Erika Dunham

Erika Dunham Email and Phone Number

Freelance Copywriter for edtech + education brands @ Words on a Mission
New York, NY, US
Erika Dunham's Location
New York, New York, United States, United States
Erika Dunham's Contact Details

Erika Dunham work email

Erika Dunham personal email

About Erika Dunham

I’m an email marketing strategist + copywriter with an unfair glorious advantage in the edtech world: I’m a former educator + district leader too.*****You’re probably here because you’re sending marketing emails for your edtech company BUT they aren’t converting well. They’re not driving the sales, the sign-ups, the upgrades, the repeat business, or the customer experience you know they should.Why aren’t they working? You don’t really know.What you do know is that the opportunities are slipping through your fingers ― potential customers, revenue, and the chance to solve real problems in schools.This is where I come in. Not only can I develop strong email marketing strategy and write copy that converts, I can also write in a voice your audience relates to, translate complex tech-speak into their words, and position your solutions in their terms. (Because, remember, I’ve got that background as a teacher and district leader too.)Email marketing done right results in less churn and MORE happy customers and revenue. >> When you work with me:🚀 You’ll get results. Here are some recent wins my clients enjoyed:* 57% open rate ― that’s 2 to 3 times higher than average* 12.7% click-through rate ― that’s 2 to 3 times higher than average* 20% higher conversions ― that’s a lot!What would it mean for your company if 2 to 3 times more people opened your emails than your competitors’ emails? If 2 to 3 times more people took action? If your email sequences drove more sales than you even thought possible?🤝 You’ll get an education insider who knows how to speak to your target audience. I draw on 14 years of experience in schools and districts in administration, instruction, and product development to create email copy your audience relates to.🕵️ You’ll get research-backed copy that converts. Most copywriters jump into writing, but I spend a lot of time upfront learning about your customers. The result? My copy always hits home.❤️ Your customers will feel the love. I've got endless respect for teachers, leaders, and students ― and this comes through in the copy I write. Why does that matter? When potential customers feel understood, they are much more likely to trust your company enough to try out your solution and stick around for the long term.With the right strategy and messaging, your edtech company can see real results from email marketing! >> WANT TO LEARN MORE? Message me here on LinkedIn or head over to wordsonamission{dot}com.

