Assistant Professor Of Marketing
CurrentFull-time Professor of Marketing teaching Digital Marketing, Principles Of Marketing, Advertising & Promotion, and Consumer Behavior.
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@bostonscientific.com
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6 phones found area 508
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Eric Siebert is listed as Professor Of Marketing at Boston Scientific, a with 10 employees, based in Greater Boston, United States. AeroLeads shows a work email signal at bostonscientific.com, phone signal with area code 508, and a matched LinkedIn profile for Eric Siebert.
Eric Siebert previously worked as Assistant Professor of Marketing at Emmanuel College and Vice President Global Digital Marketing at Boston Scientific. Eric Siebert holds Mba, Marketing from Nyu Stern School Of Business.
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Global marketing executive with extensive experience building and managing contemporary digital marketing departments for blue chip technology, consumer electronics, healthcare and consumer goods companies . Leading-edge knowledge of digital marketing strategy, campaign execution and performance optimization. Experienced in enterprise-wide marketing technology stack planning and implementation including salesforce.com and Adobe solutions. Established award winning in-house digital marketing department providing digital creative. web design, campaign strategy and digital production services. Expert knowledge of digital display and programmatic advertising,, marketing automation, social media and mobile marketing. Deep expertise in global brand strategy as well as direct-to-patient marketing.Specialties: Consumer Goods, Media and Technology Industries, HealthcareInternational Marketing and CommunicationDirect and Interactive Marketing expertise
Listed skills include Digital Marketing, Online Advertising, Social Media Marketing, Mobile Marketing, and 29 others.
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Full-time Professor of Marketing teaching Digital Marketing, Principles Of Marketing, Advertising & Promotion, and Consumer Behavior.
Marlborough, Ma, Us
Responsible for building and leading the global digital marketing department serving Boston Scientific's eight global business units. Established the company's first digital campaign planning model, integrated marketing technology stack and in-house digital creative and web design department. Led the adoption of salesforce.com Marketing Cloud introducing advanced data-driven marketing capabilities enabling more impactful and cost efficient customer digital engagement, lead generation and lead conversion. Currently pioneering new capabilities in 'customer 360' data management to enable better sales and marketing decision-making via advanced customer segmentation, campaign personalization and account opportunity identification.
Marlborough, Ma, Us
Marlborough, Ma, Us
Recently appointed (June 2021) to lead the Company’s global transformation to a customer-centric, data-driven and agile marketing organization. Key responsibilities include development of the global marketing technology stack (Salesforce Marketing Cloud), customer data platform (CDP), website content management system (CMS), professional education platform (Salesforce Communities) and content workflow technologies. Additional responsibilities for in-house digital design and UX department and development of design system platform.
Suwon-Si, Gyeonggi-Do, Kr
Executive level leading Samsung Electronics global digital marketing. Key responsibilities include:- Leading Samsung’s global Social Media Marketing Center of Excellence across 47 markets.- Developing leading-edge social media marketing organizational capabilities across all major social channels including Facebook, Twitter and YouTube. - Managing Samsung's global web platforms including samsung.com and m.samsung.com. - Management of Samsung's Global Digital Content Center of Excellence, a shared service responsible for creating Samsung’s global content strategy and product content. - Leading Samsung's global digital marketing analytics strategy and infrastructure.
London, England, Gb
Pioneered Clear Channel’s digital radio programming and new media strategy.- Developed Clear Channel’s national digital programming strategy expanding programming distribution across the HD, internet and wireless media platforms.- Built department and infrastructure to produce 45 channels of specialized radio programming for distribution across digital and analog media platforms- Built department and infrastructure to produce original interactive content including interactive games, electronic greeting cards and short-form video.
Armonk, New York, Ny, Us
Executive position leading IBM’s global interactive marketing communication. Key accomplishments include:- Developed and executed IBM’s global “on demand business” digital direct response campaign, including internet advertising, web communication, SEO/SEM and e-mail marketing.- Developed IBM’s global digital branding campaigns, significantly increasing brand awareness and consideration. - Implemented the company’s first global web editorial management system. Staffed and trained a worldwide network of web editors. - Implemented a company-wide interactive marketing measurement system.
Blackfriars, London, Gb
Responsible for leading Unilever’s interactive marketing and commerce strategy across North America. - Led the adoption of internet advertising, web communication and electronic commerce across Unilever’s major food and personal products brands.- Established interactive marketing alliances with key industry and media partners, including Kimberly Clark, AOL and Microsoft.- Established first company standards for digital program measurement and evaluation.- Developed e-retail marketing and category management best practices.
Blackfriars, London, Gb
Director of Marketing - Premium and Specialty Sauces Lipton Food Company (1995 - 1998)Sr. Brand Manager (1992 - 1995)Unlever Foods (The Netherlands and USA)- Brand Manager / Associate Brand Manager (1985 - 1992)Unilever Foods (New York, NY)
Other employees you can reach at bostonscientific.com. View company contacts for 10 employees →
Ahmed Yehia
Colleague at Boston ScientificCairo, Egypt
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Pat O'Shea
Colleague at Boston ScientificIreland
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Jimena Esquivel
Colleague at Boston ScientificSan Jose, Costa Rica
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Prithi Balasubramani
Colleague at Boston ScientificCounty Tipperary, Ireland
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Alan Nguyen
Colleague at Boston ScientificGreater Bloomington Area, United States
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Emma Hayward
Colleague at Boston ScientificHemel Hempstead, England, United Kingdom
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Monika C
Colleague at Boston ScientificIndia
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Masato Nakagawa
Colleague at Boston ScientificGreater Tokyo Area, Japan
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Dave Presuhn
Colleague at Boston ScientificMinneapolis, Minnesota, United States
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Lorna Quinn-Neylon
Colleague at Boston ScientificCounty Clare, Ireland
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Quick answers generated from the profile data available on this page.
Eric Siebert works for Boston Scientific.
Eric Siebert is listed as Professor Of Marketing at Boston Scientific.
AeroLeads has found 1 work email signal at @bostonscientific.com for Eric Siebert at Boston Scientific.
AeroLeads has found 6 phone signal(s) with area code 508 for Eric Siebert at Boston Scientific.
Eric Siebert is based in Greater Boston, United States while working with Boston Scientific.
Eric Siebert has worked for Emmanuel College, Boston Scientific, Bentley University, Samsung Electronics, and Clear Channel Communications.
Eric Siebert's colleagues at Boston Scientific include Ahmed Yehia, Pat O'Shea, Jimena Esquivel, Prithi Balasubramani, and Alan Nguyen.
You can use AeroLeads to view verified contact signals for Eric Siebert at Boston Scientific, including work email, phone, and LinkedIn data when available.
Eric Siebert holds Mba, Marketing from Nyu Stern School Of Business.
Eric Siebert is listed with skills including Digital Marketing, Online Advertising, Social Media Marketing, Mobile Marketing, Digital Strategy, Strategy, Marketing Strategy, and Integrated Marketing.
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