Worth Area

The AllianceTexas Corporate Challenge is a non-profit organization whose mission is to promote camaraderie among AllianceTexas area companies and enhance their employees' health and fitness through various athletic and recreational activities.Proceeds of the annual Corporate Challenge are donated to area children's organizations that promote health and fitness. Past recipients include the Northwest Education Foundation, Keller Education Foundation, Roanoke Youth Association, Haslet Youth Association, Communities in Schools, Community Storehouse, Speedway Children's Charities and more.

Dallas/Fort Worth Area

Work directly with the marketing communications and web development teams to oversee and maintain Hillwood’s websites and social media platforms that represent a diverse portfolio of real estate developments. Execute a multi-targeted digital strategy across various platforms, including email; regularly collect, analyze, and report on platform analytics, and make assessments and recommendations based on demonstrable data.

Dallas, Tx

Assist with day to day operations within the client success team.Work to develop customer relationships with client groups by anticipating customer needs and providing solutions/guidance in all aspects of digital marketing. Research customer and client’s specific fields; propose appropriate products and services.Work with internal staff to develop proposals and other presentation materials as needed for assigned campaigns and projects.Create weekly, monthly, and one off campaign reporting, using a broad range of tools, including (but not limited to): Google Analytics, DCM, DART, Adwords, DBM, Facebook Ad Manager and other vendor specific dashboards.Analysis of weekly and monthly reporting to identify opportunities and challenges within client campaigns and webpages.Use of Facebook Ad Manager to manage and maintain client social profiles - producing content that builds brand awareness and drives website traffic.In depth use of Adobe Creative Suite to produce creative remarketing banners for specific client needs.One off tasks, including but not limited to: Adwords campaign creation, Google Analytic audits, floodlight and conversion tag placement, content calendar creation, and on-page SEO.

Dallas, Texas

Assist with day-to-day interactions between clients and Standing Dog's departments/team members. Assist with client campaign set-up. Create revenue and performance reports for ongoing and past campaigns.Assist in coordination of deliverable material across all departments for client use. Research current and upcoming digital marketing trends for weekly presentation. Support the Client Services team with ad-hoc requests.

Addison, Texas

Developed top content marketing techniques to serve as a reference for on-property digital marketing efforts.Supported education, training, and social media initiatives across the enterprise as well as perform an audit of Hilton Worldwide's social media toolkit to measure effectiveness.

Globe Life Stadium, Arlington, Texas

Nightly management and monthly scheduling of a nine person concierge team.Use of ProVenue ticketing system to run game day reports of total suite and club tickets sold.Management of nightly suites, including assisting suite attendants with customer service.Management of all "On Field Experiences", Ranger alumni suite visits, and other game day promotions.Nightly management of the Capital One Club, including assisting with any customer service related issues.Assisting Ranger’s sales staff in the office, including the answering of phone lines, filing of paperwork, and catering order placement.

University Of Texas At Arlington, Arlington, Texas

Managed the social media content marketing of the University of Arlington’s student publication The Shorthorn.Through the use of Hootsuite and Facebook page manager, scheduled hourly posts promoting the Shorthorn's content to gain viewership and referrals.Applied my knowledge of applications such as Adobe Creative Suite, MSOffice, Storify and Canva to creatively market the Shorthorn's work.Engaged with students, organizations and faculty via Twitter and Facebook to connect with the UT Arlington community.

Arlington, Texas

Assisted the store manager in executing store operations during scheduled shifts by:Leading store management during nightly shifts.Deploying partners and delegating tasks to create the Starbucks Experience for our customers.Providing legendary customer service with prompt service, quality beverages and products, and maintaining a clean and comfortable store environment. Modeling and acting in accordance with Starbucks guiding principles and best of all.

Arlington, Texas

Managed all functions of a Pinkberry restaurant to ensure customer service and high-quality products were delivered to ensure restaurant profitability when the General Manager is not on duty. Responsible for the successful execution of fast, accurate food production and world-class customer service while maintaining a clean, organized shift.

Mansfield, Texas

Managed all functions of a Jimmy Johns restaurant to ensure customer service and high-quality products were delivered to ensure restaurant profitability when the General Manager is not on duty. Responsible for the successful execution of fast, accurate sandwiches and world-class customer service while maintaining a clean, organized shift.

Bachelor'S Degree, Public Relations

Activities and Societies: Alpha Tau Omega, Freshman Leader on Campus, The Shorthorn (student publication)BA in Public Relations.

High School Diploma, General Education

Activities and Societies: Speech and Debate Team, Theater ClubServed at President of Mansfield High School Speech and Debate Club - Fall.