Eric Espinoza Email and Phone Number

Lead revenue strategy and operations, data engineering and analysis for CNN Digital.

• Serve as global Business Operation lead driving revenue and operational efficiency across a globally distributed team for CNN digital, overseeing $500M in annual revenue.• Lead a Business Intelligence (BI) team including a team of data engineers and analysts delivering revenue data and insights to product and business owners. • Utilizing data management technology (Snowflake, S3, Airflow, dbt, Looker, Tableau) to build a first of its kind BI suite, CNN Pulse .• Directly responsible for budget and forecasting for global Business Development & Partnership revenue ($160M).• Selected brand representative for WBD Data Culture Council, focused on data adoption, strategy, training and community development across Warner Bros. Discovery.

• Lead ad product strategy and development across CNN digital global product portfolio including desktop and mobile web, mobile apps, CTV/OTT (TVOS, Roku, Amazon Fire) and off-platform (AMP, Facebook, Apple News, Snapchat).• Led the development and global rollout of an industry-leading and award winning Brand Safety and Contextual ad targeting solution leveraging a homegrown rules-based AI, NLP technology CEP (Content Enrichment Platform). 2019 Digiday Brand Safety Solution Award Winner.• Thought-leader serving on several industry trade organization committees and panels on Brand Safety and Contextual Ad Targeting (AAAA, IAB, APB, DCN, 614 Group)• Developed and executed reimagined ad and monetization strategy around the re-launch of CNN’s flagship mobile apps.• Experience navigating and organizing cross-functional global teams across product, design, editorial, development, business operations, yield and sales• Implemented first-ever native ads platform across all News brands. Managed ongoing product maintenance and development.• Partnered with CNNgo product team to develop an award-winning native ad experience leading to a $12M+ integrated CNNgo sponsorship deal for Lexus and Canon.• Advanced knowledge of advertising technology, ad serving platforms and programmatic supply chain.

• Lead the development of a new post-sale team "CNN Activation", responsible for managing end-to-end cross-platform sponsorship and campaign execution across all News brands. • Managed an eight-person team, including six direct reports, who in the first year executed on 185 projects resulting in over $122M in revenue across TV and Digital. A year-end survey sent to sales returned an average 4.5 out of 5 across all key performance measures.• Lead multiple new ad product initiatives including; first-ever responsive HTML5 rich media unit, responsive photo gallery ad interstitials and native in-carousel video.• Partnered closely with CNN product team to provide ad strategy consultation for several new product initiatives; GBS, Samsung, iOS App and CNNgo 2.0.• Well-networked, trusted and highly regarded partner among the sales organization, including sales executive leadership.• Developed strong cross-divisional relationships across the organization including; Sales, AdOps, Revenue Operations (STPL), Editorial, Research, Design, Product, Development, Marketing, Legal and S&P.

• Digital lead for Chevron global account. Oversaw digital strategy, creative development and execution.• Lead account integration process resulting in 100% increase in digital revenue and a 30% increase in total account billings. • Managed global integrated campaigns with emphasis on digital planning, integration and execution.• Worked with media agency and publishing partners to develop content and channel specific marketing plans.• Strong aptitude for data analysis and analytics. Worked with client, media and analytics team to develop measurement and testing plans and conduct campaign analysis, optimization and reporting. • Financial management lead, responsible for developing staffing plan, master scope-of-work and monthly financial management for $12MM account.• Recruited by Chief Digital Officer to help with business development and new business pitches.• Directly managed, mentored and trained account and production teams.

Industry Expertise: Financial Services, Airlines, Cable & Internet, Publishing, Social MediaBrands: American Express, Delta Airlines, Time Warner Cable, Simon & Schuster, Facebook• Proven ability to identify new business opportunities and build new streams of revenue within existing clients.• Managed a wide variety of digital campaigns across the American Express Card network, including the single largest campaign in the agency’s history, a multi-million dollar co-brand marketing campaign with Delta Airlines.• Oversaw annual budget and quarterly forecasting, project/campaign scoping and day-to-day job profitability.• Experienced managing all aspects of complex digital campaigns, including strategic planning, creative strategy, user experience, design, front-end and back-end development and integration.• Managed digital eCRM campaigns, leveraging data for Cardmember acquisition, retention, loyalty and growth initiatives.• Served as agency brand liaison with American Express Global Advertising Brand Management (GABM) team. Responsible for internal agency education, integration and adherence to enterprise brand guidelines.

• Assisted program leaders and instructors with lesson plan development and classes age 5-13 years of age• Developed lesson plans for conversational English and instructed adult evening classes

Industry Expertise: Travel & Tourism, Automotive, Restaurant Retail, Aircraft Manufacturing, Energy, Economic Development, Theater & Entertainment, Legal and Non-ProfitBrands: Stetson, BP America, Inc., EnCana Corp., Cessna Aircraft, National CineMedia (NCM Fathom), Special Olympics, Peaberry Coffee Co., Jackson Hole Mountain Resort, McDonald Automotive Group (VW, Audi and Volvo), Metro Denver Economic Development Corporation• Served as lead advertising account manager for the agency’s largest clients. Managed all facets of advertising campaign management (project scoping, estimation, scheduling, project management, financial management, etc.) for print, OOH, TV, radio, direct, promotion/events, in-store and online.• Managed a national brand advertising campaign for Stetson, including national print campaign, in-store, online and promotional event sponsorship• Led all digital assignments, including website development, online advertising and email campaigns• Played an integral role in the planning, preparation and pitching of new business• Worked closely with agency principle and chief brand strategist, assisted him with client rebranding sessions• Performed brand strategy research, analysis and marketing plan development• Managed and trained junior account managers

Industry Expertise: Package Liquor, Consumer Packaged GoodsBrands: Coors Brewing Co., Procter & Gamble (Household Care and Beauty & Grooming)• Developed and managed project schedules and budgets for multiple print, OOH and POS campaigns• Trafficked creative work throughout agency departments• Supported studio department in preparing comps and presentation boards• Conducted an audit of the agency’s project management software and provided recommendations for workflow improvements

• Nominated to serve a fellowship in the University President’s Office; directly mentored by University President• Managed $1 million RFP process and implementation for a university-wide printing and mail service center• Assisted College of Business Chair and associate professors with research, program development and instruction

• Performed congressional research, analysis and maintained constituency correspondence• Attended congressional hearings and committee meetings with Senator and legislative staff

Supported the organizations mission to facilitate the economic growth of Wyoming through the recruitment of jobs, development of infrastructure and marketing for the state's division of tourism, film, arts and entertainment.