Consumer Research & Analytics at Global Marketing, consists of 3 different research legs, designed to deliver 360 insights of the markets and our consumers when working togetherThe 3 legs are 'Cultural Anthropology', 'Digital Analytics' & 'Consumer research' where I lead the 'Consumer Research' legResponsible for all quantitative and qualitative research in Consumer Insight which covers a lot of different stakeholders from the top management to strategic projects and different… Show more Consumer Research & Analytics at Global Marketing, consists of 3 different research legs, designed to deliver 360 insights of the markets and our consumers when working togetherThe 3 legs are 'Cultural Anthropology', 'Digital Analytics' & 'Consumer research' where I lead the 'Consumer Research' legResponsible for all quantitative and qualitative research in Consumer Insight which covers a lot of different stakeholders from the top management to strategic projects and different stakeholders in Marketing, Group Product, Business Development and Product Development / Innovation. All of course based on being "the voice of the consumer" in every project and make sure the consumer comes closer to PANDORA. Projects could be: market understanding, target group identification and behavior, innovation of new products, optimization of stores, online and 'go to market' plans as well as bigger strategic projects for managementResponsible for the Global Brand Tracker at PANDORA Show less

Involved in big strategic projects (like segmentation and consumer journey studies), project manager as well as research lead on many different project for Marketing, Group Product, Product Development, Business Development and Investor Relations.I have also specialized in insourcing projects to heighten the quality, make them tailor made for PANDORA and save money for the company.

I have worked with different market research projects in various aspects of mainly marketing and consumer behavior, but also in areas such as branding, communications, customer insight, customer loyalty, evaluation of advertising campaigns and product- and strategic development.Examples of projects and methods used- MyDigitalConsumerStudy: A study of the online consumers digital behavior and their relation to online purchasing (annually)- The Digital Health Check: How +300… Show more I have worked with different market research projects in various aspects of mainly marketing and consumer behavior, but also in areas such as branding, communications, customer insight, customer loyalty, evaluation of advertising campaigns and product- and strategic development.Examples of projects and methods used- MyDigitalConsumerStudy: A study of the online consumers digital behavior and their relation to online purchasing (annually)- The Digital Health Check: How +300 companies performs on a number of online digital parameters such as SEO, SEM, social networks, on site features (annually)- MyImage: How the market and customers perceive the brand - within the largest Danish media, advertising and digital agencies (annually)- Design Tests and slogan analysis: logo, colors, wording- Members- and market analysis- Brand Analysis. Performance in the market, competitor analysis, image and position- Optimization of direct marketing campaigns; setup, wording and story choices- Creative campaign development- Tracking of KPI's- Segmentation of the market and customers- Testing and optimization of advertising- Loyalty Analysis. How to ensure loyal customers and how to optimize customer clubs- Member Analysis Show less

Wide range of activities and responsibilities within the field of market research. Among other things, customer relations, project management, data collection, questionnaire setup, data processing and strategic consulting of customers from analyzed data. I have worked with the whole process of market analysis from start to finish and also been project manager on many big projects (big brands like Carlsberg and The Danish Football Union (DBU)). Examples of projects and methods used:-… Show more Wide range of activities and responsibilities within the field of market research. Among other things, customer relations, project management, data collection, questionnaire setup, data processing and strategic consulting of customers from analyzed data. I have worked with the whole process of market analysis from start to finish and also been project manager on many big projects (big brands like Carlsberg and The Danish Football Union (DBU)). Examples of projects and methods used:- Employee surveys and satisfaction analysis. What drives fx the satisfaction that makes volunteers come back year after year and would recommend the working place to other volunteers- Event assessment. Sponsorship effect and satisfaction analysis among guests- Advertising evaluation. The effect and impact. Pre- and post-assessments- Consumer behavior and market situation analysis + identification of the drivers in the market- Tracking. Branding, image and effect- Concept test; Potential, improvement suggestions and liking- Product test / development. Hall tests, assessment of image, attitudes, characteristics and purchase probability- Design Tests- Conducting and supervising qualitative research via methods like personal interviews and focus groups Show less

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Finance analyst in the investment- and finance department. Main tasks: - Analyzing different housing portfolios to identify where to save costs.- Ad hoc tasks for the Director of the investment- and finance department.