Erika Castro

Erika Castro Email and Phone Number

Brand Manager at R\West @ R\West
portland, oregon, united states
Erika Castro's Location
Beaverton, Oregon, United States, United States
About Erika Castro

A 2010 Portland State University Alumni Graduate. Double major with a Bachelor of Arts degree in Marketing & Advertising Management. 10+ years of Marketing & Advertising experience with knowledge of the Financial Services industry.Creative, detail-oriented, hard-working, driven, and always willing to lend a helping hand within the community. It's easy for compassion and empathy to get lost within the professional world. No matter what role one has, it's important to treat others with the same respect we all require ourselves.I secretly wish I was a world traveler. I highly encourage to live & work internationally for one year and take a chance to travel alone to a different country. It will expand your mind and you'll come back with a different perspective towards life.With every new thing comes its challenges. However, without these challenges, I wouldn't be able to learn and grow not only as a professional, but also as an individual. Every day is a blessing and a brand new opportunity to start new.Specialties: Salesforce, Pardot, Exact Target, MailChimp, Lightroom, Canva, Premiere Pro, Photoshop, Illustrator, Indesign, Adobe Suite, Microsoft Word, Powerpoint, Excel, Boohma, and Photography. Social Media (Facebook, Twitter, YouTube, Pinterest, TikTok, Instagram).Marketing, Sales, OOH Advertising, Customer Service and Personal Non-business Advertising and Event Coordinator.Bilingual in Spanish and took Spanish courses to become more fluent.1 year of French during High School.Travel Locations: Mexico, Canada, Italy, and Spain.

Erika Castro's Current Company Details
R\West

R\West

View
Brand Manager at R\West
portland, oregon, united states
Website:
r-west.com
Employees:
71
Erika Castro Work Experience Details
  • R\West
    Brand Manager
    R\West Aug 2021 - Present
    Portland, Oregon, United States
    Expanding and deepening our client’s brand strategies. Drive brand strategy dialogue across the agency, work closely with agency teams including interactive, public relations, creative, media, social media and critical external partners. From these strategies, I craft plans and effectively articulate those plans to gain the support and excitement of our clients. I then lead execution, work with internal team members and creative resources to deliver the highest-quality work across all mediums, managing timelines and budgets. Responsible for tracking the impact and learning’s of these activities and bring our insights back to the client’s core brand strategies. In addition, I find the balance of applying best practices of brand management and innovating new approaches where they don’t. Capture new and fresh methods of connecting with audiences, and drive creative that delivers results.Current clients include financial institutions, non-profit organizations, as well as dental office furniture and equipment manufacturers.
  • Jensen Investment Management
    Marketing Associate
    Jensen Investment Management Feb 2017 - Oct 2020
    Portland, Oregon Area
    - Responsible for producing and distributing marketing content.- Managed and coordinated conference events.- Produced & edited webinars, email marketing and managed any website needs along with new hire training.- Support the marketing strategy with distribution goals and requirements.- Improving the efficiency, consistency and quality around the distribution process.- Ensure all quality control processes are followed by the support team, as well as vendors.- Communicate with 3rd party vendors to ensure project outputs are accurate, on time and within scope.- Proactive communication and coordination with colleagues throughout the firm.- Manage technical aspects of key marketing systems used to generate, distribute and report on leads.- Assist with SEO vendor requests and strategy.- Execute social media program requirements.- Maintain KPI metrics reports on marketing, email and website effectiveness.- Other adhoc projects, as needed.Accomplishment(s): Successfully created collateral pieces for a brand new global product launch. Assisted marketing department during the absence of a marketing director. Founded/managed and became Chairwoman of the firm's first ever Community Outreach Committee.
  • Billups
    Production Manager, Studio Services
    Billups Mar 2013 - Dec 2016
    Portland, Oregon Area
    - Responsible for ensuring OOH campaigns are being produced correctly and installed within a timely manner.- Collaborate with printers, vendors, and clients to ensure smooth transition of direction and implementation of campaign.- Responsible for new hire training and development of coordinators/production specialists.Accomplishment(s): Successfully managed/launched (2) of the biggest high budgeted accounts within a 3-month period.Clients: Mexico Tourism, Costa Rica Tourism, Re/Max, McDonald's, Coach, Svedka, Nature's Own, Bolla Wine, Zaxby's, Smokey Bones, Red Hat, Riunite, DVF, Neiman Marcus, Timberland, + More!
  • Billups
    Traffic Coordinator
    Billups Jan 2012 - Feb 2013
    Portland, Oregon Area
  • Billups
    Assistant Planner
    Billups Oct 2011 - Jan 2012
    Portland, Oregon Area
  • Comercial Michgo, S. De R.L. De C.V.
    Administrator / Bookkeeper / Hr
    Comercial Michgo, S. De R.L. De C.V. Jan 2011 - Sep 2011
    Mexico
    - Calculate payroll of workers each week. - Keep documentation of costs and online transfers. - Create cost and payroll reports on a weekly bases. - Able to build good relations with clients and gain their trust.Accomplishment: Created the LOGO of the enterprise.
  • Active Living Chiropractic
    Receptionist
    Active Living Chiropractic Aug 2008 - Oct 2008
    Portland, Oregon Area
    Patient Scheduling, Billing, Coding, Dealt with Insurance Companies, Office Duties.
  • National Honor Society
    National Honor Society Member
    National Honor Society Mar 2005 - Jun 2005
    Chosen to become a member.Volunteered for events at school and within the community.
  • Future Business Leaders Of America
    Student Business Leader
    Future Business Leaders Of America 2004 - 2005
    Coordinated and assisted with the preparation of school events.Did a lot of volunteering and community service.Assisted with coffee cart and convenience stand at Hood River Valley High School.

Erika Castro Education Details

Frequently Asked Questions about Erika Castro

What company does Erika Castro work for?

Erika Castro works for R\west

What is Erika Castro's role at the current company?

Erika Castro's current role is Brand Manager at R\West.

What schools did Erika Castro attend?

Erika Castro attended Portland State University, Portland State University, Hood River Valley High School.

Who are Erika Castro's colleagues?

Erika Castro's colleagues are Francisco Llamas, Elizabeth Morrow Mckenzie, Andrea Feltham, Maanjeet Kumar, Kris Levesque, Madison Cameron, Rodrigo Gutierrez Gutierrez.

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