Eric Myers Email & Phone Number

Dallas, Tx, Us

Mountain View, California, Us

Mountain View, California, Us

New York, New York, Us

As a Principal Solutions Consultant (Adobe Experience Cloud – Adobe Analytics/Audience Manager/Target), I work with clients to build and enhance their multi-channel measurement strategies by incorporating analytics, testing/optimization, and universal audience measurement into each element of the customer experience.

Bangalore, Karnataka, In

•Responsible for providing strategic guidance surrounding the enterprise implementation, measurement, & management of Adobe Experience Cloud (Adobe Analytics, Audience Manager, Campaign, Experience Manager, Data Workbench, & Target) products, from planning/proof of concept, through requirements gathering and documentation, implementation, to governance, adoption, and reporting of/from solutions for multiple Fortune 100 Clients.•Designed, implemented & audited digital analytics solutions for enhanced tracking & custom KPIs reporting using Adobe Analytics, JavaScript, and jQuery along with Tag Managers including Adobe DTM, Adobe Launch, Tealium, Ensighten, and Google Tag Manager while managing a team of 10 onshore and 20+ offshore employees.•Boosted billings and client success metrics by over 20% across projects and was recognized as a top performer on multiple occasions.

Alpharetta, Georgia, Us

As a consultant at Keystone, my clients and I work together to promote and advocate for decision-making that incorporates their internal data whether it lives online, offline or within a hybrid environment. We work to solve problems ranging from system implementation and source quality to data governance and best practices across a variety of clients. This allows allow me to keep my skills sharp and deliver results regardless of my client's choice in tools and architecture.Since Keystone's expertise goes beyond just the implementation of systems and interpretation of data with and for our clients, we ensure that decisions can be made with confidence thanks to a fully informed understanding of the systematic limitations and the subsequent impacts of conclusions being drawn from those sets of data.

Mumbai, Maharashtra, In

As the Google Analytics Technical Lead with Tata Consultancy Services, I was leading my team's engagement at The Hartford Insurance leading a team of business analysts, internal analysts, data engineers, and quality assurance specialists. My primary responsibility for this engagement was to provide a full implementation of Tealium IQ (Tag Management System), Google Analytics 360, and BigQuery across the organization's 25+ digital properties.During my tenure, I was also responsible for the following:• Overseeing a team of business analysts, internal stakeholders and analysts as they built the Digital Analytics Center of Excellence within the organization.• Providing training and oversight for my group of 20+ offshore resources to enhance the implementation and quality assurance surrounding digital analytics to ensure proper data quality.• Providing instruction for internal analytics teams and stakeholders about advanced Google Analytics 360 concepts and systems including the Core Management and Core Reporting APIs.• Providing support for Data Engineers translating business requirements and needs to specifications for implementation.• Creating a system that allows for new reporting, data elements, and testing requests to be submitted and completed by the internal teams and stakeholders as well as partner agencies.

Las Vegas, Nv, Us

As the Digital Analytics Manager for Overnight Prints, I was responsible for all systems and processes as they related to digital and marketing analytics for the organization and reported directly to the CMO and senior leadership.I also successfully built and strengthened the marketing and web analytics systems throughout my tenure by implementing, enhancing and providing documentation for the following processes and systems:• Google Analytics with Enhanced Ecommerce• Google Tag Manager Transition• Live Chat and Interaction Managment Software• Data Analysis, and Analytics QA Process, Procedure and Reporting• Affiliate Program Reporting & Management• Oversight of PPC Agency and Reports• Integration of Mass Email Data into Google Analytics Systems using Measurement Protocol

Las Vegas, Nevada, Us

As a Search Engine Marketing Account Manager with Levy Online, I am responsible for the full-scale creation and management of campaigns from inception to execution and optimization to meet client goals and needs. Also, I aided in pre-sale client evaluations and business development opportunity exploration as well as the development and processing of onboarding procedures for bringing new clients into the agency.Finally, I fully implemented and programmed an automated reporting mechanism (using APIs to pull data from Google Adwords, Bing Ads Center, Google Analytics, Facebook Ads, Client CRM System Reporting) that can be dynamically updated for both internal stakeholders and clients. This system has enabled the team reporting lags to reduce from 10-15 to less than three business days for client reporting as well as dynamically updated reports for the internal teams and stakeholders at Levy.

