Erika Robinson Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Developed and led a beta testing program, that included advanced automation, primary research, client education, and targeted marketing, and scaled it from 10 to 1000 users in < 6 months.- Gathered qualitative survey data and analyzed it in Python to empathize with and define customer experience that drove the ideation and development of 10+ mobile application features and 30+ targeted campaigns.- Collaborated with our product manager to conduct focus groups and market research to iterate on our design thinking approach for our new mobile application features and to educate our company on the overall user experience.- Built a 100-Day user journey from primary and secondary research that all company departments would follow and employ to increase customer lifetime value.- Conducted formal presentations of complex information, with Adobe Creative Suite and/or PowerPoint, to company executives providing them with materials for investment decks.- Hosted and spoke on bi-weekly webinars and workshops to improve client experience and alignment with our company.- Designed mobile app screens in Adobe XD to improve on user in-app experience to increase app stickiness and customer retention. - Hired and managed our intern team that worked on projects ranging from contentmarketing, to scientific research, to operational protocols, whcih increased the company’soverall productivity and perspective into a younger talent pool.

- Coordinated the data collection of ~20,000 voice recordings for our research partner, CanarySpeech, which was used to train their vocal biomarker algorithm to detect stress and fatiguefrom speech at a 95% accuracy.- Built the reporting feature for NuCalm’s Stress and Fatigue Assessment to be tested andused by the U.S. FBI and Military.- Designed and coordinated a double-blind, randomized, controlled, pilot study incollaboration with an addiction center in California and Harvard Medical School, whichproved feasible and served as a framework for future protocols and studies.

- Trained five incoming customer support representatives and managed our customer support department so that it was well-maintained, self-sustainable, and helpful to the customer.- Built and maintained system integrations to save 30 min of work for every system sale and reduce the cost associated with manual program management.- Sold NuCalm systems at live events and over the phone to generate over $500,000 in direct sales for the company.- Organized customer databases to eliminate customer duplicates, accounting for 12% of the customer database, and unpaid customer app licenses, accounting for 30% of active usernames or $50,000 of potential subscription revenue.- Wrote educational content about NuCalm for the marketing team to drive more website traffic, grow the number of leads, and increase revenue from system sales.

Glasgow, United Kingdom

- Developed a research proposal and obtained university ethical approval to conduct novel electroencephalography (EEG) research alongside a postdoc study with the objective to help patients with brain injury improve their attention. - Recruited eight participants from the brain rehabilitation center, and 14 healthy controls from the university network.- Collected EEG and behavioural data from both healthy and brain injury participants and performed neurofeedback experiments in brain injury participants over 16 one hour sessions.- Conducted complex data analyses of the EEG activity in Matlab to objectively prove the hypothesis that brain injury patients exhibit poorer attention and greater alpha brainwave variability than healthy participants.- Disseminated this research in my Masters’ thesis to obtain a grade with distinction and contribute to the literature on brainwave activity of brain injury patients.- Analyzed data, created data visualizations, and edited the written report for my postdoc researchers’ project, to see it through to journal submission.

Glasgow, United Kingdom

- Prepared and taught university preparation lessons focusing on critical thinking, problem solving, and note taking skills, to increase university applications and attendance from high school students of lower socioeconomic standings in the greater Glasgow area.- Coached students, provided feedback, and graded assignments to help ~95% of students under my tutelage pass the course and receive extra credit for university applications. - Worked with a team of ~20 tutors and educators to continuously develop and improve course materials.

Toronto, Canada Area

- Provided one-on-one tutoring to all years of high school math, biology, chemistry, and physics - Prepared lessons and practice tests

Perth, Australia

- Looked after three young boys- Helped with housework, cooking, homework and entertainment

Toronto, Canada Area

- Led large groups of primary school children on school trips to Ottawa, Quebec City, Montreal and Niagara Falls- Adhered to timely and well organized schedule- Engaged students in spiels and discussions concerning the history and trivia of any particular attraction- Ensured teacher and customer satisfaction

Queen'S University, Kingston, Ontario

- Served students at the on campus pub. - Handled often very busy night shifts. If slower shift however, helped stock, clean and organize. - Awarded "New Server of the Year"​ and "Employee of the Month"

Queen'S University, Kingston, Ontario

- Answered phone calls, emails and customers queries concerning Queen's Campus and Community- Helped customers book rooms and rent equipment - Maintained rental rooms, common spaces and poster boards in Student Life Centre buildings

Master Of Science - Ms, Neuroscience, Distinction

Activities and Societies: Graduate Skills Award

Bachelor’S Degree, Major In Life Sciences & Minor In German Studies, Dean'S Honour List

Activities and Societies: Queen's Project on International Development - High School Outreach Coordinator, Queen's Dance Club, Vogue.

High School

Recipient of the Presidents Award, French Scholarship, and Performing Arts Scholarship