Eric Wholley work email
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Eric Wholley personal email
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Eric Wholley is a VP, Client Management at Refine Labs. He possess expertise in digital marketing, social media marketing, email marketing, new business development, marketing strategy and 19 more skills. Colleagues describe him as "Eric has an uncanny ability to bring out superior performance in the people he leads. (I attribute much of my capacity to now run a successful marketing agency to Eric's leadership and guidance.) What's more, he's not just a suit who knows how to deliver for clients and ensure excellence in everything his team does. He also truly "gets" the convergence of publishing, marketing, and social media. In other words, he's a thinker. That, plus his passion for creating a better world and future, makes him someone I would recommend without hesitation to any company--brand or agency--looking to bring on a seasoned executive capable of leading growth in a rapidly changing economy and society.", "Eric's ability to inspire people to their best is remarkable. He has a rare combination of business acumen, humor, and humanity that is rare to find in a corporate environment. As a business leader, he made people feel like there was a much bigger purpose to their roles than just contributing to the bottom line. This allowed us as a company to do extraordinary things that no one could believe a staff as small as us could do.", and "I really enjoyed working for Eric at 4goodmedia. It was very exciting join his marketing start-up just as it was really taking off. What I was most inspired by was Eric's interest in the development of his employees. He gave me an opportunity to stretch into a new position, pushed me to excel, and allowed me to flourish. He taught me a great deal about marketing and business. He was always simultaneously focusing on the vision of the future and the strategy of the present. It was an honor to work with Eric and I hope we can work together again soon."
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Vp, Client ManagementRefine LabsBoston, Ma, Us -
Head Of Digital Solutions3 Media Web Nov 2023 - PresentMarlborough, Massachusetts, Us -
Senior Vice PresidentOverdrive Interactive Nov 2017 - Nov 2023Allston, Ma, Us• I had the privilege of working with some of the most incredible companies, including IBM, Dell, John Hancock, GE, and dozens more global enterprises and mid-market organizations in healthcare, insurance, manufacturing, technology, and non-profit sectors.• As a core member of the leadership team, I was instrumental in substantially increasing revenue and profits for the agency.• Directly involved in facilitating the sale of the agency, along with follow-on BOD presentations, reporting, and projections. • Increased top-line and EBIDTA by 80% in 2.5 years as a result of new business and cross-sell activities• Streamlined all contracts and sales materials (presentation decks, case studies, assessment tools, etc.)• Ramped up existing retention and growth program to feature a standardized "problem-solution" approach. -
Vp Client Service And Business DevelopmentMidior Consulting Sep 2016 - Nov 2017Cambridge, Ma, Us -
Vp, Director Of Business DevelopmentOverdrive Interactive Oct 2012 - Aug 2016Allston, Ma, Us• Responsible for agency growth and client retention. • Spearheaded all new business activities, facilitating multi-disciplinary team involvement, driving over $8.5 million in new revenue.• Developed and implemented an agency-wide retention and growth program. Expanded existing client relationships via strategic planning and team collaboration, yielding an additional $3.5 million in same-account revenue -
Founding Partner, Director Of Client Services4Goodmedia, Inc. Mar 2009 - Sep 2012• Developed agency positioning and a content marketing services line that a) generated a lucrative pipeline for the agency, b) attracted a client portfolio of Fortune 500 and industry leaders in the US, Israel, and Europe c) yielded impressive branding + engagement + sales results for those clients, and d) garnered over $1 million in agency revenue w/in 14 months.• Led all new business activities and client relationships for name-brand clients, such as Answers.com, ArtCarved, Dow Chemical, Haier, IBM as well as an array of technology players, such as Cision, ClickFox, and Unica.• Led account teams for clients seeking to enter new markets and/or reverse negative online bias - Simultaneously accomplishing: a) valuable blogger and media buzz, b) increased brand awareness and preference, AND c) an entirely new flow of high-quality leads. • Mentored and led internal agency teams in content marketing, email marketing, SEO and paid search marketing, and website development, "wowing" clients, quickly developing credibility and respect for our marketing savvy, execution effectiveness, and ability to collaborate with a broad set of agency partners in PR, public affairs, marketing, technology, and legal.• Successfully launched the new marketing agency during depths of the recession, in highly competitive social media marketing space. Managed all P&L activity, pricing, and operational budgets.
