● Development and execution of integrated content strategies across web, digital, social, and event platforms, driving video views up 450%, impressions up 300%, and adding $51M in pipeline for 2024.● Craft data-driven content marketing based on persona driven research and establishment of buying committee sales strategy.● Led the launch of a marketing and sales content governance framework and KPIs, ensuring brand consistency, measurement, and compliance across all global marketing materials.● Collaborate with cross-functional teams (product, sales, engineering, and PR) to ensure consistent messaging across all customer touchpoints, enhancing brand coherence and market positioning of cyber resiliency, application availability, and compliance and governance solutions.● Design and deliver sales enablement content and quarterly training programs, equipping sales teams with a full funnel toolkit and resource plan (i.e. thought leadership, videos, presentations, white papers) for target customer personas. Increased adoption rate of sales materials from 30% to 70% to foster a continuous learning culture within sales.● Ghostwrite multiple executive blogs, thought leadership articles, and video scripts to increase C-level engagement and enhance Veritas share of voice in target markets.● Author and develop comprehensive white papers, case studies, and solution briefs to effectively communicate complex multi and hybrid cloud solutions for target personas. ● Co-write and edit a biweekly Cyber Resiliency Newsletter to showcase solutions content with over 50K subscribers and engagement rate consistently above 4%.● Produce, direct, and guest host Veritas L!VE thought leadership web series that consistently maintains a 3.5 to 4% engagement rate on LinkedIn and YouTube.

● Manage WW product launches for Z desktop workstations, ZCentral, VR, and Data Science solutions● Create and execute solution positioning and messaging world-wide for adaptation by key markets● Coordinate all launch collateral (i.e. datasheets, quick specs, and single sales sheets) time-lines for 100% on-time execution on announcement date● Produce executive and customer presentations across multiple Z products, ZCentral and Data Science solutions for sales specialists and increased sales across all segments and solutions ● Collaborate with partners & secure marketing funds for promotional programs, sales training & events ● Produce core training materials for VR, ZCentral Remote Solutions and Data Science Solutions● Create press decks, executive narratives and scripts for press events and reviewer workshops ● Create sales collateral and executive presentations for trade shows and industry events● Define and execute sales collateral effectiveness studies across multiple geographies

● Managed a team of product marketers and site merchandisers for Amazon Key access and delivery● Produce and manage the marketing budget for Amazon Key for both on-site and off-site digital and traditional media placements to drive awareness and conversion through the purchase funnel● Created the segmentation strategy through data-driven methodologies & present them to senior-level executives for review & approval● Crafted the brand image and guidelines for Amazon Key for internal and partner co-marketing creative executions to preserve the Amazon Key brand and voice● Managed the go-to-market process for all aspects of Amazon Key● Produced the sales and marketing promotions calendar with key inputs from partners both internal and external to optimize marketing spend and conversions● Coordinated co-marketing opportunities with Alexa and Prime marketing teams as part of the Amazon Key product offering● Managed all campaigns including digital, email, social and traditional out-of-home placements as well as agency engagements for deliverables● Created a go-to-market strategy for Amazon Key for offline sales (brick and mortar) in Amazon Bookstores, Whole Foods and Amazon Treasure truck● Drove all co-marketing engagements with external partners, including digital, social, email and in-storecampaigns● Tracked and reported weekly and monthly sales, traffic, and conversion performance for all marketing initiatives to executives● Designed and executed customer research on product positioning and purchase intent to maximize messaging effectiveness for conversion

● Lead the team of camera product marketing managers responsible for GoPro's core revenue growth● Create & drive the overall camera segmentation strategy through data-driven methodologies & present them to senior-level executive for review & approval● Ensure all touch points of the product experience speak to the brand and to the target customer● Mentor the team on PRD, MRD & product brief production to maintain product positioning and target customer requirements throughout the go-to-market process● Negotiate features & ecosystem requirements across functional groups of hardware, firmware & app development for the camera end-to-end experience● Manage the marketing life cycle team & process for all cameras & ensure launch goals are met through coordination with media, PR, sales, outbound marketing & creative teams● Lead the creation, development & marketing of professional solutions for VR/AR capture● Drive partner engagement for camera & software production solutions, co-marketing/promotions & contract negotiations● Review sales performance & incorporate the voice of the customer into future roadmap planning

