Erika Fields Email & Phone Number

Boston, MA, US

Remote

Remote

Ferguson is the largest U.S. plumbing distributor with 1,400+ locations and showrooms featuring plumbing supplies, PVF, waterworks, fire and fabrication products, lighting, and appliances.As a senior social media strategist, I partner with the digital marketing team to execute paid and organic social media campaigns to create brand awareness, drive new.

SocialMedia.org is the confidential, vendor-free membership organization for people leading social media at big brands.

Consulting: - Building an organic and paid social media strategy | Acton Critter Sitters, August 2020- Launching a podcast and social media presence from scratch | November 2020Training: - Creating a social media strategy for long-term recruiting success | Massachusetts Service Alliance, May 2020

As Social Media Manager, I lead the training and development for the digital teams across all social media platforms. I work across all teams to provide quality assurance, ensuring the successful creation, implementation, and ongoing optimization of social media advertising, while also supporting the Inbound Marketing team with any organic social media SEO.

Responsible for contributing, managing and implementing the overall integrated marketing strategy, focusing on executing the College’s social media strategy, and leading the integration of digital content; integrating Babson digital channels with other marketing efforts; advising on the points of intersection for paid, owned and earned media; acting as the.

Managed all of the Center’s internal, external, online and social media communications with students, alumnae, parents and employers; provided print marketing support for all career center events.

Collaborated with the VP of Circulation and Audience Development to re-develop the company’s brand and build consumer-awareness through direct mail outreach; developed new promotional brochures, presentations, and in-house advertisements for local and national GateHouse offices; negotiated more than 80 sponsorship contracts a year between GateHouse Media’s.

Served as communications and development coordinator for the Office of External Affairs; developed and implemented social media campaigns and monthly e-newslettesr; assisted on re-branding the Business School with the creation of a branding guidebook; managed internal and external design for print and electronic marketing collateral, including email.

Master Of Science - Ms, Communications Management

Bachelor Of Arts - Ba, Communications

Activities and Societies: Campus Activities Board, The Simmons Voice, Student Government Association

Professional Certificate, Social Media Measurement For Higher Ed

Professional Certificate, Web Analytics For Higher Ed