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Vice President Of MarketingCsb School Of Broadcasting Sep 2007 - Mar 2009• Directed all internal and partner marketing efforts for $20 million career college. • Within 18 months, helped the School expand from 12 campuses on the East Coast, to 26 across the U.S.• Developed and implemented performance analytics and accountability measures; carefully applied latest approaches in both conventional and digital marketing to: a) increase volume of leads by 5% - despite operating at 80% of budget, b) improve overall conversion rate by 15%, and c) double website conversion of qualified candidates.• Quickly developed an integrated strategic marketing plan that revolutionized the school's marketing and sales efforts, building consensus and support from the board and executive team.• Directed internal and agency teams in championing the CSB School’s brand credentials and relevance to a diverse set of key constituencies: high school community, parents, as well as tweens, teens, and twenty-somethings from differing backgrounds, ethnicities, languages, and traditions.• Mentored and led cross-functional teams (Marketing, Sales, Curriculum, IT) to develop & launch additional programs on existing budget. • Directed and led all marketing efforts including consistent high-level messaging as well as tactical execution across broadcast media (TV & radio), copywriting, direct mail, display advertising, email marketing, graphic design, printed marketing collateral, OOH, search marketing (paid and organic), social media, student recruitment events, and website development ensuring all marketing and business criteria were successfully met.
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Vp, Digital MarketingHill Holiday Apr 2007 - Aug 2007Boston, Massachusetts, Us• Led expert digital marketing teams in the fulfillment of branding and community-building objectives for noteworthy brands, such as Harvard-Pilgrim HealthCare, Covidien, CVS, and Liberty Mutual.• Implemented operational efficiencies and accountability measures to ensure delivery excellence and total client satisfaction.• Served as an internal consultant, advisor, and digital marketing advocate to agency client-facing teams, shaping strategies and encouraging a constant state of growth and profitability across all engagements. • Assisted agency new business efforts targeting national and global brands. -
Account DirectorOverdrive Interactive May 2005 - Apr 2007Allston, Ma, Us• Continually educated clients on latest online marketing approaches, collaborating with them to surface the best possible combination of strategy and tactics to reach their business and marketing goals. • Developed strategic marketing plans, building consensus for such plans across numerous clients’ agency partners and diverse internal teams, such as Finance, Purchasing, Marketing, Legal, and operational areas.• Led account teams and directed agency experts in search marketing [paid and organic], display advertising, website development, email marketing, and social media to meet clients’ branding and lead‐generation objectives.• Championed the “ideal user experience” as a shared vision between the client and the agency, which was instrumental in delivering against aggressive branding and lead-gen expectations. • Directly managed all project timelines, budgets, resources, and reporting deliverables.• As a result of my combined marketing and relationship-building approach, I was able to greatly expand existing relationships. Some quick examples: EMC: converted $25,000 pilot into $600,000 in additional gross revenue; for Harley‐Davidson: converted $50,000 pilot into $6,000,000 in gross revenue; converted Furniture.com campaign into three additional furniture retailer clients, yielding a 3x increase from that one relationship. -
Marketing DirectorFidelity Communications (Printing & Mailing Production) Sep 2003 - Apr 2005Sullivan, Mo, Us• Identified need for effective marketing at 74-yr old printing and mailing company, researched and wrote a boot-strap marketing plan, quickly gaining consensus from the executive team.• Worked closely with all internal teams to establish cohesive internal partnerships Researched needs of all involved, leading the effort to implement a sales force automation tool; negotiated 40% discount on contract, and, after successful implementation, achieved 100% usage in 45 days. • After carefully interviewing an array of customers, developed and launched client satisfaction follow-up process and cross-selling system to improve retention rates and cross-selling ratios, uncovering over $220,000 in additional sales from existing clients, within 30 days.• Initiated and directed low-cost or no-cost programs to support conversion at each phase of the sales cycle including a living samples system, team incentive programs, case studies and print marketing collateral.• Developed and managed targeted direct mail campaigns, featuring a mass-personalization approach, and including graphic design, copywriting, printing, and mailing, that integrated with tele-sales. As a result, I quickly expanded the existing pipeline of qualified leads, despite shrinking marketing budget. -
Founding PartnerAttributus Mar 2000 - Sep 2003• Developed a scaleable word-of-mouth marketing process and seminar series touted as “impressive” and “empowering” by executive attendees.• Designed and implemented comprehensive partner/channel marketing program that generated significant pipeline of qualified leads from a variety of industries, attracting attention of senior executives and business media.• Identified $500,000 opportunity for a technology start-up; developed business plan identifying $22 million market for online healthcare company; helped printing company rebound from unfair bias, increasing annual revenue by over $160,000.
