Erika Mccarthy Email & Phone Number

Burlington, VT, US

Burlington, Vermont, United States

Burlington, Vermont Area

• I established my company, Measurement has Company, in 2010 with a focus on my expertise in paid search advertising. My thought leadership and skillset lies in my ability to blend the art and science of digital media in.
• strategic goal setting
• media planning
• Key Performance Indicators (KPI) identification
• leveraging first-party data
• web analytics analysis

Burlington, Vermont Area

• At iMarket, I developed and executed paid search strategies and programs for the HVAC industry.I was also part of their website design, optimization and lead generation solutions.Some milestones reached:
• Developed paid search account management structure, best practices, road maps and reporting for high client volume agency.
• Managed $2.5M in paid search and remarketing.
• Transitioned all clients to property account structure, correlated to a -25% in cost per… Show more At iMarket, I developed and executed paid search strategies and programs for the HVAC industry.I was also part of.
• Transitioned all clients to property account structure, correlated to a -25% in cost per lead.
• Advocated on behalf of clients to top level managers resulting in increased transparency and reporting from paid search department.

Burlington, Vermont Area

• This fine jewelry retailer brought me on to establish their digital marketing department for the organization. I managed $500K in paid search, display, paid social, remarketing and video for all of the company's.
• Decreased cost per acquisition for long standing luxury brand in high population geography by half
• Developed mobile advertising program that increase number of in-store visits by over half
• On-boarded and managed web development team

Silicon Valley, CA

• This agency is based in Silicon Valley. I managed $1.2MM in paid search, display and remarketing spend across e-commerce, web and medical services, and tech service provider services. Milestones:
• I increased the pay per click return on ad spend +15% for a well-established brand within just eight months.
• I expanded sign up volume by 25% with RLSA (Remarketing for Search Ads)
• Wordked to increase brand visibility while reducing cost per acquisition -35% with cross-platform… Show more This agency is based in Silicon Valley. I managed $1.2MM in paid search, display and remarketing spend across.
• Wordked to increase brand visibility while reducing cost per acquisition -35% with cross-platform YouTube, display, social and SEM programs. Show less

Burlington, Vermont Area

I executed digital media to grow start-up e-commerce division. I also conducted all digital media advertising activities including paid search, social, remarketing and email programs.

Colchester, VT

At MWG, I built relationships and managed digital advertising objectives for grocery and consumer packaged goods industry. Responsible for managing $350K in paid search and display for grocery retailers. I improved the user interface and conversion metrics for local and product specific SEO content pages. Employee of the Quarter:"Erika led an important.

Bs, Marketing Managment

Activities and Societies: The Kelly Group, International Marking Association, Student Marketing Forum Marketing Managment

Master’S Degree, Analytics, 40/50

Web analytics has become a quintessential skill for every digital marketer. Web analytics is used to extract insights from enormous.

Hs Diploma, Business

Activities and Societies: Student Council Key Club Dance Troup