Eric Schwerdtfeger Email & Phone Number

New York, Ny, Us

New York, Ny

Greater New York City Area

Responsible for managing the strategic/creative development and production of integrated campaigns for Sony PlayStation including:- Manage and support strategy, creative, production and account teams to build ideas from brief to market- Lead creative development and production process of national digital campaigns for hardware and select titles- Responsible for ensuring all creative content complies with legal, media partner’s policies and regulatory bodies such as Entertainment Software Rating Board (ESRB)- Manage and track finances for brand and software jobs to ensure that all projects are on budget

Greater New York City Area

Responsible for managing all daily advertising activites for Captain Morgan Rum Company brand including: - Coordinate with media, creative, production and account group to assist in creative development from brief to market- Strategic placement and allocation of all creative; TV, Radio,Out-of-Home, Digital, and Print - Manage social media team for all brand activity on CM Facebook page; provide strategic direction on content calendar; review and edit to ensure brand messaging and voice is communicated accurately, and review for legal/regulatory issues- Oversee all activity for CM’s branded mobile gaming app, Captain’s Conquest, including strategic communications, promotions, analytics and performance

- Key member of public relations team; responsible for both consumer and financial/corporate programs- Core, day-to-day PR activities include: o Drafting press releases, case studies, and marketing materials o Conducting media outreach to secure coverage of client news, physician/patient stories and corporate profiles; manage reporter relationships and facilitate interview process o Participating in the development and execution of local, grassroots communication programs; book and manage events o Developing/managing digital and social media communications programs; both proactive (blog writing, Twitter) and reactive (intelligence gathering) o Building and maintaining media lists for both business and consumer campaigns o Monitoring/reporting client, competitor and industry news; synthesize information for potential trends and media opportunities- Support firm’s investor relations-focused accounts. Responsibilities include: o Writing/editing conference call scripts and quarterly earnings announcements o Managing quarterly conference call and follow-up communications o Organizing/arranging investor meetings and marketing events (road shows)- Assist in new business inititiaves: o Identifying prospects, conducting research, and drafting presentations o Indentifying and pursuing relationships with appropriate venture capitalists for Life Sciences, Medical Device and Tools & Diagnostics clients- Select client experience: PR Newswire, Morgan Keegan, IPC The Hospitalist Company (NASDAQ: IPCM), EDAP TMS S.A.(NASDAQ: EDAP), Small Bone Innovations, Baxano, Lanx, TYRX

-Participate in key strategic and development meetings for communications planning for clients such as Amex OPEN-Support the coordination of new business programming and activities at the firm-Maintain and cultivate media relations with industry press such as key U.S. small business reporters and publications on behalf of clients, including the Kauffman Foundation and CSC Healthcare Group

- Worked closely with account executives to strategically position client-related news and secure coverage for various brands, including Samsung, McDonalds, Copeland's, and Alicia Keys' Keep A Child Alive Foundation- Maintained media target outreach list for Samsung, Copeland's, Idalia, Under Armour, and Time Warner Center- Responsible for tracking client and competitor media coverage for strategic analysis- Researched speaking opportunities for Samsung's senior level executives- Assisted with high profile client events for Samsung, Nikon, Alicia Key's Keep a Child Alive Foundation, and Under Armour

Served as media liaison, verifying credentials and directing personnel- Responsible for documentation of statistical game data and reporting- Facilitated distribution of player information to media & team representatives - Assisted with customer relations to maintain satisfaction

Maintained reporting of residential complaints - Assisted superintendent with satisfactory resolution of complaints - Maintained package delivery logs

Ba, Public Relations

Associates Degree, Liberal Arts