Erika Castro Email and Phone Number
A 2010 Portland State University Alumni Graduate. Double major with a Bachelor of Arts degree in Marketing & Advertising Management. 10+ years of Marketing & Advertising experience with knowledge of the Financial Services industry.Creative, detail-oriented, hard-working, driven, and always willing to lend a helping hand within the community. It's easy for compassion and empathy to get lost within the professional world. No matter what role one has, it's important to treat others with the same respect we all require ourselves.I secretly wish I was a world traveler. I highly encourage to live & work internationally for one year and take a chance to travel alone to a different country. It will expand your mind and you'll come back with a different perspective towards life.With every new thing comes its challenges. However, without these challenges, I wouldn't be able to learn and grow not only as a professional, but also as an individual. Every day is a blessing and a brand new opportunity to start new.Specialties: Salesforce, Pardot, Exact Target, MailChimp, Lightroom, Canva, Premiere Pro, Photoshop, Illustrator, Indesign, Adobe Suite, Microsoft Word, Powerpoint, Excel, Boohma, and Photography. Social Media (Facebook, Twitter, YouTube, Pinterest, TikTok, Instagram).Marketing, Sales, OOH Advertising, Customer Service and Personal Non-business Advertising and Event Coordinator.Bilingual in Spanish and took Spanish courses to become more fluent.1 year of French during High School.Travel Locations: Mexico, Canada, Italy, and Spain.
R\West
View- Website:
- r-west.com
- Employees:
- 71
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Brand ManagerR\West Aug 2021 - PresentPortland, Oregon, United StatesExpanding and deepening our client’s brand strategies. Drive brand strategy dialogue across the agency, work closely with agency teams including interactive, public relations, creative, media, social media and critical external partners. From these strategies, I craft plans and effectively articulate those plans to gain the support and excitement of our clients. I then lead execution, work with internal team members and creative resources to deliver the highest-quality work across all mediums, managing timelines and budgets. Responsible for tracking the impact and learning’s of these activities and bring our insights back to the client’s core brand strategies. In addition, I find the balance of applying best practices of brand management and innovating new approaches where they don’t. Capture new and fresh methods of connecting with audiences, and drive creative that delivers results.Current clients include financial institutions, non-profit organizations, as well as dental office furniture and equipment manufacturers. -
Marketing AssociateJensen Investment Management Feb 2017 - Oct 2020Portland, Oregon Area- Responsible for producing and distributing marketing content.- Managed and coordinated conference events.- Produced & edited webinars, email marketing and managed any website needs along with new hire training.- Support the marketing strategy with distribution goals and requirements.- Improving the efficiency, consistency and quality around the distribution process.- Ensure all quality control processes are followed by the support team, as well as vendors.- Communicate with 3rd party vendors to ensure project outputs are accurate, on time and within scope.- Proactive communication and coordination with colleagues throughout the firm.- Manage technical aspects of key marketing systems used to generate, distribute and report on leads.- Assist with SEO vendor requests and strategy.- Execute social media program requirements.- Maintain KPI metrics reports on marketing, email and website effectiveness.- Other adhoc projects, as needed.Accomplishment(s): Successfully created collateral pieces for a brand new global product launch. Assisted marketing department during the absence of a marketing director. Founded/managed and became Chairwoman of the firm's first ever Community Outreach Committee. -
Production Manager, Studio ServicesBillups Mar 2013 - Dec 2016Portland, Oregon Area- Responsible for ensuring OOH campaigns are being produced correctly and installed within a timely manner.- Collaborate with printers, vendors, and clients to ensure smooth transition of direction and implementation of campaign.- Responsible for new hire training and development of coordinators/production specialists.Accomplishment(s): Successfully managed/launched (2) of the biggest high budgeted accounts within a 3-month period.Clients: Mexico Tourism, Costa Rica Tourism, Re/Max, McDonald's, Coach, Svedka, Nature's Own, Bolla Wine, Zaxby's, Smokey Bones, Red Hat, Riunite, DVF, Neiman Marcus, Timberland, + More! -
Traffic CoordinatorBillups Jan 2012 - Feb 2013Portland, Oregon Area -
Assistant PlannerBillups Oct 2011 - Jan 2012Portland, Oregon Area -
Administrator / Bookkeeper / HrComercial Michgo, S. De R.L. De C.V. Jan 2011 - Sep 2011Mexico- Calculate payroll of workers each week. - Keep documentation of costs and online transfers. - Create cost and payroll reports on a weekly bases. - Able to build good relations with clients and gain their trust.Accomplishment: Created the LOGO of the enterprise.
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ReceptionistActive Living Chiropractic Aug 2008 - Oct 2008Portland, Oregon AreaPatient Scheduling, Billing, Coding, Dealt with Insurance Companies, Office Duties.
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National Honor Society MemberNational Honor Society Mar 2005 - Jun 2005Chosen to become a member.Volunteered for events at school and within the community.
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Student Business LeaderFuture Business Leaders Of America 2004 - 2005Coordinated and assisted with the preparation of school events.Did a lot of volunteering and community service.Assisted with coffee cart and convenience stand at Hood River Valley High School.
Erika Castro Education Details
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Digital Marketing Strategies -
Double Major In Marketing & Advertising Management -
Hood River Valley High SchoolHs Diploma
Frequently Asked Questions about Erika Castro
What company does Erika Castro work for?
Erika Castro works for R\west
What is Erika Castro's role at the current company?
Erika Castro's current role is Brand Manager at R\West.
What schools did Erika Castro attend?
Erika Castro attended Portland State University, Portland State University, Hood River Valley High School.
Who are Erika Castro's colleagues?
Erika Castro's colleagues are Francisco Llamas, Elizabeth Morrow Mckenzie, Andrea Feltham, Maanjeet Kumar, Kris Levesque, Madison Cameron, Rodrigo Gutierrez Gutierrez.
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Erika Castro
License Esthetician, Experienced Beauty Consultant Specializing In Personalized Skincare And Makeup Solution.Union City, Nj -
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Erika Castro
Tempe, Az1srpnet.com -
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