-Company Overview-Don't let the company name fool you I cover off on a myriad of strategic brand solutions. My expertise stretches from marketing to analytics. My goal is to provide solutions for my customers short and long-term needs. es Brand+Design has over 50 years of combined resourced experience in design, brand, strategic planning, marketing, consumer/sales analytics and merchandising working with some of the worlds most recognizable brands. -Company Mission-Provide innovate design and brand solutions to our valued business partners. ✓ Category Management✓ Consumer marketing analytics✓ Product Management✓ Sales Management✓ Footwear Design ✓ Product Branding ✓ Merchandising ✓ Design Direction ✓ Development consulting

ActionWatch specializes in providing point-of-sale derived actionable insights to manufacturers and retailers in the surf and skateboard specialty retail channels for the US and Australian markets. We are grateful and fortunate that most of the action sports clothing, equipment and accessories manufacturers rely on ActionWatch services to inform decisions around design, assortment and distribution in this channel. Having worked in the sports industry across a spectrum of disciples I am excited to lead this business.

Longitudes Group is an industry-leading sports marketing research and consulting company. As a pioneer in geographic-based demographic research in golf, fitness, outdoor sports and travel, Longitudes Group serves our clients by offering a unique view of their business and laying the foundation for high-impact planning and action. Our services include distribution planning and sales force productivity research, consumer demand modeling, customized market surveys and much more.

At 2Hemispheres, we’re equally engaged in both the left and right brain of the retail design business, hence our name. Our unique blend of strategy & design creates inspired retail, engaging consumers through branded presentations that provide impressive, proven results.Retail Brand executionDesign DirectionLarge Scale shop roll-outsProduct merchandisingProject managementStrategic Planning

•Strategic Product merchandising. •Develop Brand strategy positioning. •Can advise new businesses on product matrix concepts from design brief through retail presentation.•Project management.•ESC has worked with companies representing vastly different consumers and products.

ResponsibilitiesFinancial Management – Created and managed all financial processes for category start up. Reviewing and communicating all P&L issues with the President and CFO.Brand Management – Led the brand messaging for the category with cross-matrix communication in marketing, PR, online and retail resources. Led the team’s development of strategy, implementation, and evaluation of categorical seasonal product initiatives to ensure integration across product team, sales, marketing, account, and consumer.Sales – Responsible for planning, hiring and overseeing the US Utility sales team. Established a 1/3/5 year sales plan budget for responsible category guidance. Responsible for all forecasting and buy related activity. Leader of sales and responsible for all Asia Pacific distributor contracts. Category Management – Responsible for communication of all seasonal category priorities. Assisted in Design and Development of seasonal product outlines that detail all key products. Assisted in the development of product and marketing strategies that speak to the consumer and our retail customer. Created impactful presentations to sell-in product line to sales team and/or various strategic accounts.Business Analysis & Financial Results• Lead and established a new category business unit with sales targets for growth of greater then 80% YOY• Responsible for overseeing multi-million dollar Asia Pacific footwear business with an average YOY increase of 30%.

ResponsibilitiesCategory Management - Developed seasonal concept maps, seasonal stories, flow/color plans and assortment aligning with category priorities. Managed the constant information flow between Country teams/APHQ and Global teams and supported merchandising team on Go-to-Market tools. Consumer & Market Relevance - Responsible for consumer insights, establishing a network of in country influencers and retailers, deep understanding of channels of distribution, consumer buying behavior, competition, consumer and market trends and sell-thru that informs line planning decisions. Developed consumer strategies and seasonal concepts ensuring the best in class footwear for the Asia Pacific marketplace.Product Line Planning & Presentation - Owned product briefing and directions for Asia Pacific region. Created impactful presentations to sell-in product line to audiences and/or various marketing venues. Delivered a strong regional product line plan seasonally to country teams. Drove adoption rates and alignment. Business Analysis & Financial ResultsReviewed seasonal financial forecasts/seasonal targets and build a reliable system of information and analysis: futures reporting, gender /Silo/franchise/Price point analysis. Scorecard on seasonal targets, SKU efficiency, sell-in and sell-thru performance to effect future line plans.Responsible for overseeing multi-million dollar Asia Pacific footwear business with an average YOY increase of 14%. Annual Kids' footwear posting a 41% increase in revenue YOY. .

