Founded SiteHike, a web design and development agency dedicated to helping small businesses enhance their online presence.Led the creation of custom websites and branding projects, resulting in significant increases in web traffic and client engagement.Managed a team to deliver web solutions that boosted organic traffic and search engine rankings through effective SEO and digital marketing.Oversaw multiple projects, ensuring timely completion and maintaining strong client relationships through ongoing support.

Founded Twigs Paper, a specialty greeting card brand focused on eco-friendly practices and high-quality products.Led digital marketing and e-commerce teams to create 15 new greeting card lines, generating $400K in additional revenue from 2021 to 2023.Achieved over 200% year-over-year growth by spearheading visual campaigns on Amazon, Walmart, and Etsy, significantly increasing market share and brand visibility.Directed digital branding and collaborated with social media and web teams to enhance brand awareness, resulting in a 50% increase in user engagement and a 30% rise in followers within six months.Developed the “Support our Troops” card line, increasing sales by over 45% during key holidays and driving a 15% boost in website traffic.Adapted campaign strategies during an industry downturn, securing a 30% increase in effectiveness and outperforming competitors.Mentored a junior artist, leading to a 10% expansion of the product line and a 20% rise in sales from a younger demographic.