Vice President Of Marketing
CurrentServing as a key member of the leadership team, my role is to manage the P&L via maximization of our media mix, ensure our marketing efforts are inline to achieve revenue goals, and execute top-of-funnel marketing strategies that yield high quality, enrollable leads. My secondary focus is on building relationships with key stakeholders and constituencies within and beyond the college, develop and implement an institutional marketing plan, set online and offline media priorities, and improve the college's visibility, brand and reputation.Primary responsibility is driving new student leads via online and offline media. Willingness to adapt to constant and rapid change for online media including variables we cannot control such as Facebook/Instagram attribution windows, iOS privacy constraints and emerging categories within Google Ads such as PMAX.Inspirational leader who builds cohesive/collaborative teams with common goals and an appreciation for graduating over 4,000 students annually into the healthcare field.Manages 100% of media mix while constantly testing new opportunities, Also manages all day-to-day activities with outside vendors, from contract execution to ROI delivery, with an astute awareness of industry trends and competitor landscape.Manages all new contract negotiations with 3rd parties and maintains an ownership mentality to maximize the company's bottom line.Constantly optimizing media plan to achieve monthly, quarterly and annual goals while remaining at the forefront of the new student acquisition cycle. Works closely with I.T. and Analytics departments to ensure media strategy is on-point and data is accurate. Holds agencies accountable for all actions while nurturing and fostering excellent two-way relationships and a team-oriented culture.Works closely with CMO and Executive Leadership Team (ELT) to define, optimize and achieve revenue, academic and population goals.
