Eric Ferrara, Mba Email & Phone Number

Hingham, MA, US

Boston, MA, US

• Responsible for overseeing, managing and coordinating multiple business initiatives to identify, document, analyze and provide solutions related to complex processing, service and technical improvement opportunities..
• Act as Product Owner and business liaison of squad responsible for customer communications, policy delivery and eDeliveryo Work with internal clients to understand data change requests and help prioritize the most.
• Deliver on initiatives that support our strategic priorities to optimize our expense structure, accelerate growth and become a digital & customer obsessed leading company

Boston, MA, US

• Responsible for managing the communication needs in a variety of programs/initiatives being driven from Operational priorities, with a Customer Experience/Voice of the Customer lens.
• Be a strong customer advocate – obtain a deep understanding of customer requirements and be positioned to represent those
• Lead and drive with a customer-centric focus through: o Vocal and outspoken champion for customer driven needs and ongoing improvement o A lens on service quality and understanding customer impact. Continually.
• Measure/examine customer feedback from Operations communication efforts to evaluate effectiveness; drive changes to content as needed
• Address and navigate Legal/Compliance/Operational hurdles/issues to balance optimal customer messages/output with regulatory needs
• Identify issues and drive/implement closure/decisions

Boston, MA, US

• Develop and implement marketing strategy and highly complex communication materials for a variety of high priority, first-in-industry, multi-year new business initiatives, including rate increase notifications.
• Independently spearhead quality control metrics and design for division-wide rate action initiative communications, accounting for over 700 variable data components and ensuring 100% accuracy in over 875,000 customized.
• Actively engage and improve working relationships between Compliance, Product/Pricing and Operations teams, building open communication pathways and business efficiencies during state filing and implementation process
• Lead content reviews and secure approvals from multiple teams, including Legal, Compliance, Product/Pricing, Systems, Sales/Account Management and Operations
• Managed up to six consultants, fostering an environment that motivated the workforce and promoted growth opportunities

Boston, MA, US

Boston, MA, US

• Senior contributor on strategy, development and implementation of integrated marketing communications activities for new and existing clients, comprised of Fortune 500 companies and universities. Key contributor in the.
• Presented capabilities to prospective clients, resulting in 90% success rate; partnered with clients’ HR staff to learn communication methods and tailor campaigns that generated ~ $47 million in annualized premium.
• Project managed the development, testing and implementation of a material generation system that increased productivity by 80% and doubled new client sales in one year
• Supervised vendor relationship in scoping, testing and launching the business unit’s first web-based content management system, with online enrollments contributing over 60% of total participation
• Awards: Recipient of four Special Awards for achievements in performance excellence (2001-2007); promoted within position (Apr. 2004)

Managed the design, planning and execution of marketing collateral, which generated cross-sales and new accounts. Conducted competitive analysis and formed pricing strategy for Real Banking program, resulting in millions of dollars earned.

Prepared and analyzed statistical reports to measure product performance and buyer behavior.

Designed and assembled collateral (proposals, brochures, project sheets, slide shows) that generated RFPs and sales. Composed and distributed press releases, advertisements and company’s in-house employee newsletter.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science In Business Administration, Marketing And Communications