Client: HBO▪ Experienced in the workflow of Thai advertising agencies and providing theoretical supportto the Planning Director's strategic direction.Client: MJD (Real-estate)▪ Assisting the Planning Director in identifying consumer insights and pain points related topet-friendly condominium and providing a comprehensive summary.Client: Kleenex (Scented Tissue)▪ Actively participated in the project from start to finish and successfully completed the entirestrategic deck under the guidance of the Planning DirectorClient: Nestle Ice-cream (Pitching)▪ Assisted in the advertising pitch, aiding the Director in finding engaging content on socialmedia such as extreme memes, extreme fun moments, extreme parodies, and the hiddenextreme side of Gen Z personalities.

• To assist a traditional local skincare brand in penetrating the young market.§ Client: Gf -Shanghai Jahwa (Men's skincare)o Create the consumer profile§ Use questionnaires and in-depth interviews to gain consumer insights and combine thefindings from business reports to build a consumer profile.o Competitor analysis§ Use content analysis and social listening to evaluate the marketing campaigns' performancefrom the competitors and present the findings to the planning head and ECD.o Workshop§ Help the creative team conduct the Workshop and present the consumer’s purchasing, product using, and media behavior to the client.• Client pitch§ Client: Lincoln Motor Company (Ford-owned luxury vehicle brand)o Pitch deck writing (Social campaign)§ Meeting with BD from GTB to understand the client’s marketing needs and objectives§ Researching market trends, demographic, and psychographic data to identify the targetaudiences§ Use competitive analysis to understand critical competitors (Cadillac, Lexus, BMW, Mercedes-Benz), including brand proposition, features, USP, and using scenarios.§ Use social listening as the tool to understand the consumer’s preference toward the brand§ Wrote the pitch deck, including SWOT analysis, consumer profile's and social media plan

Client: Texas Instrument (Semiconductor)1.Collected the data from the Google campaign manager and analyzed the performance for each spot2.Added the tracking code to the Customer Email and monitored the open rate for each3.Allocated the budget and compiled the media plan monthly4.Completed the performance report monthly and updated the database system5.Accomplished the competitor report monthly and estimated the advertising expense6.Connected with the media platforms, resized the banner and confirmed the publish date Client: Friso(infant milk powder)Pitching1. Read the marketing report and provided the consumer insight to the planning team2.Conducted the Qualitative Research (In-depth interview, focus group)3.Analyzed the data from the database system as the reference to support the planning team4.Wrote the Pitch deck and joined the whole pitching activity

Client: Khaki Bros (Thai local clothing brand)1. Meeting with clients to assess their needs and objectives2. Develop a deep understanding of the product, competitors, industry, and market objectives of each campaign/project3. Visit Khaki Bros shops in different shopping malls to investigate the consumer's purchasing behavior, determining the quality of products, customer service, and store environments while posing as ordinary customers.4. Conduct Quantitative and Qualitative research to gain the consumer insight5. Create strategic proposals based on the client’s objectives and goals.