Team Leadership & Management• Lead Digital Ad Ops Team• Partner with Sales, Marketing, Content, Editorial, Finance, Product Managers, Technology,& Development Teams to support company initiatives• Support on-boarding & training of ad ops, sales, and support team members• Host regular meetings with sales team to provide training & support• Manage vendor relationshipsRevenue Operations & Yield Management• Partner with CRO to develop new strategies and revenue opportunities• Develop and implement solutions to increase inventory• Developed revenue reporting• Assist Finance team with billing reconciliationTechnical Ad Ops Projects & Systems Management• Ad Server Setup/Migration• Ad Tag Architecture/Design• Website Design/Launch• Platform IntegrationsTechnology Strategy & Ad Product Testing• Ad System Evaluation & Selection• New Products/Services Evaluation & Selection• Industry Knowledge• Website Redesign• Newsletter RedesignWorkflow & Process Management• Insertion Orders & Change Requests• Quality Assurance Testing Process• Vendor Management• Affiliate/Partner Management• Advertiser/Agency Management• Escalation Process• Internal/Cross-Department Communications• Developed ticketing system for campaign traffickingReporting & Analytics • Revenue Tracking• Tracking Average Pricing/CPMs• Inventory Management & Sell Through Rates• Benchmarks & Site Performance Reporting (IVT, Viewability)• Campaign Dashboards in DV Publisher SuiteInventory Management• Developed & Launched Programmatic Strategy• Targeting Audit & Updates• DV360 Audience Extension & RetargetingTroubleshooting• Work with Dev team to correct site tagging issues• System/Technical Issues• Reporting Discrepancies• Campaign DeliveryPlatforms• Google Ad Manager• WordPress CMS• Microsoft Dynamics CRM• DV360• TEADs• MOAT• Adjuster/DV Publisher Suite• Jeeng/PowerInbox• Idio/Optimizely• Switchboard• Microsoft Office Suite• Smartsheet• Asana• Clipcentric

Campaign Trafficking & Management• Asset Retrieval & Pre-launch Review• Order Implementation• Creative Implementation/Updates• QA Testing• Post-Launch Verification• Delivery Optimization & Inventory Management• Targeting Adjustments & Campaign Modifications• Audience Extension & RetargetingReporting & Analytics • Site/Product Performance & Benchmarks• Campaign Performance• Billing – 1st Party & 3rd Party• Inventory Forecasting & Availability • Viewability• Custom Agency & Advertiser RequestsTechnical Ad Ops Projects• Ad Server Migration: GAM 360• CMS Migration: Saxotech to WordPress• Newsletter Platform Migration: Cheetah to Microsoft Dynamics• Website Redesign & Launch Troubleshooting • Ad Tags & Creative Executions• System/Technical Issues• Reporting Discrepancies

Responsible for managing the online advertising campaigns for multiple B2B publications. Maintain effective internal communication with sales and marketing teams, as well as direct communication with agencies and clients. Provide recommendations and insight based on industry knowledge. Traffick, manage, troubleshoot & optimize online advertising campaigns. Reporting and analysis of advertising campaigns. Expert in online ad serving systems – GAM (DFP) & OAS.

(Formerly 21st Century Media/Journal Register Company/Digital First Media)Department Lead - work queue management, department communication & employee training. Responsible for implementation & training on all new digital products and initiatives. Maintain communication with management, sales, and other operations teams across the company. Inventory forecasting & revenue reporting weekly for all DFM sites. Traffick, manage, troubleshoot & optimize online advertising campaigns. Reporting and analysis of advertising campaigns. Expert in online ad serving systems – DFP, APT, OAS, Gemini, Place Local, & Choozle.

Created dynamic and beautiful stories for clients and businesses utilizing the Memloom platform. As a creative designer, I was provided basic client information, and had to develop a concept (or "story") that would connect potential clients to the company on an emotional level. Through the use of art, photos, videos, music, and written words, stories where created in the form of client experiences and testimonials, and the values and mission of the business.

(Formerly known as Journal Register Company) Pre-Press Operation Management. Responsible for employee scheduling and supervision. Coordinated print schedules between all locations and departments. Maintained and managed communication with management, sales, production, press, and delivery to ensure all deadlines were met. Sending files, printing plates, and troubleshooting CTP machines. Continued to perform all ad coordinator/pagination duties.

(Formerly known as 21st Century Newspapers, then Journal Register Company)Responsible for the design and layout of various print publications, including newspapers and other promotional publications (i.e. travel, bridal, coupon books, etc.), and meeting all required press deadlines. This required strong communication skills with sales and management to ensure that all paid advertising campaigns were accounted for and included in the proper publications. Strong working knowledge of publishing & graphic design software: Quark Xpress, Creator, InDesign, Illustrator, Adobe Acrobat, Photoshop, Alfa, AdPlacer, AdPlus, and PBS pagination software was necessary to my success. My responsibilities also included training and support of new employees.

(Formerly known as Brill Media, then 21st Century Newspapers) Responsible for editing and critiquing advertisements for over 20 weekly publications prior to print. Utilizing strong spelling and grammar skills, along with exemplary attention to detail, I ensured the accuracy of our advertiser print campaigns. Facing strict press deadlines daily, this position also gave me the ability to work under pressure and work with the team to meet all deadlines. Management also entrusted me with training new hires due to my organizational skills and ability to teach others.

Day-to-day office management for various parts of the dining services program. Proficiency in Microsoft Office suite. Responsible for calculating and compiling accounts payable reports weekly for our vendors, and analyzing and correcting payroll for student employees. I was also responsible for sales, organization, and maintenance of a campus-wide student gift pack program at CMU. I was always willing to lend a hand in the day-to-day operations, whether it meant last minute grocery shopping, assisting with catering events, helping make sandwiches during lunch hour - wherever my help was needed.