Eric Black Email & Phone Number

• Lead Delta brand management team with direct responsibility for paid media, social media, PR, and creative production efforts.
• Delivered continuous, quarterly improvement in brand health, awareness and equity, since first campaign launch.
• Developed breakthrough “Awaken Your Awesome” campaign placing Delta in the week’s Top 10 Most Engaging Ads alongside Gucci, Amazon, and Google. Increased TV ad recall by 33%. Increased sales of Delta’s largest.
• Led agency RFP and consolidated four agencies into a single full-service agency, improving performance and realized significant ongoing annual savings.
• Developed new Delta brand strategy and implemented company-wide including executive staff sell-in and training cross-functional departments and sister companies.
• Enacted media auditing process to optimize buys for reach and cost.

• Responsible for generating advocacy in showroom sales associates. Oversaw customer loyalty incentive sales program, merchandising design, customer events, and training.
• Drove advocacy through well-executed programs including the Showroom Rewards program and Ferguson Rewards program to support highly profitable 17% year-over-year growth.
• Co-led the patented design of new Delta merchandising fixtures, resulting in larger in-store display footprints and a significant growth in same-store sales.
• Leveraged Delta’s long-standing HGTV Dream Home sponsorship to create an engaging brand experience for key showroom associates and specialists and to deliver robust promotional sales growth.
• Reshaped customer training events, giving rise to nearly perfect evaluation scores—4.95/5.00—from over 700 attendees.

--Repositioned Elise brand of fine paper products; overhauled product design and reduced costs 50%. Increased sales revenue 27% while maintaining profit margins nearly twice the company average. --Launched Michael Aram’s new brand, MADHOUSE by Michael Aram. Delivered 100% incremental sales with entirely new product categories and channels of distribution.

• Led Team Target, a cross-functional team of channel/product managers and designers servicing Creative Converting’s largest account.
• Combatted shelf saturation by landing $1+MM in incremental sales through placement in new departments at Target.
• Leveraged consumer research to identify a new product opportunity for Target stores: kids party activities and games. Increased Halloween SKUs by more than five times the previous year from 4 to 23 SKUs.

• Oversaw brand management for the newly-acquired The Mills properties. Executed campaigns including print, radio, digital, outdoor, and point-of-sale signage.
• Aligned brand strategy with national retailers through the “Mills Means More” advertising campaign.
• Developed campaign promoting Simon Fashion Now tour. Generated $670K in sponsorship revenue, 14.8MM impressions, and publicity valued at over $2MM.

Mba, Marketing

Business Administration Bachelors, Marketing

Activities and Societies: Student Alumni Association, President