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Global marketing executive with extensive experience building and managing contemporary digital marketing departments for blue chip technology, consumer electronics, healthcare and consumer goods companies . Leading-edge knowledge of digital marketing strategy, campaign execution and performance optimization. Experienced in enterprise-wide marketing technology stack planning and implementation including salesforce.com and Adobe solutions. Established award winning in-house digital marketing department providing digital creative. web design, campaign strategy and digital production services. Expert knowledge of digital display and programmatic advertising,, marketing automation, social media and mobile marketing. Deep expertise in global brand strategy as well as direct-to-patient marketing.Specialties: Consumer Goods, Media and Technology Industries, HealthcareInternational Marketing and CommunicationDirect and Interactive Marketing expertise
Boston Scientific
View- Website:
- bostonscientific.com
- Employees:
- 10
- Company phone:
- +1 800-876-9960
- Company email:
- info@bostonscientific.com
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Assistant Professor Of MarketingEmmanuel College Aug 2022 - PresentFull-time Professor of Marketing teaching Digital Marketing, Principles Of Marketing, Advertising & Promotion, and Consumer Behavior.
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Vice President Global Digital MarketingBoston Scientific Aug 2013 - PresentMarlborough, Ma, UsResponsible for building and leading the global digital marketing department serving Boston Scientific's eight global business units. Established the company's first digital campaign planning model, integrated marketing technology stack and in-house digital creative and web design department. Led the adoption of salesforce.com Marketing Cloud introducing advanced data-driven marketing capabilities enabling more impactful and cost efficient customer digital engagement, lead generation and lead conversion. Currently pioneering new capabilities in 'customer 360' data management to enable better sales and marketing decision-making via advanced customer segmentation, campaign personalization and account opportunity identification.
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Vice President Global Brand Strategy, Digital Marketing And Integrated Marketing CommunicationBoston Scientific Jul 2013 - PresentMarlborough, Ma, Us
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Vice President Global Marketing Technology And Customer ExperienceBoston Scientific Jun 2021 - Mar 2023Marlborough, Ma, UsRecently appointed (June 2021) to lead the Company’s global transformation to a customer-centric, data-driven and agile marketing organization. Key responsibilities include development of the global marketing technology stack (Salesforce Marketing Cloud), customer data platform (CDP), website content management system (CMS), professional education platform (Salesforce Communities) and content workflow technologies. Additional responsibilities for in-house digital design and UX department and development of design system platform.
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Adjunct Professor Of MarketingBentley University Sep 2014 - Dec 2014Waltham, Massachusetts, Us -
Vice President, Global Digital MarketingSamsung Electronics Sep 2008 - Jul 2013Suwon-Si, Gyeonggi-Do, KrExecutive level leading Samsung Electronics global digital marketing. Key responsibilities include:- Leading Samsung’s global Social Media Marketing Center of Excellence across 47 markets.- Developing leading-edge social media marketing organizational capabilities across all major social channels including Facebook, Twitter and YouTube. - Managing Samsung's global web platforms including samsung.com and m.samsung.com. - Management of Samsung's Global Digital Content Center of Excellence, a shared service responsible for creating Samsung’s global content strategy and product content. - Leading Samsung's global digital marketing analytics strategy and infrastructure. -
Vice PresidentClear Channel Communications Aug 2005 - Apr 2008London, England, GbPioneered Clear Channel’s digital radio programming and new media strategy.- Developed Clear Channel’s national digital programming strategy expanding programming distribution across the HD, internet and wireless media platforms.- Built department and infrastructure to produce 45 channels of specialized radio programming for distribution across digital and analog media platforms- Built department and infrastructure to produce original interactive content including interactive games, electronic greeting cards and short-form video. -
Director, Worldwide Interactive Marketing CommunicationIbm Jun 2001 - Aug 2005Armonk, New York, Ny, UsExecutive position leading IBM’s global interactive marketing communication. Key accomplishments include:- Developed and executed IBM’s global “on demand business” digital direct response campaign, including internet advertising, web communication, SEO/SEM and e-mail marketing.- Developed IBM’s global digital branding campaigns, significantly increasing brand awareness and consideration. - Implemented the company’s first global web editorial management system. Staffed and trained a worldwide network of web editors. - Implemented a company-wide interactive marketing measurement system. -
Director, Interactive Marketing North AmericaUnilever Dec 1987 - May 2001Blackfriars, London, GbResponsible for leading Unilever’s interactive marketing and commerce strategy across North America. - Led the adoption of internet advertising, web communication and electronic commerce across Unilever’s major food and personal products brands.- Established interactive marketing alliances with key industry and media partners, including Kimberly Clark, AOL and Microsoft.- Established first company standards for digital program measurement and evaluation.- Developed e-retail marketing and category management best practices. -
Director Of MarketingUnilever Dec 1986 - May 2001Blackfriars, London, GbDirector of Marketing - Premium and Specialty Sauces Lipton Food Company (1995 - 1998)Sr. Brand Manager (1992 - 1995)Unlever Foods (The Netherlands and USA)- Brand Manager / Associate Brand Manager (1985 - 1992)Unilever Foods (New York, NY)
Eric Siebert Skills
Eric Siebert Education Details
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Nyu Stern School Of BusinessMarketing -
Emory University - Goizueta Business SchoolFinance
Frequently Asked Questions about Eric Siebert
What company does Eric Siebert work for?
Eric Siebert works for Boston Scientific
What is Eric Siebert's role at the current company?
Eric Siebert's current role is Professor Of Marketing.
What is Eric Siebert's email address?
Eric Siebert's email address is er****@****sci.com
What is Eric Siebert's direct phone number?
Eric Siebert's direct phone number is +150868*****
What schools did Eric Siebert attend?
Eric Siebert attended Nyu Stern School Of Business, Emory University - Goizueta Business School.
What skills is Eric Siebert known for?
Eric Siebert has skills like Digital Marketing, Online Advertising, Social Media Marketing, Mobile Marketing, Digital Strategy, Strategy, Marketing Strategy, Integrated Marketing, Interactive Marketing, Leadership, Content Strategy, Marketing.
Who are Eric Siebert's colleagues?
Eric Siebert's colleagues are Daniela Fernandes, Fabiola Ruiz Espinoza, Maria Thongpul, Tyler Strom, Kelly Maners, Juan Diego Sequeira Arguello, Ronan Coffey.
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