Eric Welsh Email & Phone Number

Madison, Wi, Us

Lenexa, Kansas, Us

Madison, Wi, Us

Responsible for developing and managing implementation of strategic marketing plans and programs to increase overall sales and agricultural industry outreach/marketing activities, as well as growth and revenue generation for the entire portfolio, identified within current and future markets. Execute, manage, and/or coordinate all business development and client relations initiatives.

Madison, Wi, Us

Program Manager for marketing an entire portfolio of online professional development offerings and professional certification programs.Aggressively seek partners in the agricultural industry to fund events and recognize our professional designationsCultivated relationships with current corporate members and continued to grow their involvement in society activities/sponsorships.Established advertising book of business and annually grew revenue by an average of 30%Consistently met corporate relations goals for recruitment and sponsorship generation related to corporate membership, professional development, and potential annual meeting involvement.Aided member fundraising campaigns through closing warmed solicitation leads and professionally directing the fulfillment.Manage our industry and media trade shows: plan, attendance, networking "Face" for organizationCreated all of our marketing collateral-brochures, promo videos, templates, press releasesManaged all of our social media outlets associated with certificationCreated and Coordinated all of our frequent direct e-mail marketing campaigns

Madison, Wi, Us

Managed an internationally respected credentialing/certification program targeting agronomy professionalsSuccessfully developed and implemented a communications plan for over 14,000 professionally credentialed agronomists.Increased certification testing numbers by 130% through increased promotion and university connections.Redesigned and launched a more consumer friendly website to increase the value perceived by our constituents.Evaluated market need for an expanded Online-Learning product line and value-added services resulting in new sales initiatives.Aggressively targeted potential sponsorship opportunities for professional development webinars and developed this as a new revenue stream.Actively coordinated our appearances and thrived during networking sessions on the “agricultural” trade-show circuit.Organized and unified the marketing activities of 32 independently managed state or regional certifying boards.

Basel, Basel, Ch

Aggressive Business DevelopmentProfitable Project/Sales Planning and ExecutionEffectively Created and Managed an Extremely Knowledgable Customer Base

Basel, Basel, Ch

Managed and coordinated sales activities using a variety of channels including direct-to-customer, resellers, and business-to-business.

Normal, Illinois, Us