The Creative Brand Director is the architect of our brands' visual identities, responsible for crafting engaging storytelling strategies that resonate across building footprints, digital and all marketing platforms.Responsible for collaborating with all departments to bring the brand to life within each business unit to achieve goals within the Credit Union.

Erika Holmes Design is an established design house with experience in product design, visual styling & merchandising, home interiors with a background in Graphic Design. Specializing in brand management, social media marketing, and advertising. A lover of all things vintage, unique and handmade Erika also works in her home studio to create one of a kind gifts, crochet items, and other thoughtful ideas and she is known for creating one of a kind floral arrangements in natural and silk. Her ideas, creativity, and possibilities are endless! She spends her spare time with her husband, Zack and their two dogs Belle & Jack.Email me for a portfolio of work: erikaholmesdesign@gmail.comwww.erikaholmesdesign.com

Work closely with the CEO & EVP on all executive and strategic decisions and actions for the Bank. Develop business strategyResponsible for sales and service standards, coordination and trainingResponsible for research, development, and introduction of new productsWorks with CEO to formulate policy and set growth/ profit goals for branch offices and depositsWorks with CFO to prepare annual budget for branch offices and deposit funding goalsWorks with EVP and lending officers to coordinate cross-selling efforts and customer relationship development Create. develop, and launch upcoming Marketing Campaigns featuring products and services the Bank provides to customersServes as marketing officer to develop annual budgets and execute advertising strategiesWorks with ALCO committee to help set bank-wide deposit rate pricing and balance sheet funding managementWorks with IT officer on technology knowledge, usage, and enhancements for customer contact staff, and on new product development and rolloutWorks with Compliance Officer to review developing laws and regulations as they apply to the bank, branch, and product compliance administrationBuilds and maintains relationships with community and civic groups and Represents the Bank at eventsAttends Bank Meetings and participates in Board or Board committees

Providing executive support in a one-on-one working relationship to the CEO. Also serves as a liaison to the board of directors and senior management teams; organizes and coordinates executive outreach and external relations efforts; and oversees special projects. Communicates directly, and on behalf of the President and CEO, with Board members, Shareholders, and others, on matters related to CEO's initiatives. Successfully completes critical aspects of deliverables with a hands-on approach, including drafting acknowledgement letters, personal correspondence, and other tasks that facilitate the CEO's ability to effectively lead the company.Responsible for creating and implementing marketing and communications plans for launching new technology initiatives, advisory programs, and campaigns that help our customers. Extensive writing to develop content for launch campaigns and initiatives. Includes developing the content roadmap for different channels of communication, value proposition, internal and external communications, field communications, conference content, website content and email campaigns. Work in close collaboration with the Advisory, Compliance, Corporate Communications, Graphic Design and Training teams to create and deliver well-coordinated campaigns.

Developed a strong Visual Merchandising team to develop floor plans for each season in the retail showroom. In collaboration with the Buying Team, the Director of Visual Merchandising will oversee all visual merchandising aspects for Eagle Eye Outfitters. This role is responsible for the conceptualization, coordination, design, planning and successful execution of all Visual Merchandising element for the brands represented in the store. Serves as a strategic partner in developing the in-store presentation and customer experience leading to customer satisfaction and delivery of financial goals.

Marketing and Advertising: Responsible for creating marketing materials for posting to the world wide web via company website and social media outlets. Upgrade website and social media to bring National recognition to the brand.I am basically "Living the Dream!"

As New Account Manager I obtain and maintain new clients seeking a customized website for their business or personal use. We specialize in e-stores, business and personal websites as well as blogs and other social networking. In the creative director capacity I work with existing and new clients to continue to update, improve and create fresh looks and concepts for their brands and company images.

I work in many different creative capacities. I work to design trend right product for retail sale. I specialize in ceramics and decorative items. I also work to design and create lifestyle vignettes for photography used in web and print publications.

Worked in the showroom to style and arrange lifestyles for consumers to shop. Made purchasing decisions for the gift shop. Designed gift wrap for every new season. And later worked directly with customers to choose furniture and make design choices in fabric, pillows and accessories.

First person to work with call in customers, filed documents in the correct customers files and assisted in secretarial work such as answering phones, faxing certificates of insurance, and mail preparation.