Eric Black Email & Phone Number

Lead Delta brand management team with direct responsibility for paid media, social media, PR, and creative production efforts. • Delivered continuous, quarterly improvement in brand health, awareness and equity, since first campaign launch.• Developed breakthrough “Awaken Your Awesome” campaign placing Delta in the week’s Top 10 Most Engaging Ads alongside Gucci, Amazon, and Google. Increased TV ad recall by 33%. Increased sales of Delta’s largest showering platform by 30% during flight weeks.• Led agency RFP and consolidated four agencies into a single full-service agency, improving performance and realized significant ongoing annual savings.• Developed new Delta brand strategy and implemented company-wide including executive staff sell-in and training cross-functional departments and sister companies.• Enacted media auditing process to optimize buys for reach and cost.

Responsible for generating advocacy in showroom sales associates. Oversaw customer loyalty incentive sales program, merchandising design, customer events, and training.• Drove advocacy through well-executed programs including the Showroom Rewards program and Ferguson Rewards program to support highly profitable 17% year-over-year growth.• Co-led the patented design of new Delta merchandising fixtures, resulting in larger in-store display footprints and a significant growth in same-store sales.• Leveraged Delta’s long-standing HGTV Dream Home sponsorship to create an engaging brand experience for key showroom associates and specialists and to deliver robust promotional sales growth.• Reshaped customer training events, giving rise to nearly perfect evaluation scores—4.95/5.00—from over 700 attendees.

--Repositioned Elise brand of fine paper products; overhauled product design and reduced costs 50%. Increased sales revenue 27% while maintaining profit margins nearly twice the company average. --Launched Michael Aram’s new brand, MADHOUSE by Michael Aram. Delivered 100% incremental sales with entirely new product categories and channels of distribution including Bloomingdale’s and Anthropologie.--Led MADHOUSE and Elise creative including art directing all photography, copywriting, and designing catalogs.--Led MADHOUSE public relations campaign resulting in promotional placement in Town & Country, Glamour, Redbook, Food & Wine, HGTV Magazine, Bloomingdale’s Spring Home lookbook, and the cover of Gifts and Decorative Accessories as well as Time and People Magazine’s White House Correspondents’ Dinner gift bags within the first eight months from launch.--Expanded corporate product portfolio beyond disposable tableware into dishwasher-safe and microwave-safe products through onboarding new Asian sources and coaching existing suppliers in face-to-face consultations.

Led Team Target, a cross-functional team of channel/product managers and designers servicing Creative Converting’s largest account.• Combatted shelf saturation by landing $1+MM in incremental sales through placement in new departments at Target.• Leveraged consumer research to identify a new product opportunity for Target stores: kids party activities and games. Increased Halloween SKUs by more than five times the previous year from 4 to 23 SKUs.

Oversaw brand management for the newly-acquired The Mills properties. Executed campaigns including print, radio, digital, outdoor, and point-of-sale signage.• Aligned brand strategy with national retailers through the “Mills Means More” advertising campaign.• Developed campaign promoting Simon Fashion Now tour. Generated $670K in sponsorship revenue, 14.8MM impressions, and publicity valued at over $2MM.

Mba, Marketing

Business Administration Bachelors, Marketing

Activities and Societies: Student Alumni Association, President