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Account ManagerSullivan Creative, Inc. Sep 1999 - Mar 2000Bethlehem, Nh, Us• Provided marketing guidance to businesses moving onto the Internet comprised of brand identity development, web site conceptualization, and advertising campaigns.• Supervised client projects throughout lifecycle and ensured clients’ objectives were met.• Recruited three new clients in first ninety days, resulting in $175,000 in additional revenue. -
Marketing ManagerCrja, Inc. May 1997 - Sep 1999CRJA, Inc., Cambridge, MA 5/1997 - 9/1999 Marketing Manager Dramatically expanded marketing offerings to more completely meet the needs of Sr. Management.Within 16 months, such efforts helped increase new business conversion rate from 28% to 47%. Annual revenues increased from $5 to $8 million during that same period. Managed all aspects of communication for new CRJA brand, including service brochures, web site,sales presentations and training documents. Evangelized new brand throughout organization,external partners, and clients. Oversaw production process from concept, creative, and print, to project financials andmeasurement. Wrote articles for company newsletters. Winner of the S.M.P.S. award for newsletter excellence. Managed graphic designer and support staff. Selected, hired and managed all external design andprint agencies.
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Marketing SpecialistFleet Investment Management Apr 1996 - May 1997 Initiated and authored numerous marketing communications packages, which included presentations, brochures, web sites, direct mail and new business proposals. Developed a new 'Investor Center' database to track inquiries and leads, as well as facilitate the sales process.
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Founding PartnerS.E. Graphics, Inc. Sep 1987 - Jan 1994 Established and managed a printing business which catered to educational institutions and small businesses. Managed all partner relationships and established all business and credit procedures. Initiated and managed integrated marketing campaigns combining direct mail, media relations andsales. Within two years, reached $560,000 in annual revenue, and added 97 new, repeat clients. Created promotional teaser campaign featuring the work of area graphic designers, culminating in an in-house gallery event. As a result, 125 new, qualified leads were generated. Supervised and mentored graphic designer/production staff and two entry-level sales people.
Eric Wholley Skills
Eric Wholley Education Details
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Emerson CollegeSpeaking -
Boston UniversitySmall Business Development -
Nhti, Concord'S Community CollegeSales
Frequently Asked Questions about Eric Wholley
What company does Eric Wholley work for?
Eric Wholley works for Refine Labs
What is Eric Wholley's role at the current company?
Eric Wholley's current role is VP, Client Management.
What is Eric Wholley's email address?
Eric Wholley's email address is er****@****ast.net
What is Eric Wholley's direct phone number?
Eric Wholley's direct phone number is +161725*****
What schools did Eric Wholley attend?
Eric Wholley attended Emerson College, Boston University, Nhti, Concord's Community College.
What are some of Eric Wholley's interests?
Eric Wholley has interest in Social Services, Children, Ventures For Good, Digital Media, Social Media, Critique And Discussion, Education, Consumer Internet, Human Rights, Family Time.
What skills is Eric Wholley known for?
Eric Wholley has skills like Digital Marketing, Social Media Marketing, Email Marketing, New Business Development, Marketing Strategy, Integrated Marketing, Online Marketing, Account Management, Marketing Communications, Online Advertising, Interactive Marketing, Direct Marketing.
Who are Eric Wholley's colleagues?
Eric Wholley's colleagues are S.p. Namdeo, Tonika Carter, Courtney Vermette, Shivam Rajput, Fábio Brito, Queen Anayra, Malin Wijenayake.
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