- Responsible for WW product marketing & P&L management for HP Chromebooks & Chromebox in enterprise & education markets - Led the creation & development of a new category of Android detachable, notebooks, & all-in-ones based on market research, software advancements, & technology partnerships- Created HP Chrome & Android strategy through data driven methodologies & presented to HP & Google senior level executives for review & approval- Analyzed market dynamics & devise unit forecast & financial goals for the category product lines- Responsible for Google partner engagement for Chrome & Android roadmap; inclusive of product approvals, partner funding & promotion, analytics, reporting & contract negotiations- Scripted & executed multiple human factors & customer research projects for category validation, value proposition & key features inclusion- Negotiate Chromebook expansion into new markets/countries; First OEM with approval to sell Chromebooks in Latin America- Identified & partnered with key Android App makers for revenue generating partnerships including SkyTV, NetFlix, and KingSoft- Created a successful sell-in strategy with retailers & sold-in 200% to plan globally contributing 900M+ to the annual revenue plan - Responsible for Google & HP quarterly business review meetings with senior level executives- Collaborated with partners & secured marketing funds for promotional programs & sales training- Trained over 1000 HP & Retailer sales staff via direct engagement at global training events for Android products

- Defined next generation features, costs & margins based on customer, region & supplier engagements & manage through end of life for ENVY & Spectre PL to contribute over 200M in revenue & exceed yr/yr growth goals- Produced & distributed the sales cycle plan of record for regional marketing & supply chain teams for ENVY & Spectre PL- Directed the team on the collection & analysis of region sell through data & coordinated with other cross-functional teams to ensure product line financial targets were realized- Investigated alternative OS options (i.e. Android, Linux, WebOS) for notebooks, desktops & tablets beyond MS Windows- Managed the premium launch team & coordinated the global go-to-market strategy; produced the highest number of media impressions for a single product launch with ENVY 14 Spectre - Managed the collaboration between Global Marketing & PR for all ENVY & Spectre products- Manage global budget for agency expenditures for customer facing sales deliverables for ENVY & Spectre PL- Managed the cycle core team (cross-functional with Supply Chain) & life cycle management meetings with each regional marketing team- Coordinated E&O options with regional marketing teams to reduce platform/component liabilities for the ENVY & Spectre PL

- Collaborated with Global Marketing on segmentation & persona research & integrated results into product development & messaging initiatives- Reviewed competitive research & incorporated strategic product features to win against competition- Coordinated with Global Alliance teams to ensure compliance with partner marketing programs to optimize funding of joint initiatives- Drove global category branding update research & created nomenclature guidelines - Produced & distributed the global consumer notebook launch guidelines- Coordinated with global PR & regional marketing teams for product launches- Wrote topline category & product messaging & positioning for consumer notebooks- Engaged HP partner marketing teams & external partners for the development of joint marketing & messaging initiatives across the consumer notebook PL- Managed product selections for above the line & below the line campaigns with global ad agencies- Collaborated with global marketing team & agencies on the development of product flash demos for hero products

- Coordinated & executed multiple global consumer notebook product life cycles - Produced & distributed the global consumer notebook product roadmap to the regions & incorporated feedback for the cycle plan of record- Worked with concept planners to define next generation consumer notebook components & market strategies based on current market performance by region- Analyzed region sell through data & coordinated with other cross-functional teams to ensure all cycle goals were realized- Managed operating system transitions for the consumer notebook products global & ensured all regions were in compliance with Microsoft marketing programs to optimize funding & unit margins- Communicated & coordinated the GBU go-to-market strategy for all consumer notebook sub brands including HP Pavilion, ENVY & HP Mini plus Special Editions (MTV and Vivienne Tam)- Evaluated regional plans to maximize HP retail & direct presence global- Executed opportunistic planning with the regions on promotion, assortment & selling program strategy- Worked with key component suppliers on launch, promotion, & transition plans for consumer notebooks- Led the cycle core team (cross-functional with Supply Chain) & life cycle management meetings with each regional marketing team- Coordinated cost reduction initiatives between the commodity, regional marketing, & supply chain teams; made strategic decisions around commodity assortment - Coordinated E&O options with regional marketing teams to reduce platform/component liabilities

- Produced & distributed the NA notebook plan of record & executed cycle strategy- Managed bill of materials creation & execution timelines for all NA retail notebook products using SAP tools- Collaborated with the planning team to ensure forecast accuracy for notebook components- Served as project lead for the marketing team in the creation of a centralized product database for NA region- Worked with product managers to define go-to-market strategy for North American region- Produced & managed notebook marcomm for retail business such as flash demos, feature labels (Circle Award Finalist) & in-box advertisements- Managed datasheet production & provided product support for retail channel & webdistribution- Worked with the service teams to troubleshoot product issues in retail & implemented solutions - Managed the execution of GBU product recalls & replacement programs for the NA region