Chen is a public relations professional with a proven track record of fostering public trust for businesses in complex environments and helping products stand out in highly competitive fields. Her creativity and solid business understanding have allowed her to contribute to both group-level affairs and support young businesses during their entrepreneurial phase. Chen’s practice focuses on corporate affairs, social media marketing and crisis management. She is adept at leveraging emerging communication tools to achieve business objectives beyond traditional PR strategies. She has crafted social marketing campaigns with exposure in the hundreds of millions and has replicated this capability within the team she currently leads.