Erika Holmes Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Austin, Texas Metropolitan Area

Austin, Tx

Co-founded a boutique consulting firm and gaming software startup, driving growth from two to six game developers within the first year and building a portfolio of diverse consulting clients.* Utilize marketing expertise to lead successful game launches while consulting with clients to develop targeted marketing strategies aimed at elevating brand awareness and performance through multichannel marketing campaigns* Guided the 2022 mobile game launch and leveraged Google paid ads, website SEO, and UGC campaigns with gamers and influencers to exceed in-app purchase targets and enable a team expansion to develop a new game for PC* Work with clients to enhance engagement, elevate page views, and reduce bounce rates, leveraging insights from Google Analytics, SEO metrics, and social media engagement to drive measurable improvements in brand visibilityHighlighted Engagements:Gay Gaddis: Digital Strategist for Gay Gaddis, renowned speaker, author, artist, and founder of the T3 advertising agency, and collaborate with the CMO of Gay Gaddis, LLC to define and execute annual social media and SEO strategies. Delivered a 20% monthly increase in website views, cultivated 1,000 followers on the LinkedIn business page, and achieved 475 LinkedIn newsletter subscribers with an average 8% engagement rate. Launched the Gay Gaddis YouTube channel amassing nearly 9K total views with 26K feed impressions for YouTube shorts.Douglas Brinkley, Ph.D.: Collaborate with Dr. Douglas Brinkley, award-winning non-fiction author, Presidential Historian for the NY Historical Society, and frequent guest commentator on CNN and MSNBC. Facilitate representation, book production, and marketing / promotion strategies with HarperCollins to ensure successful book launches, publicity tours, and curation of impactful visuals.

Austin, Tx

Reported to a board of 40 executive advisors, worked closely with high-level donors, and built a marketing team to execute marketing campaigns, fundraising events, public relations efforts, and communications to foster a cohesive brand narrative.* Crafted content for email and digital marketing, print ads, PSAs, and social platforms, successfully tripling impressions over an 18-month period and elevating click-through rates by 50% within a year* Orchestrated fundraising events which raised over $500K in a single day during both 2019 and 2020 through robust digital marketing strategies * Managed a $10K monthly Google Search Ad budget and a $60K annual marketing budget aimed at increasing reach and engagement through marketing campaigns, public relations, and communications that foster brand awarenessHighlighted Campaigns:* Transitioned all fundraising events to remote platforms in response to the pandemic and coordinated innovative and engaging virtual events to deliver $8M in fundraising revenue, surpassing all financial targets* Coordinated a successful virtual 5K event and leveraged partnerships with social media influencers to amplify brand messaging through a cohesive digital campaign that incorporated paid ads and strategic Instagram saturation* Collaborated with the KXAN local news station to conduct a live stream takeover of their morning show and evening broadcasts, culminating in a live raffle drawing that garnered an impressive $150K in online donationsAdditional Experience: Digital Marketing Intern at Rambler Sparkling Water developing a paid research campaign to increase brand awareness and created a strategic digital ad campaign to position the brand as a leading competitor. Conducted market research to identify target audiences, affinities, and keyword gaps for ad optimization.

Bachelor Of Arts - Ba, Public Relations

Certification, Digital Marketing

Graduate Certificate, Developing Healthy Communities

Certification, Foods, Nutrition, And Wellness Studies, General