Art Director, Senior Designer And Photographer
Naked Wines Usa
Napa, California, United States
Naked Wines is a DTC online wine retailer that funds independent winemakers from all over the world to produce unique and exclusive wines available only through the Naked Wines website.• Directed and designed all creative projects including emails, print ads, mail collateral, webpages, web banners, as well as video and image creation for social media - expanding our new business growth by an average of 11% year• Delivered seasonal brand and marketing campaigns annually, using data-driven marketing strategies to attract and retain a 300K customer base, selling nearly two million wine cases per year• Produced and designed packaged items such as promotional wines, and gift items like wine keys and bottle stoppers and created compelling art for standard and holiday shipping boxes• Directed photoshoots of seasonal promotional campaigns for the website, emails, and social media, which resulted in increased sales and customer retention season after season, year after year• Improved the look of the email campaign, as well as increased efficiency through standardized Figma modules - resulting in design and development time reduced by 75%• Accelerated the refresh and revamp of product and winemaker photography for the Naked Wines website ensuring the best, most accurate, and up-to-date imagery was used
