Enable companies to sell insurance products.

Planning and management of the HR, financial and projects for the start-up of the new operation model;Development of new site, brand, social media and Youtube Channel.

Projects development and managementFund raising

Prospecting and administration of client investment portfolio.

Development and execution of the digital performance marketing – end-to-end launch planning process – leading new customer through a broad marketing acquisition strategy that represents ~15% of Auto NPW (revenue);Optimization of the performance campaigns (Facebook Ads, Google Adwords, Yahoo and Affiliates) beating the leads target every month and cutting lead cost by 70%;Structured unprecedented US$ 7MM national advertising campaign around digital media aligned with offline strategy, a departure from AIG’s typical product-centric focus: Generated advertisement materials and validated them with consumers, garnering above average recall and appeal, exceeding expectations in-marketBrand awareness and broker engagement increased ~35%. Quotes and sales increased 40-50%Optimized investment minimizing operational risk by identifying most cost effective states and championing a phased roll-outPartner with key stakeholder teams on pricing management and customer profitability and work closely with Marketing Analytics to determine marketing parameters and make informed segmentation, acquisition and cross-sell decisions – implementing the Lead Profiling project.

Led the AIG Segmentation and Positioning project working with Copernicus using quantitative research to define the right target segment for AIG based on the Customer Needs – translate insights into innovation for product system, communications, and action plans to achieve our Consumer objectives;Implemented the NPS Research – implementing all customer touch points research and adjustments of the action plans to leverage the customer experience;Competitive market analysis for the Broker Channel – deep analysis of the positioning and services for the final Customers and for Brokers as well as support for the design of the Channel Strategy; Agency management and marketing strategic plans, marketing budget and expense control and also development of relationship events, communication strategy B2B e B2C, Product Marketing and Database and reports management.

Work on the start-up of the AIG Consumer Lines development in Brazil working in multi-disciplinary teams and projects to develop the solutions to make the Effectively Different value proposition;Manage the Everis consultancy to define the EDWEB and BWEB business model with strategy and processes;Support Marketing in the Ibope Broker Research defining the qualitative methodology, questionnaire and value proposition;Participat in the Mandalah Design Scenarios Project and analyzing the key findings and how to implement them integrated with our CRM Project;Financial and strategic reports to the board and Regional management.

Planning sales and communication activities to the accounts managing R$ 1 million on marketing budget for online and offline channels;Define rules and goals of Brokers sales campaigns with 20% NPW annual growth; Establish the annual budget and action plans of the Affinity Channel; Affinity Customer and Broker segmentation and creation of different solutions and services;Design of operational implementation processes for new accounts, products and systems; Implement process and strategic changes using Lean Methodology; Planning and management of special projects (implementation of Brokers sales website and customer self-service tool, CRM – Customer Relationship Management, Business Intelligence and implementation of Sales Force); Training units of Liberty International (China, Spain, Portugal, Indonesia, Colombia, Venezuela and Chile) best practices and strategies for the development of Affinity Channel.

Define flows and process for the Contact Center and claims management systems; Process improvements of the actual accounts to gain productivity and operational adjustments to deal with more than 10.000 claims received per month;Selection and quality assurance of the third party services providers;Clients and Brokers management; Product definition, Quotation and Proposal elaboration;Implementation of new accounts including: marketing materials, sales campaigns, training the Call Center, service providers selection, materials production, process definition and project management;Account management with profitability analysis and reports.

Manage the channel training program

I was responsible of payroll and admission process and I engaged the interns to create a development plan to increase the productivity of the internship program and increase the lerning curve.