Erika Alvarez Email & Phone Number

Thousand Oaks, Ca, Us

Westlake Village, California, United States

Ojai, California, United States

Ventura, Ca

• Developed and implemented brand new marketing programs for TMA including customer reference programs, executive conferences, social media presence, and product launch strategy• Designed Toshiba’s first Customer Reference Program including branding, launching and establishing a reliable customer reference base within 3 months of launch• Built customer reference repository which provided sales with resources such as success stories, testimonials, quotes and 1:1 reference calls to help close deals and speed up their sales process• Led Toshiba’s first account-based joint marketing program; identified target accounts and developed focused initiatives to accomplish Y/Y growth goals through various high value, co-branded marketing activities tied to business development and revenue goals for each account• Executed new social media strategy for TMA enterprise and OCZ retail business including creating and managing LinkedIn, Twitter, Facebook and Instagram accounts• Provided guidance for internal employees to learn social media tactics and encouraged engagement across all platforms – successfully increased frequency of shares/likes/posts from internal members • Developed updated internal guidelines for social media presence and etiquette while representing the TMA brand• Executed Toshiba’s first Executive Advisory Board from end-to-end including developing program strategy, organizing logistics, and collaborating with sales and Toshiba executives to secure C-level customers for first annual event• Collaborate effectively with product marketing, technical marketing and PR on messaging to achieve maximum exposure and leverage towards building the Toshiba brand • Designed structure for first annual nationwide sales training program including on-site and web-based sessions to enhance sales knowledge, productivity, and ongoing skill development

Santa Clara, Ca

• Led and execute the customer reference plan and strategy to meet company sales objectives• Managed reference recruitment campaigns, catalog customers, and fulfill reference inquiries • Key point of contact for sales for success stories, infographics, video testimonials, customer speaking engagements• Led customer reference efforts to support cross-functional teams during global launch events• Created and maintained marketing and sales materials designed to increase program effectiveness; developed communication plan and strategy that are used to present the overall customer programs to target audiences

Chico, Ca

• Customer service coordinator for faculty, staff, 4000+ students and guests • Advised students about course plans for their careers• Managed contracts, and operations for the department• Created detailed training manual; developed department advertising collaterals• Created database for storing documents electronically

Bachelor Of Science (Bs), Business Administration

Bs, Business Administration, Marketing