Erika Mccarthy Email & Phone Number

Boston, MA, US

Waltham, Massachusetts, United States

Boston, MA

Plan, develop and execute integrated marketing and communications strategies to promote clinical service lines and research efforts, optimize brand, solidify reputation and inspire fundraising. Lead internal communications for 900+ faculty and staff.

Developed feature stories, media pitches and public awareness campaigns to grow patient base and visibility for services.

Developed communications strategy, led marketing function and team to increase utilization of quality improvement programs.

Led collateral program in support of 200-person sales team; produced banner ads, brochures, case studies, newsletters, landing pages, product sheets and web copy.

Initiated and managed marketing consultancy, assessing communications needs and developing appropriate communications strategies. Created branding, messaging and marketing collateral to launch new companies.

Led local and national visibility efforts, increasing attendance by 15 percent. Key player in the strategic purchase of the Computer Museum, securing the Museum's position as anchor to the up-and-coming Seaport District. Served as spokesperson for the organization and liason to civic associations.

Ma, Communications

Bs, Journalism