Erika Duran Email & Phone Number

Calgary, Alberta, Canada

• Maintaining the company’s social media profiles and presence, including LinkedIn, Twitter,Facebook, Instagram, and YouTube according to standard policies of social marketing.• Creating and researching sharable content appropriate for specific networks to build onour brand and maintain a solid online presence.• Tracking, analyzing, and providing insights on email campaign performance and providingrecommendations on improved strategies and tactics.• Creating… Show more • Maintaining the company’s social media profiles and presence, including LinkedIn, Twitter,Facebook, Instagram, and YouTube according to standard policies of social marketing.• Creating and researching sharable content appropriate for specific networks to build onour brand and maintain a solid online presence.• Tracking, analyzing, and providing insights on email campaign performance and providingrecommendations on improved strategies and tactics.• Creating, maintaining, and evaluating email marketing campaigns to increase open rates andclick-through rates.• Executing, tracking, and analyzing all social campaigns, with a quarterly report on social media ROI.• Monitoring and creating social media calendars to plan posts and ensure timely content publishing by using HubSpot.• Modifying forms on Intranet, Website, and Discovery Apps to improve visitor interactions onsocial media platforms.• Employing Adobe Lightroom, Animoto, Vimeo, Lumen 5, and Canva designing software toolsto develop captivating images, films, and digital materials and grasp viewers’ attention.• Developing and updating social media marketing plans/schedules to grow brand awareness, engagement, and sales.• Establishing Social Media reports quarterly to determine the most effective socialmedia channels for generating leads and brand marketing. Show less

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Reported directly to the F&B General Manager of the Hotel.• Point of contact for stakeholders to organize, plan, budget and perform companyevents, and Christmas holiday events for more than 100+ attendees.• Cross-functional collaborator between the marketing department and Food & Beveragedepartment.• Development of marketing and communications strategies for the Hotel’s restaurant basedon market research and analysis.• Responsible for the daily operation of the… Show more • Reported directly to the F&B General Manager of the Hotel.• Point of contact for stakeholders to organize, plan, budget and perform companyevents, and Christmas holiday events for more than 100+ attendees.• Cross-functional collaborator between the marketing department and Food & Beveragedepartment.• Development of marketing and communications strategies for the Hotel’s restaurant basedon market research and analysis.• Responsible for the daily operation of the Flower & Wolf restaurant, including inventory control, food and alcohol budgeting and costing.• Applied Adobe Photoshop, InDesign and Canva software to create captivating images anddigital materials to grasp guests’ and employees’ attention.• Worked side by side with the Sales and Marketing department to elaborate effective mediastrategies to increase our brand awareness.• Ensured the outlet was managed effectively according to the Hotel’s established guidelines. Show less

Calgary, Alberta, Canada

• While leading staff of +25, responsible for daily operation of quick service restaurant, including inventory control, food and alcohol budgeting, marketing plans, public relations, and day-to-day operation. • Implemented a training program through manuals and handbooks created to improved training results and employee performance. • Demonstrated entrepreneurial style leadership towards all aspects of operation which garnered improved profitability. • Development of social media… Show more • While leading staff of +25, responsible for daily operation of quick service restaurant, including inventory control, food and alcohol budgeting, marketing plans, public relations, and day-to-day operation. • Implemented a training program through manuals and handbooks created to improved training results and employee performance. • Demonstrated entrepreneurial style leadership towards all aspects of operation which garnered improved profitability. • Development of social media content for different platforms through marketing and communication strategies.• Manage production scheduling, new product introduction, distribution requirements planning, financial planning, and budgeting processes with tracking timelines.• Identified and solved problems in operations and improved overall business performance metrics by continuous process improvement using Lean Six Sigma methodologies and achieve sales growth over 15%.• Delivering performance evaluations, overseeing employee development, recruiting, termination and promotion.• Established strong communication channels with assistant manager, chef, and owners.• Successfully planned and execute a full renovation of the restaurant and implementation of a new cuisine concept Responsible of weekly sales data reports. Show less

Calgary, Alberta, Canada

Bogotá D.C. Area, Colombia

Reported directly to the Communications Manager in Colombia/ Ecuador• Developed campaigns for the business and staff divisions like Legal and Integrity, HumanResources, HSE and External/Internal Communications.• Elaborated and Implemented communication plans to develop content through different socialmedia platforms.• Managed and maintain the website for the latest updates and events within the company.• Design and honed existing website in platforms like Weebly, Wix and… Show more Reported directly to the Communications Manager in Colombia/ Ecuador• Developed campaigns for the business and staff divisions like Legal and Integrity, HumanResources, HSE and External/Internal Communications.• Elaborated and Implemented communication plans to develop content through different socialmedia platforms.• Managed and maintain the website for the latest updates and events within the company.• Design and honed existing website in platforms like Weebly, Wix and WordPress.• Handled the development for projects or events launched by the Marketing department, as theABB Sales Convention 2018.• Translated documents, emails and letters within the department to address the right audience. Show less

Bogotá D.C. Area, Colombia

Reported directly to the Communications Manager in Colombia/ Ecuador• Developed communication campaigns for internal stakeholders.• Design and elaborated the email communications from Human Resources to the employees inColombia and Ecuador.• Translated documents, emails and letters within the department to address the right audience.• Managed and maintain the website for the latest updates and events within the company.• Elaborated and Implemented communication plans to… Show more Reported directly to the Communications Manager in Colombia/ Ecuador• Developed communication campaigns for internal stakeholders.• Design and elaborated the email communications from Human Resources to the employees inColombia and Ecuador.• Translated documents, emails and letters within the department to address the right audience.• Managed and maintain the website for the latest updates and events within the company.• Elaborated and Implemented communication plans to develop content through different socialmedia platforms.• Design and honed existing website in platforms like Weebly. Show less

Bogotá D.C. Area, Colombia

Reported directly to the Executive Director• Stablished and implemented HSE projects in support of the Cajica Town Hall• Analyzed statistically a project of the Town Hall about the reforestation in an urban area• Strategically planned the management for social media and better communication skills• Maintained and updated social media platforms

Barrancabermeja, Santander

Executed marketing plans to promote ticket and packages sales• Leaded the social media tasks without supervision• Created and implement communication strategies to maintain a good dynamic between the workers and the company message. Allowing the employees to get a high efficiently levels.

Business Administration And Management, General, 3.7/4

Marketing Major

Strategic Communication And Marketing Management, Marketing, 4.9/5.0

Communication And Media Studies

With a minor in political communication and economic journalism.