Erika Dunham's Current Company Details
Words on a Mission

Words On A Mission

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Freelance Copywriter for edtech + education brands
New York, NY, US
Employees:
1
Erika Dunham Work Experience Details
  • Words On A Mission
    Freelance Copywriter For Edtech + Education Brands
    Words On A Mission
    New York, Ny, Us
  • Words On A Mission
    Email Marketing Strategist + Copywriter
    Words On A Mission Aug 2014 - Present
    Words on a Mission helps edtech companies win hearts, minds, and happy customers ― all through email marketing. Founder Erika Dunham develops data-driven strategy and writes copy that converts for all kinds of email sequences ― including onboarding, trial-to-paid, nurture, sales, re-engagement, cold emails, and more. Words on a Mission’s services include:- Email Sequence Audit ― to diagnose what’s working and what’s not working with an existing sequence- Email Strategy Roadmap ― to develop a data-driven email marketing strategy- Email Sequence ― to plan and write a new email sequence- Voice of Customer Research ― to determine the messaging that will resonate with your target audience- Landing Page Copywriting ― to make sure the rest of your email marketing funnel converts well- Day Rate ― when you’ve got a smaller scope of work, like revising an existing email sequenceClients include Newsela, Pearson/Savvas, SMART Technologies, StartEd, JumpRope, Yup, NextWaveSTEM, and Vivos Solutions.
  • Freelance Consultant
    Education Consultant In Ela Curriculum & Instruction
    Freelance Consultant 2014 - 2018
    As a consultant, I specialized in curriculum, assessment, and instruction in K-8 English Language Arts (ELA). Projects included writing Common Core-aligned curriculum for several charter schools and networks; coaching and training teachers in instructional planning and delivery; evaluating teachers using a competency-based rubric; and training leaders in curriculum and instructional best practices.Clients included KIPP St Louis, KIPP Foundation, DC Prep, VOICE Charter School of New York, Achievement First Public Charter Schools, Newsela, and the Akilah Institute (Rwanda).
  • Achievement First
    Associate Director, English Language Arts And Social Studies Achievement
    Achievement First 2011 - 2014
    Brooklyn, Ny And New Haven, Ct
    In this role, I worked on a central instructional team across Achievement First's 14 elementary schools, setting a vision for elementary ELA and Social Studies, managing the development of Common Core-aligned curriculum, training and coaching teachers, and supporting leaders as they brought the shared instructional vision to life in their schools.It's not easy to implement centralized initiatives across many schools, even when you believe in them. Each school is a unique landscape of stakeholders, experiences, and contexts. This work underscored the importance of tying everything back to the "why" and tracking results—important lessons for a copywriter.
  • Freelance Writer
    Freelance Copywriter - Education, Nonprofits, The Arts
    Freelance Writer 2002 - 2014
    I wrote and edited copy and content including websites, articles, profiles, and blog posts. Clients included Columbia University, Chamber Music Society of Lincoln Center, and Cashel Wealth Management.
  • Nyc Department Of Education
    Senior Product Manager, Product Development Group
    Nyc Department Of Education Jan 2011 - Aug 2011
    New York, Ny
    In this role, I managed the content integration for—and eventually the entire product—iLearnNYC, a blended and online learning platform that served 120 schools in the 2011-2012 school year (and currently serves 250+ schools). As part of a small committee, I helped select the edtech products that were offered to schools through iLearnNYC. I then managed the contracts totaling $24 million with the 16 selected vendors. I don't have any top-secret info to share, but I do know the intricacies of the K-12 procurement process and the absolutely essential role of clear sales copy.
  • Nyc Department Of Education
    Product Manager, Product Development Group
    Nyc Department Of Education Jan 2010 - Dec 2010
    New York, Ny
    This was a period of immense investment in edtech at the NYC Department of Education. In this role, I managed the content and configuration workstreams for ARIS Learn, a $4.4-million learning management system that served 100,000+ employees, including all NYC DOE teachers, school leaders, and central staff.This was my first exposure to product management, and I learned how to navigate the many stakeholders involved in each product. I became a ventriloquist of sorts, translating for the IT team, the edtech vendors, and the internal stakeholders who used different jargon and valued different project outcomes. I learned to speak their "languages"—including the technical ones—and translated for them.
  • Nyc Department Of Education
    Analyst, Office Of School Leadership
    Nyc Department Of Education Aug 2008 - Dec 2009
    New York, Ny
    For the first time, I had to think much more broadly than my classroom and my school since my work now affected 1800+ public schools in New York City. In this role, I led the creation of competency-based professional development content, including eLearning courses and videos of exemplary teaching practice. And I learned what it takes to make things happen in the largest school district in the country.
  • Teach For America
    English Content Specialist
    Teach For America Aug 2006 - Jun 2008
    New York, Ny
    This was my first position leading adults. I designed and led biweekly professional development sessions for new ELA teachers.I quickly learned how to hook tired, overworked first-year teachers: give them the info they want and need--along with a dose of humor (and snacks). Also important knowledge for copywriters.
  • Nyc Department Of Education
    Literacy Coach, I.S. 143
    Nyc Department Of Education 2007 - 2008
    New York, Ny
    In this role, I coached 8th-grade ELA teachers and led content meetings. Looking back, this was a fascinating case study for a future copywriter. How do you get teachers to buy into the idea of you as a coach? First, figure out their "why."
  • Nyc Department Of Education
    English Teacher, I.S. 143/Teach For America
    Nyc Department Of Education 2004 - 2008
    New York, Ny
    Through Teach For America, I taught English Language Arts (ELA)—reading and writing—in a public middle school in Washington Heights where 94% of students were eligible for free or reduced-price lunch. This was my crash course in teaching, and I worked hard to become the teacher my students deserved. More relevant to my career as a copywriter, my students were also the ones who taught me how to sell. While standing in front of 30 glassy-eyed teenagers several times a day, I quickly realized that they would only pay attention to my lessons if I made every word count. Every word I said had to be on a mission. To cut through the drone of their days. To win them over to learning. To inspire them to see themselves as smart, powerful, and brave.

Erika Dunham Skills

Curriculum Design Nonprofits Educational Leadership Curriculum Development Staff Development Teaching Educational Technology E Learning Leadership Teacher Training Editing Instructional Design Copywriting Writing Research Grant Writing Literacy Strategic Thinking Customer Research Online Content Creation Nonprofit Organizations Lesson Planning Storytelling Interviewing Case Studies Success Stories Copy Editing Proofreading Marketing Communications Planning Cause Marketing Corporate Social Responsibility Web Content Writing Web Site Editing E Newsletter Email Marketing Online Articles Headline Writing Newsletters Web Content Creation Content Marketing Social Media Social Media Marketing K 12 Education Edtech Secondary Education

Erika Dunham Education Details

Frequently Asked Questions about Erika Dunham

What company does Erika Dunham work for?

Erika Dunham works for Words On A Mission

What is Erika Dunham's role at the current company?

Erika Dunham's current role is Freelance Copywriter for edtech + education brands.

What is Erika Dunham's email address?

Erika Dunham's email address is ed****@****ail.com

What schools did Erika Dunham attend?

Erika Dunham attended Columbia University In The City Of New York, Pace University, Eastman School Of Music, Phillips Exeter Academy.

What skills is Erika Dunham known for?

Erika Dunham has skills like Curriculum Design, Nonprofits, Educational Leadership, Curriculum Development, Staff Development, Teaching, Educational Technology, E Learning, Leadership, Teacher Training, Editing, Instructional Design.

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