Erika Abell Gennari Email & Phone Number

Charlottesville, Virginia, United States

-Decreased cost per enrollment by 26% ($850 in FY23 v. $628 projected FY24) by removing all low performing DM campaigns while concurrently testing new data sources and adding paid search and social media.- Improved TrustPilot rating from 2.5 to 4 stars by creating API connection to CRM, standardizing response scripts, and hiring temp to manage and report on all responses. -Launched digital strategy by engaging an agency to execute paid search and social campaigns for lead generation and worked cross functionally with the data team and sales analyst to create a digital campaign dashboard for tracking and reporting.-Led Product Marketing team of seven direct reports to drive and secure enrollments for twenty-three academic programs globally via B2B and B2C campaigns.

Charlottesville, Virginia Area

- Increased web traffic by 20% through redesign of website and improved UX.- Launched content marketing strategy resulting in an 18% increase in leads.- Saved the company over $100K in agency fees by hiring in-house Search Engine Marketing manager. - Reduced cost per lead by 30% by bringing all marketing in-house.- Improved social media engagement and sales support by hiring and training Content Marketing Manager to handle sixty-five social profiles, bi-monthly email campaigns, and design of collateral. - Supported the growth of the portfolio from twenty-one to thirty-six communities across five states within seven years. - Selected and partnered with a marketing agency to launch market research, create media plans, and build quarterly multi-media campaigns.- Planned, organized, and produced video and photo assets for each community in the portfolio for website and social media content. - Managed acquisition and rebranding of ten communities which included project management of new websites, ad placement, PR, social media, and supporting B2B and B2C collateral.

Charlottesville, Virginia Area

- Engaged with donors through social media, events, and interviews. - Composed, published, and shared weekly blog posts. - Collaborated with our team in writing and producing our annual report.

Charlottesville, Virginia Area

- Wrote press releases, updated the website, drafted e-newsletter.- Provided customer service to association members.- Supported media outreach in collaboration with nonprofit partners.

Charlottesville, Virginia Area

Spin-off of Business Bullpen focused on building tools, themes, and strategies for content creators.- Served company in both billable and business development capacity.- Assisted in networking, prospect research, proposal development and presentation as well as onboarding of new clients.- Maintained and developed relationships with existing clients and partners to grow services.

Charlottesville, Virginia Area

- Increased sales from $80,000 to over $120,000 by creating and executing a business development plan including researching and installing a CRM tool to provide structure to potential client outreach. - Wrote marketing copy for social media. Organized and co-moderated industry roundtables, booked workshops, and speaking engagements. - Wrote and presented proposals resulting in new business billings.

St. Louis, Mo

- Relationship development with large employers in order to assess and satisfy their needs for accounting and finance talent. - With the economy being what it was, I was often a safety net for my contacts (CFOs, Controllers and Accounting Managers) who felt that they as well as their teams were at risk of losing their jobs. - Identified difficult to fill and immediate need positions, and help place our candidates as quickly as possible. As an individual, I was able to bring them quality talent to help them get their work done, and in some cases, assist in finding a new position for them when they were laid off.

Monterey, Ca

As an Account Executive responsible for the areas of Pacific Grove and Pebble Beach in Monterey, I ascertained demographics, unique selling position, expectations and realistic budget for each client. I got a clear idea of a potential clients' budget and target audience in part by Identifying past and present marketing efforts through reconnaissance of web and print media.I met with clients regularly to evaluate ROI and adjust campaign accordingly, partnered with my design team to ensure that the campaign we created was consistent with the clients' brand image and produced results.The relationships I built spanned 75 clients and 50 prospects resulting in increased size, frequency and number of campaigns for the newspaper.

Monterey, Ca

Assisted Sales Executive by managing daily ordering and fulfillment of 25+ commoditiesMaintained working relationships with 10 growers and 12 buyers for the client, Wal-MartResolved issues with shipping, receiving and quality control and locations nationwide

Greater St. Louis Area

Collaborated with creative and technology teams to write bids for prospective clientsExecuted "20/20 Program" for Non Profit organizations, evaluating marketing collateral, branding and budget

Greater St. Louis Area

Pursued new business, met with potential clients, lead tours and coordinated with caterers on a daily basisResearched area tourism, wedding and business event trends to define City Museum's strengths and begin brandingStrategically planned and executed marketing campaign including print ads, trade show booths and association eventsOversaw personnel for cleaning, staffing, entertainment, catering, technical support and securityDeveloped special events drawing national attention including the 2005 MLB World Series Kickoff party