ResponsibilitiesCategory Management - Developed key Go-to-Market seasonal initiatives for golf footwear, bags, gloves and accessories in the US marketplace. Collaborate with Category Business Director on seasonal line plan, including insight with product briefing, design inspiration as well as pricing.Financial Management - Responsible for reviewing, communicating and resolving P&L issues with Finance.Communication - Spokesperson for media outlets (The Golf Channel, Golf World, Golf Digest) and athletes (Tiger Woods, Paul Casey, Justin Leonard) to deliver key seasonal messages. Drove cross-matrix communication on product brand messaging with marketing/PR, image design, retail resources and sports marketing.Marketplace Management - Category/Consumer/Competitor expert in golf footwear, bags, gloves and accessories in the US marketplace. Responsible for analyzing and communicating quarterly market trend information.Sales - Spearheaded the annual strategic account Pre-Sell process with major accounts (Dick's Sporting Goods, TSA, Golfsmith, Golf Galaxy) to help ensure short and long-term business initiatives are met.Business Analysis & Financial ResultsImproved 6 month Futures in golf footwear from 0% to over 40% in two years.Worked with Tiger Woods and other Tour staff on product and marketing initiatives. Responsible for the Tiger Limited Edition footwear line objectives through marketing & sales to delivery incremental dollars to the top-line.Drove the go-to market messaging for Nike Golf's revolutionary Power Platform outsole technology.

ResponsibilitiesManaging People - Managed a team of eight Inside Sales representatives, which produced millions of dollars in annual sales. Performed all HRP functions for the IS staff including CFE / Hiring / Succession planning.Inventory Management - Oversaw the inventory management and sales of all Nike Golf closeout apparel, footwear and equipment. Communication - Worked closely with sales management, CS, credit, HR, marketing and product teams to ensure smooth effective operations.Financial Management - Created Scorecards by using certain metrics to measure the success of the department's performance against financial goals.Business Analysis & Financial ResultsIncreased apparel c/o margins by 20% over a two-year period adding millions of dollars to the top-line.Led "Account Rationalization" strategy which focused Nike Golf's distribution to help maximize resources and top line growth. Leveraged our Nike Factory Store SMU footwear program to move excess c/o inventory while maintaining profitability and increasing revenue.Development & promotion of current Nike, Inc. and Nike Golf employees.

Responsible for creating and implementing sales programs for the US Nike Golf division in Footwear & Equipment categories.Financial Management - Identified revenue growth opportunities with key accounts for Footwear & Equipment categories in the form of SMU's and EPR's. Developed sales strategies to maximize category growth & profitability.Sales Training - Created and presented sales training guide to the sales field.Business Analysis & Financial ResultsCreated Nike Golf sales programs that drove millions of dollars in top-line growth over a 3-year period.Authored the US Nike Golf sales training guide with regard to business planning, product presentation and meeting business goals. Initiated a 3-year ROI accessory business with a 69%.

ResponsibilitiesCategory Management - Responsible for footwear line management from conception to confirmation for over $50M worth of product. Communication - Communicated seasonal initiatives to sales management, major accounts, sales force and the media. Worked with key athletes like Tiger Woods to ensure pinnacle product on tour and at retail. Financial Management - Worked with CBD to stay within the lines of gross margin profitability goals.Sales & Marketplace Management Identified sales opportunities / competitor strengths & weaknesses to help create sales strategies to maximize category growth and profitability.Business Analysis & Financial ResultsPLM of golf footwear during our largest increase in market share from 15% to 25%.PLM of golf footwear during our most significant advancements in technologies; Visible Air and Traction story outsoles.