Digital, graphic, creative design, production, photography, and videography services.• Conceptualized new branding and packaging for a winery client, helping grow customer awareness leading to a 22% sales increase• Directed photo and video shoots for social media including TikTok and Instagram resulting in a 15% increase in views and engagement

Naked Wines is a DTC online wine retailer that funds independent winemakers from all over the world to produce unique and exclusive wines available only through the Naked Wines website.• Directed and designed all creative projects including emails, print ads, mail collateral, webpages, web banners, as well as video and image creation for social media - expanding our new business growth by an average of 11% year• Delivered seasonal brand and marketing campaigns annually, using data-driven marketing strategies to attract and retain a 300K customer base, selling nearly two million wine cases per year• Produced and designed packaged items such as promotional wines, and gift items like wine keys and bottle stoppers and created compelling art for standard and holiday shipping boxes• Directed photoshoots of seasonal promotional campaigns for the website, emails, and social media, which resulted in increased sales and customer retention season after season, year after year• Improved the look of the email campaign, as well as increased efficiency through standardized Figma modules - resulting in design and development time reduced by 75%• Accelerated the refresh and revamp of product and winemaker photography for the Naked Wines website ensuring the best, most accurate, and up-to-date imagery was used

TravelSmith is an online retail company specializing in travel-related accessories and apparel.• Established the redesign and rebrand of TravelSmith emails, resulting in a clean, modern, user-friendly design that increased engagement by 25%• Upgraded and modernized the TravelSmith.com website by performing regular updates, designing more attractive digital banner ads, shelf banners, and website imagery

PTS specializes in interactive training materials for the automotive industry.I had two separate periods in which I worked for the company. • Directed the creative team with the UI/UX design of interactive training for web and mobileEstablished a standard animation style for all future design and development of digital training courses resulting in a much improved and easier-to-follow user experience• Directed graphic and logo design, print design, and production, creating contemporary streamlined, updated designs

Ignite Health was a full-service creative design agency specializing in interactive web design and development for clients in the pharmaceutical industry.• Created a motion graphics standard animation style for digital banners and website headers and graphics• Developed and designed interactive media such as animated headers, banners, and video players for pharmaceutical clients like Gilead, Genentech, and Eli Lilly and Company• Produced and edited videos with audio editing for client websites using Final Cut Pro, Adobe After Effects, and Adobe Media Encoder