Erik Johnson Email & Phone Number

Royal Oak, Michigan, United States

• Lead and strategize editorial content for MotorTrend's print and digital products.• Manage assignments, travel, and workloads for a large staff of writers and editors across multiple teams and multiple locations working at varying velocities, including news, features, vehicle tests and reviews, in-market advice, and more.• Work with executive leadership, sales, user-experience, design, marketing, product, and development teams to satisfy business goals.• Work with video and social media teams on ideation, execution, and implementation of content and strategy.• Assist and advise on corporate editorial and business strategies. • Analyze traffic trends and data to determine strategy, pivoting when necessary.• Lead and/or assist with internal initiatives while working across business and editorial units.• Mentor writers and others on digital best practices, including editorial SEO, headlines, content types and strategy, photography, graphics, UX, etc.• Maintain content quality while satisfying business goals.• Mentor writers in structure and mechanics, as well as more advanced storytelling techniques.• Write and edit vehicle reviews, news, and features.• Represent MotorTrend at various industry events globally.

Royal Oak, Mi

United States

• Contributed articles to publications including Autoweek, Excellence, Hagerty, and others.

Ann Arbor, Mi

• Strategized and guided digital vehicle-review, in-market, feature, news, and social media content.• Maintained content quality and usefulness and increased velocity while satisfying business goals.• Managed assignments, travel, and workloads for approximately 20 permanent editorial staff.• Oversaw increase in traffic to highs of approximately 3.5 million daily pageviews and 13 million monthly unique visitors. • Managed digital assignments and workloads for a large network of freelance contributors.• Mentored junior writers in basic structure, headlines, and mechanics, as well as more advanced storytelling techniques.• Assisted with the conception, implementation, and execution of in-market content and product strategy while maintaining enthusiast credibility.• Conceptualized and executed editorial for sponsored-content campaigns.• Worked with sales, user-experience, design, marketing, and vehicle-listings teams to satisfy business goals.• Wrote and edited vehicle reviews, news, and features.