Eric Wholley Email & Phone Number

Boston, MA, US

Marlborough, Massachusetts, US

Allston, MA, US

• I had the privilege of working with some of the most incredible companies, including IBM, Dell, John Hancock, GE, and dozens more global enterprises and mid-market organizations in healthcare, insurance, manufacturing.
• As a core member of the leadership team, I was instrumental in substantially increasing revenue and profits for the agency.
• Directly involved in facilitating the sale of the agency, along with follow-on BOD presentations, reporting, and projections.
• Increased top-line and EBIDTA by 80% in 2.5 years as a result of new business and cross-sell activities
• Streamlined all contracts and sales materials (presentation decks, case studies, assessment tools, etc.)
• Ramped up existing retention and growth program to feature a standardized "problem-solution" approach.

Cambridge, MA, US

Allston, MA, US

• Responsible for agency growth and client retention.
• Spearheaded all new business activities, facilitating multi-disciplinary team involvement, driving over $8.5 million in new revenue.
• Developed and implemented an agency-wide retention and growth program. Expanded existing client relationships via strategic planning and team collaboration, yielding an additional $3.5 million in same-account revenue

• Developed agency positioning and a content marketing services line that a) generated a lucrative pipeline for the agency, b) attracted a client portfolio of Fortune 500 and industry leaders in the US, Israel, and.
• Led all new business activities and client relationships for name-brand clients, such as Answers.com, ArtCarved, Dow Chemical, Haier, IBM as well as an array of technology players, such as Cision, ClickFox, and Unica.
• Led account teams for clients seeking to enter new markets and/or reverse negative online bias - Simultaneously accomplishing: a) valuable blogger and media buzz, b) increased brand awareness and preference, AND c) an.
• Mentored and led internal agency teams in content marketing, email marketing, SEO and paid search marketing, and website development, "wowing" clients, quickly developing credibility and respect for our marketing.
• Successfully launched the new marketing agency during depths of the recession, in highly competitive social media marketing space. Managed all P&L activity, pricing, and operational budgets.

• Directed all internal and partner marketing efforts for $20 million career college.
• Within 18 months, helped the School expand from 12 campuses on the East Coast, to 26 across the U.S.
• Developed and implemented performance analytics and accountability measures; carefully applied latest approaches in both conventional and digital marketing to: a) increase volume of leads by 5% - despite operating at.
• Quickly developed an integrated strategic marketing plan that revolutionized the school's marketing and sales efforts, building consensus and support from the board and executive team.
• Directed internal and agency teams in championing the CSB School’s brand credentials and relevance to a diverse set of key constituencies: high school community, parents, as well as tweens, teens, and twenty-somethings.
• Mentored and led cross-functional teams (Marketing, Sales, Curriculum, IT) to develop & launch additional programs on existing budget.

Boston, Massachusetts, US

• Led expert digital marketing teams in the fulfillment of branding and community-building objectives for noteworthy brands, such as Harvard-Pilgrim HealthCare, Covidien, CVS, and Liberty Mutual.
• Implemented operational efficiencies and accountability measures to ensure delivery excellence and total client satisfaction.
• Served as an internal consultant, advisor, and digital marketing advocate to agency client-facing teams, shaping strategies and encouraging a constant state of growth and profitability across all engagements.
• Assisted agency new business efforts targeting national and global brands.

Allston, MA, US

• Continually educated clients on latest online marketing approaches, collaborating with them to surface the best possible combination of strategy and tactics to reach their business and marketing goals.
• Developed strategic marketing plans, building consensus for such plans across numerous clients’ agency partners and diverse internal teams, such as Finance, Purchasing, Marketing, Legal, and operational areas.
• Led account teams and directed agency experts in search marketing [paid and organic], display advertising, website development, email marketing, and social media to meet clients’ branding and lead‐generation objectives.
• Championed the “ideal user experience” as a shared vision between the client and the agency, which was instrumental in delivering against aggressive branding and lead-gen expectations.
• Directly managed all project timelines, budgets, resources, and reporting deliverables.
• As a result of my combined marketing and relationship-building approach, I was able to greatly expand existing relationships. Some quick examples: EMC: converted $25,000 pilot into $600,000 in additional gross revenue.

Sullivan, MO, US

• Identified need for effective marketing at 74-yr old printing and mailing company, researched and wrote a boot-strap marketing plan, quickly gaining consensus from the executive team.
• Worked closely with all internal teams to establish cohesive internal partnerships Researched needs of all involved, leading the effort to implement a sales force automation tool; negotiated 40% discount on contract.
• After carefully interviewing an array of customers, developed and launched client satisfaction follow-up process and cross-selling system to improve retention rates and cross-selling ratios, uncovering over $220,000 in.
• Initiated and directed low-cost or no-cost programs to support conversion at each phase of the sales cycle including a living samples system, team incentive programs, case studies and print marketing collateral.
• Developed and managed targeted direct mail campaigns, featuring a mass-personalization approach, and including graphic design, copywriting, printing, and mailing, that integrated with tele-sales. As a result, I quickly.

• Developed a scaleable word-of-mouth marketing process and seminar series touted as “impressive” and “empowering” by executive attendees.
• Designed and implemented comprehensive partner/channel marketing program that generated significant pipeline of qualified leads from a variety of industries, attracting attention of senior executives and business media.
• Identified $500,000 opportunity for a technology start-up; developed business plan identifying $22 million market for online healthcare company; helped printing company rebound from unfair bias, increasing annual.

Bethlehem, NH, US

• Provided marketing guidance to businesses moving onto the Internet comprised of brand identity development, web site conceptualization, and advertising campaigns.
• Supervised client projects throughout lifecycle and ensured clients’ objectives were met.
• Recruited three new clients in first ninety days, resulting in $175,000 in additional revenue.

CRJA, Inc., Cambridge, MA 5/1997 - 9/1999 Marketing Manager• Dramatically expanded marketing offerings to more completely meet the needs of Sr. Management.Within 16 months, such efforts helped increase new business conversion rate from 28% to 47%. Annual revenues increased from $5 to $8 million during that same period.• Managed all aspects of communication.

• Initiated and authored numerous marketing communications packages, which included presentations, brochures, web sites, direct mail and new business proposals.• Developed a new 'Investor Center' database to track inquiries and leads, as well as facilitate the sales process.

• Established and managed a printing business which catered to educational institutions and small businesses.• Managed all partner relationships and established all business and credit procedures.• Initiated and managed integrated marketing campaigns combining direct mail, media relations andsales. Within two years, reached $560,000 in annual revenue, and.

B.S., Marketing, English, Marcom, Statistics, World History, Public Relations, Organization Development, Speaking

Certificate, Small Business Development

A.A.S. Graphic Arts, Small Business Management, Offset Printing, Creative Arts, Sales