Serving as a key member of the leadership team, my role is to manage the P&L via maximization of our media mix, ensure our marketing efforts are inline to achieve revenue goals, and execute top-of-funnel marketing strategies that yield high quality, enrollable leads. My secondary focus is on building relationships with key stakeholders and constituencies within and beyond the college, develop and implement an institutional marketing plan, set online and offline media priorities, and improve the college's visibility, brand and reputation.Primary responsibility is driving new student leads via online and offline media. Willingness to adapt to constant and rapid change for online media including variables we cannot control such as Facebook/Instagram attribution windows, iOS privacy constraints and emerging categories within Google Ads such as PMAX.Inspirational leader who builds cohesive/collaborative teams with common goals and an appreciation for graduating over 4,000 students annually into the healthcare field.Manages 100% of media mix while constantly testing new opportunities, Also manages all day-to-day activities with outside vendors, from contract execution to ROI delivery, with an astute awareness of industry trends and competitor landscape.Manages all new contract negotiations with 3rd parties and maintains an ownership mentality to maximize the company's bottom line.Constantly optimizing media plan to achieve monthly, quarterly and annual goals while remaining at the forefront of the new student acquisition cycle. Works closely with I.T. and Analytics departments to ensure media strategy is on-point and data is accurate. Holds agencies accountable for all actions while nurturing and fostering excellent two-way relationships and a team-oriented culture.Works closely with CMO and Executive Leadership Team (ELT) to define, optimize and achieve revenue, academic and population goals.

About Unitek Learning:Founded in 1992, Unitek Learning is the parent company for two distinguished learning institutions in the areas of healthcare, nursing, emergency medical services, and information technology. Unitek College is one of the foremost healthcare, nursing, and information technology colleges in Northern California. Unitek EMT provides comprehensive EMT and EMS training to hundreds of professionals every year.Through our subsidiary schools, Unitek Learning has helped students, working professionals and organizations achieve their goals for more than 25 years. From first contact to after completion, we help each individual overcome obstacles with support from our industry-experienced instructors and student-focused staff. Unitek offers a real-world education in a wide range of in-demand career fields. Our training is relevant and dynamic, and continually updated to answer the changing demands of the students and organizations we serve.Unitek Learning is Educational Empowerment.http://www.uniteklearning.comhttp://www.unitekcollege.com

Independent performance media consulting firm founded in 2008 with the primary focus of maximizing profit for product marketers who were heavily reliant upon linear television.Held high focus on maintaining excellent chemistry with media agencies and blending directives with motivational messaging to maximize our footprint on the best media available from each agency.P&L management.Growth and development of marketing strategy and constant revision and redefining of offer, pricing and retention efforts throughout the customer life cycle.Media management mix included national cable, regional cable, local cable and broadcast television across all 210 DMAs.Services included contract negotiations, reporting integration, creative production, media analysis, 3rd party management services, and vendor referrals.About Roadrunner Performance Marketing:Roadrunner DRTV was founded in 2008 by Eric Stanton, a 30+ year industry veteran. In early 2019, it was rebranded to include digital marketing and OTT services and is now know as "Roadrunner Performance Marketing" and serves as a premier performance driven marketing firm based in Scottsdale, AZ. RPM maintains unparalleled alliances with media buying agencies, digital marketing firms, call centers, television producers, dub houses, analytics firms, funding companies, and website developers.Roadrunner is the perfect liaison for product marketing companies that are in need of someone in their own camp by selecting and managing the best vendors in the industry.Experience. Honesty. Integrity.

Highly proficient salesperson with multi-faceted experience derived from both the media buying agency and client sides.Led new business initiative to expand from strictly linear television to Connected TV and OTT.Highly motivated sales professional focused on New Business Development and revenue optimization as demonstrated by 12-14% YoY increases in revenue. Team leader that was on the forefront of maximizing the viewer's experience through transforming the traditional viewer's experience to OTT and various other emerging digital platforms.About Worldlink Ventures:Established in 1997, WorldLink Ventures was the first sales representation organization dedicated exclusively to the Infomercial and Direct Response category. Today, WorldLink sells over 200,000 half-hours and over 3.6 million DR spots on an annual basis.http://www.worldlinkmedia.com

Launched in early 2017, ES Squared is a subscription-based clothing business with customers in all 48 states within the continental US. Customers receive a monthly mystery box which includes quality T-Shirts made only with water based ink as well as a postcard with pictures inside and outside of these unique establishments.

Expanded Media Consultant role in 2012 to become Chief Marketing Officer. Additional responsibilities included product and investment reviews, P&L management, diversion of media mix, managing staff and intrinsic involvement with organizational financials, strategic planning and operations.

Oversaw all operations including campaign management, finance and new business development. Created strategic alliances with specialty companies which included sales representation of television stations and cable networks, synergistic service offerings (general rate, hybrid, web, etc...) and exploratory platforms for new media alternatives.

Chief Executive Officer responsible for all operations, finance and legal. Qualified and prioritized new business prospects, executed strategic plan and managed day-to-day operations for a staff of 22 employees. Created IT infrastructure, HR policy and corporate profile.Managed Fortune 500 accounts including The Sharper Image, Pfizer and Disney.

Led media buying team and liaison with key clients, television stations, cable networks, rep firms and media brokers. Chief negotiator for long-term contracts, sales opportunities and credit terms with all media vendors. Responsibilities also included exploration and research of emerging technologies, such as VOD, DVR and e-commerce.