Erika Cocuzzo Email & Phone Number

Lead a multidisciplinary creative team, including 2 Graphic Designers, 4 contract Designers, an intern, a Marketing & Recruiting agency, and a Web Development agency. Collaborate with over 40 stakeholders across Corporate and Field Marketing teams to manage a high volume of work, handling up to 150 design requests per month through Monday.com, significantly optimizing team efficiency.Drive the enhancement and evolution of the GuidePoint Security brand by managing and updating brand guidelines, color palettes, and iconography. Creative direction and design of campaign assets, landing pages, videos, social media graphics, event signage, web pages, whitepapers, and datasheets. Lead the brand refresh initiative, ensuring consistency across all platforms.Manage the corporate website, spearheading a CMS migration from WordPress to Elementor and updating the design to reflect the brand refresh. Serve as the primary point of contact, coordinating with Corporate, IT, AppSec, and Web Development teams to ensure seamless execution.Key Responsibilities:Brand Strategy • Brand Management • Creative Direction • Art Direction • Project Management • Team Management • Cybersecurity • Stakeholder Collaboration • Campaign Design • Video + Animation • Website Management • Collateral Design • Graphic Library Management • Workload Management • Brand Refresh • Budgeting • CMS Migration • Cross-Team Collaboration • Creative Team Leadership • Training & Mentorship • Management • Leadership • Website Design + Management • Digital Design • Print Design + production • Multi-Channel Campaigns • Project Management • Design Process • External Agency and Contractor Management

Boston, Massachusetts

Led the creative design of 20+ responsive landing pages and email templates using Oracle Eloqua, driving up conversion rates by 45%. Created web pages and made updates on the corporate website in Sitefinity Web CMS.Partnered with the Strategic Events team to design 30+ event assets, including signage, emails and digital materials. Organized and maintained a comprehensive graphic and photo library, reducing asset retrieval time and streamlining project workflows.Design and production of emails, landing pages, social media graphics, PowerPoint decks, brochures, large format signage, logo creation, infographics, icons, ads, whitepapers, multi-channel campaigns, website assets and mock-ups.Key Responsibilites:Web Design • Email Creation • HTML/CSS • Email + Landing page Templates • CMS Management • Event Asset Design • Digital Asset Management • Brand Identity • Multi-channel campaigns • UI/UX Design • Social media graphics • Presentations • Graphic Library • Web CMS • B2B • Medical • Event Campaigns

Watertown, Massachusetts

Collaborated with 50+ marketers across the globe on multiple projects. Managed high volume work flow in a fast paced environment. Designed infographics, eBooks, brochures, whitepapers, social media assets, web banners, case studies, website assets, PowerPoint presentations, digital signage, large format pull up banners, trade show booths and interactive microsites using Ceros. Provided creative direction to a Production Designer, enhancing visual aesthetics in marketing materials. Created and maintained templates and collateral. Photography research, retouching and color correction. Managed internal image library and filing structure on the server.Key Responsibilities:Global collaboration • Project management • Infographics • eBooks • Brochures • Ceros interactive experiences • Whitepapers • Social media assets • Case studies • Presentations • Trade show booths • Interactive microsites • Creative Direction • Templates • Photography research + retouching • File organization

Greater Boston Area

Developed and launched 50+ digital marketing assets, including banners, ads, and landing pages. Designed and executed HTML email campaigns with Dreamweaver and IBM Watson Automation.Managed a promotional workflow pipeline processing over 200 requests monthly using Smartsheet, optimizing cross-team collaboration across Australia, UK, and Canada, which enhanced on-time project delivery by 30%. Established and refined a proofing and sign-off process, leading to a 20% reduction in project review cycles and ensuring the timely delivery of high-quality creative work.Hired, trained, managed and provided creative direction to a Junior Designer and multiple freelance designers. Managed print vendors, quotes and budget.Key Responsibilities:HTML email campaigns • Digital asset development • Workflow management • Proofing process • Creative Direction • Art Direction • Team leadership • Design Direction • Vendor management • Budget Management • B2C • Video + Animation • Collateral Design • Landing Pages • Email Marketing • Training • Freelance Management

Greater Boston Area

Lead Designer for Overseas Adventure Travel, the company’s largest and fastest growing brand, with over $500 Million in annual sales. Managed and provided Art Direction to a team of 4 Graphic Designers that contributed to over 90 direct mail pieces per month. Managed style guidelines and branding. Attended concept meetings, developed and presented design solutions from conceptual ideas through pre-press for catalogs, direct mail promotions, quarterly newsletter, and multi-channel campaigns. Key Responsibilities:Creative Direction • Design Team Management • Art Direction • Team management • Brand Management • Direct Mail • Style Guidelines • Concept development • B2C • Presentations • Pre-press • Catalogs • Newsletter production • Multi-channel campaigns • Creative problem-solving • Brand consistency • High-volume production • Creative team leadership • Project Management

Greater Boston Area

First designer for Overseas Adventure Travel brand. Lead Designer tasked with gathering files from various Design agencies and freelancers to bring in-house. Created strong brand identity, templates, style guidelines, and streamlined look across multiple channels. Worked with automated InDesign templates and Marketer’s Studio Content Management System to produce direct mail based on customer specific behavior models. Results were streamlined production, greater accuracy and saving the company money. Lead Designer for direct marketing to top traveler segments (Overseas Adventurers Club and Sir Edmund Hillary Club).Key Responsibilities:Brand Establishment • File Consolidation • Brand Identity Creation • Template Development • Style Guideline Creation • Multi-channel Design • Automated InDesign Templates • Content Management System • Direct Mail • Customer Behavior-Based Marketing • B2C • Production • Brand Standardization • Marketing Automation • High-Value Customer Targeting