As a Senior Account Manager on the Search Engine Marketing Team at Vertical Nerve, I am responsible for managing multi-platform media campaigns including Paid Search (PPC) Advertisement Campaigns, Display and Retargeting (Banner) Advertisement Campaigns, and Search Engine Optimization (SEO) Campaigns. Further, it is my job to help clients expand their campaigns to new markets and media throughout the process.I am also responsible for the following:• Start to finish development, build and implementation of each client's SEO, Paid Search (PPC) and / or Display Advertising campaigns• Optimization, Maintenance, Upkeep and Redevelopment of Campaigns based upon client needs and goals• Incorporation and Use of Analytics tools (Google Analytics, Omniture, etc.) to aid in determining concrete Return on Investment (ROI), Return on Advertising Spend (ROAS) and Cost per Gross Acquisition (CPA) figures for clients with analysis and optimization surrounding these metrics and more to meet client goals.• Development and enhancement of client relationship to meet retention standards and referral basis for Vertical Nerve.• Optimizing Landing Pages, Client Sites, and content toward conversion in order to boost the profitability of the client's online presence.• Ensuring that client campaigns and strategies are not only best-practice for the time they are implemented by thorough research, but also that the campaigns will complement the holistic media strategies of the client.• Working with, educating and managing a team of specialists who assist in achieving client goals while helping the specialist team to excel, grow and expand skill sets for continued career development.

Woodland Hills, Ca, Us

As a part of the ReachLocal Campaign Consultant Team, I am responsible for providing the highest level support and customer service to advertisers of a specific sales team. I work with my sales team to manage more than $150,000 in monthly ReachLocal search engine marketing product budgets that include over 100 pay per click (PPC / Adwords) and Display (Banner) advertising campaigns. In addition I am responsible for the following:• Retention of client advertising accounts through review of campaign set up, active campaign management and execution of consistent customer focus• Management and analysis of digital advertising campaigns to satisfy client expectations for various performance metrics such as high click-through rate and low cost per click• Building rapport and developing relationships with clients through timely value added discussions• Troubleshooting performance issues using digital advertising best practices while creating new, innovative solutions to technical issues• Incorporating constantly evolving technologies, processes, and publisher requirements into campaign evaluation and management• Ensuring online campaigns compliment client’s other forms of advertising and enhancing online efforts through additional ReachLocal solutions

Woodland Hills, Ca, Us

•Responsible for Internet Marketing Consultant’s book of 50+ advertisers – serves as 2nd point of contact for advertisers’ questions & concerns, participating in calls & meetings with advertisers to discuss all account issues.•Creation of online Pay Per Click campaigns for search engines and analysis of metrics of running campaigns for performance issues.•Assisting in upselling current clients on other ReachLocal products, often providing education related to the online marketplace and benefits of different products; developed keen ability to identify & meet specific client needs.•Tracking of consultant’s book of revenue (including monthly new / renewal sales) to ensure continued growth.•Assisted in Growing consultant's book of revenue from $90,000 - $150,000 in monthly revenue.

Woodland Hills, Ca, Us

ReachLocal delivers easy-to-use, patent-pending technology and return-focused tools to help our clients run successful local Internet advertising campaigns. Our platform ensures that our clients' ads appear alongside only relevant keyword search results which produces leads through major search engines like Google, Yahoo, MSN, Ask.com, and AOL. We work to get ads placed in a high value position to generate the most efficient and qualified click-thrus to the local business's web site. And advertisers only pay when potential customers click on the ad and visit the business's site.

At Burgeon Communications, I was responsible for the sale, design, and implementation of integrated marketing strategies for my small business clients. My primary goal in each strategic implementation was to use each cross-medial marketing tool to reach the same overarching goal set through client consultation for each campaign and ensure measurable, attainable and viable outcomes for each business.

Liberty, Mo, Us

At William Jewell College's Office of Marketing and College Relations, my job decription was anything but stagnant. I was responsible for all videography for the campus from shooting to editing. In addition, I provided technical support for the campus photographer and the rest of the creative staff. I was also responsible for much of the Event-based Audio-Visual content seen at events from Achievement Day to Homecoming presentations and AV Elements. I was also farmed out to the Office of Advancement and the Harriman-Jewell Series on a regular basis for various purposes. Further, I created and delivered the gifts created for campus honorees using media from the respective events.

Liberty, Mo, Us

During my time at the Office of Admission, I was responsible for a complete redesign of their website. I was responsible for creating all content associated with this page including the Why WJC Marketing campaign.

During my time with William Jewell College's SIFE team I was responsible for the reorganization of the group in both leadership and execution. After successfully negotiating the change I was able to secure a Top 15 placement Nationally for the team with my design and copywriting in the annual reports for both 2008 and 2009.