https://www.newstandardco.com/

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Executed tactical and strategic e-commerce growth and retention work for the following brands: Audible, Charlotte's Web, Jinx, KickUp, Miraflora, Right Side Up and more. Specialties include email marketing, customer lifecycle journeys, website navigation and conversion funnels.

226% YoY Q1 Growth (2020 to 2021) 117% e-commerce revenue growth (2019 to 2020)175% e-commerce revenue growth (2020 to 2021 YTD)Increased conversion rate, AOV and non-bounce traffic across all platforms through the fundamentals of the E-commerce golden equation. Oversaw and managed ESP switch and data-migration from Mailchimp to Klaviyo.Oversaw and managed website redesign & relaunch from Magento to BigCommerce.Create integrated B2B & D2C content, strategy and promotional calendars which includes over 60 deliverables a month.

Oversaw and managed e-commerce promotional and branding calendar which generated $58 million in 2019, and 65% of fourth quarter revenue.Grew e-commerce revenue to $63 million in 2020, which was 67% of total company earnings. 1.7x revenue increase YoY on Black Friday - Cyber Monday campaigns. Mystery Sale Campaign was featured during "Best in Business" presentation at Litmus Boston. Set company records for most revenue in 24 hours and highest conversion rate. Case study featured on "Really Good Emails"

Managed, planned, scheduled and executed digital campaigns for four different company brands and multiple product divisions within each brand. Helped format and edit HTML code for dynamic templates up to 10 times a week. Partnered with review platforms to increase our consumer trust score from a 1-star company to a 4-star company as part of a rebranding initiative. Helped transition old ESP to two different new platforms with backend API connectivity. Responsible for Weekly / Monthly / Quarterly Sales & Budget Forecasting. Helped remove blacklisting from domains to ensure maximum deliverability. # of Direct Reports: 2My Direct Boss: VP of Digital MarketingESP's: Salesforce / Bluecore / Selligent Vendors: Return Path / Coremetrics / Movable Ink / DMi Partners / Liveclicker / Basecamp

Client work: Sprint / Dunkin' Donuts / Baskin Robbins / BP / Playstation• Acted as direct contact to clients, ESP, internal team and vendors. • Managed budget and impression allocations across capabilities and third-party vendors. • On boarded, trained and managed the offshore team (India / Costa Rica, focusing on reducing email development time, critical problem solving and added value reporting. • Planned strategy meetings, managed budgets and controlled all deliverable and solution timelines. • Provided vendor specifications, effectively executed QA/QC procedures, coded email builds, oversaw end-to-end testing, and managed vendor functions to adhere to task schedules.• Set up, designed and performed tactical tasks associated with manual/automated/trigger/journey campaigns.• Specialized in multi-channel campaign design, execution and analysis (Email, WAP, SMS, Direct Mail). Programs Frequently Used: JIRA / Omniture / Salesforce / Litmus / Box / Trello / Acxiom (Zeta) / Movable Ink / PersadoWon 2017 Movable Ink Quarterly Marketing Award for Best Loyalty Offer Email.

Developed, executed and managed integrated marketing campaigns to achieve budgeted annual digital subscription goals.Helped launch and build automated mailing system (SAS) and vertical integration expansion projects (SportsPlus). Used A/B and multi-variate testing along with strategic insight to optimize conversions and KPI's.Acted as account liaison between central Chicago team and individual markets to ensure successful marketing initiatives.Managed creative asset development, deployment and placement timelines, strategy and post-campaign reporting. Grew customer acquisition database through top of funnel efforts including pop-up light boxes and display ads.Understood and drove customer behavior through data analysis and reporting. Worked with 8 publications owned by Tribune Publishing including Chicago Tribune, LA Times, Baltimore Sun, Morning Call, Orlando Sentinel, Sun Sentinel, San Diego Union Tribune, and Daily Press.Programs Frequently Used: JIRA / Omniture / Cheetah Mail / Litmus / Slack / Movable Ink / Persado

Helped form and develop marketing team as first marketing hire. Assisted in the development and support of market segmentation, content, positioning and messaging for the P2P brands and all related products, services and marketing strategiesPlaned, created and executed strategies to create integrated, comprehensive marketing programs that drove thought leadership, awareness and demandSupported consistent application of the market positioning and messagingEnsured that Sales, Product Development, Client Support, and other internal teams were fully informed about marketing and communications programs; product information; etc.Developed and executed marketing plans to support the launch of new products, services and capabilitiesCreated collateral materials that supported messaging and positioning; maintained sufficient availability of all materialsTracked and analyzed competitors’ marketing strategies, tactics, positioning, products and capabilities to ensure effective and differentiated positioning for products/services

Developed creative and engaging social media content for Sears and Kmart media channelsApproved and consulted with internal clients on social media marketing campaigns and promotionsScheduled and added tracking codes on all social media posts through Spredfast Prepared weekly creative reviews to present to the Vice President, Digital Media

Developed, implemented and managed online and offline campaigns driving consumer engagement, brand awareness and traffic to all social media pages for a bar that generated over 5 million in revenue in 2013. Monitored social chatter, managed public relations and consumer outreach through social media. Campaigns:-I Go To Hi Fi Because...-Hi Fi Scavenger Hunt-Individual Bartender and Server Profiles-Hi Fi Bunnies-Motivational Partying-Social Media Evangelist of the WeekTracked increases of engagement through all media. Coordinated theme nights, charity nights and all promotional events.Trained staff from all departments on social media fundamentals, community outreach and branding consistency.

Managed budgets and schedules for four clients (Chicago Tribune, CDW, PLS, VarCity)Consulted with clients to develop creative briefs and presented to Creative DirectorProspected new opportunities, prepared SWOT analyses and landscape snapshotsCreated and managed SEO campaign promoting digital agency expansionCreated and implemented an “ABC” time management/calendar system

Researching data and marketing trends; writing advertising letters and collateral materials; identifying community service opportunities.Organized library of Television and Radio spots for three clients (PLS, Check Into Cash, CDW)Researched and wrote personality profiles for Tribune Media GroupReported meeting notes and prepared conference reportsApplied for company awards and recognitions for key clients

Personal training and mixed martial arts. Owner; manager of 3 employees and 20+ clients. Crafted an experiential marketing campaign that tripled client base. Dual-branded company ReSCULPT: Tone & ReSCULPT: Force to effectively reach two very different target audiences with consistent messaging. Created and ran all social media and promotional campaigns. Special request guest lecturer to run self-defense seminar for largest college campus in the world.

As a brand manager for the company, my responsibilities are to increase awareness and improve brand positioning throughout ASU and the Tempe area. I crafted a primary and secondary company persona, personality profiles and content schedule spreadsheets.Created and implemented "Energy Drink Baseball" marketing campaign for product introduction, which increased online sales by 500%. Started the "Inject Energy for A.S.U." social media campaign, which helped product launch to local college students. As a senior account representative, I locate, close and maintain new accounts for Inject. These accounts include supermarkets, convenience stores and service stations. I also handle the accounts that have been deemed "hard to work with." I have also staged and run numerous events for the company's promotion team.

Manager of Team Sports and Fitness with four direct reports. Promoted after four months of work due to high sales numbers and experience with products. Sold sports apparel, equipment and a wide range of fitness and exercise products.