Erika Copeland Email and Phone Number

A small e-commerce business specializing in sustainable home goods & ethical fashion. Our mission is to empower conscious consumers with stylish, ethical, eco-friendly choices, bringing awareness to the brands that champion sustainability.- Website design, launch, and ongoing platform maintenance, overseeing all operations.- Conduct top-down and bottom-up forecasting, analyzing market trends, competitive landscape, and internal metrics to project achievable revenue.- New product sourcing and vendor negotiation.- Optimize site performance for a seamless shopping experience for conscious consumers & giftable moments.- Product customization, color execution, and pattern creation.- Flawlessly execute launch of new product lines through meticulous planning, strategy, and research.- Track industry trends to continuously refine product offerings.- Implemented a cost-effective shipping strategy to boost efficiency and support sustainability.

Managed 50%+ of kids' volume, reaching $122M in FY20, a +127% YoY increase, surpassing forecast by +36%.- Led strategic planning initiatives, presenting seasonal strategies for executive approval.- Utilized data to maximize assortment productivity, ensuring strategic alignment with brand goals.- Fostered partnerships for key franchise growth and spearheaded online exclusives.- Ensured full-family launch alignment through effective collaboration and coordination.- Initiated and led Nike Direct Footwear Concepts team, proactively identifying cross-category product gaps. Established partnerships with Geo Express Lane product team to execute full-family Nike Direct footwear concepts, delivering online member-exclusives aligned with market trends.

Nike.com | Nike + Jordan

NADTC | Nike.com

- Analyzed consumer needs and market capacity to create the right omnichannel product mix.- Worked cross-functionally with Planning, Allocation, and Product Presentation teams to implement cross-channel assortments.

Expanded kids’ performance footwear category into a leading online hub for premium brands. - Conducted top-down and bottom-up forecasting, analyzing market trends, competitive landscape, and internal metrics to project achievable revenue and market share.- Developed a team of kid’s product merchants, assigning progressively higher levels of business ownership.- Spearheaded onboarding and retail math classes for new and existing merchants.- Collaborated on annual sales plans and strategic forecasts with the planning team.- Executed seasonal product plans and cross-category navigation.- New vendor sourcing and negotiation.

- Intern/contract- Project management- Assisted in all marketing department needs from ordering, placing and pricing fixtures to implementation of POS graphic systems.- Facilitated cross-departmental communication. - Manage/execute in-store graphic systems from concept to installation. - Organize and track vendor agreements, budgets and invoices.- Prepare and deliver creative briefs.- Cultivate vendor and external agency relationships.