Eric Yap Email & Phone Number

Kuala Lumpur, MY

Malaysia

Leading the Sales Planning section for Open Channel nationwide.Driving CelcomDigi Prepaid and Postpaid subscriber acquisition.Enabling and improving operational excellence and efficiency in channel business operating model.Applying data driven planning philisophy and budget management.

Malaysia

Heading the Modern Trade channel focusing on the Virtual/ Online segment for the largest telco company in Malaysia.Main focus on driving growth in digital transactions for telco products & services and to accelerate digitization amongst consumers in Malaysia.To explore untapped & potential new ventures and business opportunities in the channel, striving.

Shah Alam, Selangor, Malaysia

National Channel Planner for Modern Trade & Digital Platforms (Shopee, Lazada, TnGD, Boost, etc), overseeing strategy, initiatives and potential collaborations with strategic retailers/ partners to drive subscriber & revenue growth for the business.

Malaysia

• Marketing lead for all on ground marketing activities for all TWE brands (ie. Penfolds, Wolf Blass, Beringer, etc) for Malaysia Domestic (East & West) & Borders. Roles & Responsibilities:
• Setting up of the yearly activation calendar for both East & West Malaysia, for all channels. (Retail & E-Commerce)
• Development, selling in & preparation of promotion mechanics for all trade channels.
• Ensure optimal visibility for key brands in high traffic outlets, especially during the peak sales period.
• Managing A&P budget and maintaining a healthy ROI.
• Planning & setup for all NPD (New Product Development) launches in Malaysia.

Malaysia

• Leading assigned promotional campaigns and activation plans in the On-Trade channel for premium brands (Heineken & Guinness). From planning & strategizing to overseeing executional excellence, managing relevant.
• Leveraging data & insights in planning & development of brand campaigns/ activations within the On-Trade channel.
• Generating volume forecast & channel strategies for assigned campaigns aligned to the annual plan.
• Monitoring campaign progress, analyzing performance & gathering post mortem results for future learnings.
• Managing agencies & vendors to ensure campaign launches and POSMs are well executed within the timeline.
• Managing spending within budget to seek maximum growth & ROI.

Kuala Lumpur, Malaysia

• Throughout my time in BAT Malaysia, I had the privilege to take on two different roles, under Brand Activation my focus was on driving 360’ activation for assigned brand campaigns (for Dunhill brand) using consumer.
• Strategizing a 360 activation plan using consumer insights to intercept source of business at the optimal target areas.
• Touch point (POSM, premiums, & collateral) management, allocation, deployment & roll out strategies ensuring on time in full delivery & execution.
• Tracking & monitoring of project progress, analyzing performance & gathering learnings for improvement plans.
• Campaign budget monitoring & using savings for trial & exploration of new innovations to enhance impact in retail.
• Managing creative agencies, vendors & PMCs are effectively executing campaigns to achieve set KPIs.

Kuala Lumpur, Malaysia

• Campaign Project Management
• Trade marketing lead for assigned Brand Campaigns.
• Constructing & refinement of campaign specific trade activations.
• Overseeing external stakeholders (Creative, PMCs, & vendors) ensuring accountability and efficiency.
• Aligning with internal stakeholders to drive effectiveness of activations in market.
• Liaison to the field force, driving communication out/ instructions & gathering updates on campaign progress.

Shah Alam

• My experience in Honeywell Malaysia was very intense and rewarding as I was privy to taking on responsibilities out of scope of my product marketing role. My main function would be to manage assigned product &.
• Product & portfolio project management & review, overseeing new product innovations & improvement plans. (for SEA region)
• Assist in formulation and overseeing the execution of marketing strategies.
• Coordinating product launch, training or events as well as preparations of marketing collaterals required.
• Coordination of all special/custom product requests.
• Overseeing of product research & VOC roll out.

Bachelor Of Business, Marketing And Economics, Distinction

Activities and Societies: Mannix College Alumni

Certificate Iii And Iv In Fitness, Health & Fitness, Master Trainer Level 1

Fitness professional certification.