• Led the creation of and executed the marketing and enrollment communications plan (statistics, budget, objectives, goals, strategy, branding, and calendar) in a collaborative manner• Managed projects to create new marketing materials for department that provided consistent messaging and brand identityResponsible for positioning and messaging of developed collateral• Utilized paid advertising and targeted social media campaigns to increase brand awareness and followers• Oversaw production of advertising copy and design to ensure alignment with brand strategy and maximize effectiveness• Monitored campaign analytics to adjust the marketing channels as needed• Served as project manager for multiple ongoing projects with third party creative agencies• Ensured that all projects were completed on time, within established budget, and delivered effectively• Researched competition to develop effective strategies to enhance customer development• Responsible for marketing, budgeting, and execution of over 20 annual on-campus targeted experiences geared at lead generation• Doubled the attendance of large events by implementing integrated marketing strategies• Acted as primary liaison with print companies/vendors to maintain inventory of marketing collateral and keep up to date on replenishment needs• Provided informative presentations to internal committees and potential customers regularly• Developed and maintained statistical reports to aid in developing strategic plans and analysis for future programs

• Managed staff of eight salespeople and support staff• Participated in the development of the annual marketing and communications plan• Helped lead efforts to recruit the largest freshman class in the organization’s history• Conducted market research and analyzed demographic data to guide sales staff and communication efforts• Utilized customer feedback data to make changes in product, price, placement, and promotion• Worked closely with fundraising office to leverage donor relationships for business development opportunities • Collaborated regularly with graphic designers and printers to implement a consistent communications plan• Ensured all projects followed strict brand standards during design phase• Provided budget reports and updates to VP of Finance

• Managed remote employee based in California• Used market trend data and competitive analysis to create recommendations for senior leadership• Customized marketing materials specific to demographics found in California market• Developed and executed programs to connect with target market• Utilized social media platforms to connect with potential customers• Monitored sales trends and provided reports to the President and funding board member• Increased brand awareness in new market and increased enrollment of students from California by 200%

• Responsible for all sales efforts in Kentucky, Minnesota, Alabama, Missouri, and Georgia• Communicated consistently and effectively with potential customers throughout the sales cycle• Managed over 200 individual customer accounts• Guided students and parents through admissions and financial aid process• Traveled to high schools in assigned territory to recruit potential students• Managed changes to sales collateral in order to better target specific students for designated programs• Conducted regular presentations to small and large groups