Kerri Amodio Email & Phone Number

New York, Ny, Us

I work with VPs and CMOs at growth-stage B2B SaaS companies to set strategy for demand, content, revops and product marketing. I plan, implement and measure multi-channel programs to drive brand awareness, generate pipeline and accelerate revenue. I review operational setup in MAP/CRM to improve data analysis and reporting. About Refine LabsTransform your marketing to create breakthroughs in growth with Refine Labs - the account-based marketing and demand generation firm for B2B companies using Salesforce or HubSpot. Trusted by more than 200+ high-growth companies, Refine Labs experts bring your company narrative to life and rapidly drive it into market with all your best-fit customers using industry-leading demand creation strategies.

- Design lifecycle digital marketing strategies for B2B SaaS brands to achieve brand awareness and lead generation goals for both product-led and sales-led growth - Act as ABM SME for agency, leveraging tools like LinkedIn, 6sense, Terminus and more to reach target accounts with messaging they’re ready for - Conduct market research to understand target audiences needs pain points, media habits and preferences- Define campaign goals, milestones and KPIs while making content recommendations to align with ICPs-Identify high-value target accounts within ICPs and create personalized marketing campaigns tailored to each account- Ensure tracking and measurement accuracy from top-to-bottom of the marketing funnel via pixels, UTMs and CRM flows- Develop forecasting models to predict ROAS - Manage budgets over $1M per month and optimize allocation based on KPIs and goals - Assess performance and identify opportunities for growth and optimization via blended front-end (ad platform) and back-end (CRM) data in Tableau- Create and present thoughtful, attractive and informative presentations for executive stakeholders with custom data visualizations for quarterly and annual planning- Collaborate with marketing ops, sales, development and design teams to improve processes and outcomes for lead scoring, customer journey flow, pre- and post-click experience and more - Lead team of direct reports to achieve professional goals while ensuring client happiness and growth

Remote

I lead a team of intelligent marketing managers. Mentoring, advising and training team members to support their growth and success, I ensure we demonstrate exemplary customer service. My team and I ensure client satisfaction, retention and growth. We do this by identifying and executing advanced digital advertising strategies to keep clients such as Slack, Netskope, Outreach and Corporate Visions ahead of the curve.

Remote

I create, execute and optimize full-funnel digital advertising strategies for SaaS companies. I am proactively monitoring account performance, identifying opportunities for optimization and growth, and implementing changes. I analyze account data, compile reports, produce data visualizations, and present performance insights on a daily basis to client teams. Specializing in data visualizations, I am a mentor who helps on-board new employees in Tableau best practices.

Remote

As I worked toward becoming a Digital Advertising Manager, I:- Assisted managers in the creation and hands-on optimization of paid social accounts- Wrote copy for ads, tagged URLs and performed keyword research- Performed competitor research for clients- Researched and kept up with trends in social and digital advertising

Remote

- Developed a content strategy aligned with the interest in pain points of target audience- Produced high-quality contents such as blog, post, white papers, e-book, and case studies tailored to ICPs needs- Provided over 2k sales and recruitment associates training and resources to leverage social media platforms like LinkedIn for prospecting and relationship building (social selling)- Spearheaded employee advocacy program that encouraged SDRs to share valuable content and engage with prospects on social media- Managed $20k monthly budget for social advertising campaigns for lead generation, talent acquisition and brand awareness- Wrote copy and designed graphics using Adobe Suite and Canva to post on Kforce's corporate social media accounts- Oversaw the Kforce online communities and provided exemplary customer service- Managed monthly content calendar- Contributed to overall digital marketing and social media strategy- Met with sales teams to uncover marketing opportunities- Analyzed digital KPIs to determine success- Supported FinTech and IT/Development verticals

Remote

I worked in corporate marketing to develop digital marketing strategies and campaigns on a national scale for ePlus and its' partners. My responsibilities included:-Social media channel management-Social media content creation/curation-PPC advertising -Website development/management-Creating HTML landing pages for lead gen marketing campaigns-Nation-wide event/tradeshow coordination for network security vertical - Built targeted email lists for personalized email campaigns- Marketing automation for email sequences that nurtured leads through the sales funnelMy accomplishments include:- Created a complex CrowdCompass mobile app that gave 600 sales meeting attendees access to personalized agendas for the first time. - Generated and nurtured thousands of leads - Increased social followership by 500%

Ronkonkoma, Ny

- Monitored and scheduled radio broadcasts and advertisements- Maintained file records for each broadcasted material- Entered advertisements orders and kept track of orders for sales department- Maintained positive relationship with clients by meeting their requests

Polynesian Resort, Walt Disney World, Orlando, Fl

- Completed check-in/check-out processes for guests- Assisted guests in ticket sales and reservations- Handled complex guest situations and solved issues- Rolled out MyDisneyExperience technology for improved guest experience

Ronkonkoma, Ny

Supported Regional Sales Manager in:- Maintaining client relationships- Inputting orders into traffic system- Organizing client information- Resolving client issues- Distributing documents to media agencies and clientsAdditionally, I assisted the sales department by:- Creating media kits and proposals for sales department use- Wrote :30 and :60 second spots- Contacting lists of leads

Ronkonkoma, Ny

- Attended and set up for events promoting various radio stations- Wrote PSAs for stations' websites- Compiled schedules of weekly events- Entered prizes for listeners into computer system prize closet

Ronkonkoma, New York, United States

- Wrote press releases, articles and blogs posts for clients- Performed SEO best practices within written content- Took notes during client conference calls