Erika Heald Email & Phone Number

Sacramento, Ca, Us

As founder of this B2B marketing consulting firm, I consult on content marketing strategy and effective use of social media marketing for enterprise technology start-ups, specialty food companies, nonprofit membership associations, and other content-first organizations. I'm a freelance writer and webinar presenter on content marketing, content strategy, content governance, AI, employee digital experience, and customer experience topics. I've presented to audiences spanning from intimate employee offsite groups of 20 to packed industry conference sessions of 500+, in a range of in-person and virtual settings. CMWorld:- How to Build an Executive Thought Leadership Platform That Plays to Your Leadership Team’s Strengths- How to Conduct a Social Media Audit That Helps Your Community Thrive- Content Marketing for Marketing Agencies: Make Your Services Sing- Community Rx: Proper Care and Feeding- Why You Need Social Media Guidelines to Unlock Employee Brand AdvocacyMarketingProfs:- 5 Steps For Creating a Truly Useful Content Style Guide That Makes Your Brand Shine- AI: The Ultimate Wingman For Your Brand Voice- The Unexpected Opportunity of the Blind Case Study - B2B Customer Case Study Programs that Put the Customer’s Voice at the CenterI regularly lead brand voice definition and documentation presentations and hands-on workshops and consult on executive thought leadership strategy. I frequently work on large-scale website content rebranding initiatives, revising copy to reflect the updated brand voice.I moderate the weekly #ContentChat LinkedIn live video chat for content marketing professionals, Mondays at noon Pacific/ 3 p.m. Eastern. Clients have included Salesforce, Slack, Sierra Club, Twitter, Norwest Venture Partners, Blanchard, Integrate, Topia, Productiv, People.ai, AIHA, Industry Dive, Jupiter, Frameable, Narvar, CMSwire, Sapphire Ventures, RGP, Ripple, Meltwater, Highwire PR, Newscred, Orbital Insights, Gradient Ventures, and Spin Sucks.

Sacramento, Ca, Us

Founding blogger of Erika's Gluten-free Kitchen. The blog focuses on gluten-free, low-FODMAP diet-friendly recipes and gluten-free and low FODMAP product and cookbook reviews. www.erikasglutenfreekitchen.com

I work with marketing professionals on their career goals, with an emphasis on mid-career and senior-level women. Through hands-on coaching and working sessions, I help them create more compelling social media profiles, define their personal branding, and optimize their LinkedIn usage. I assist clients with optimizing their resumes, cover letters, and elevator pitches. Additionally, I identify professional development and thought leadership opportunities to help clients reach their career goals.

San Francisco, Ca, Us

As a member of the agency's management team oversaw the development of multimedia content and social media marketing strategies that improved client brand visibility and business communication effectiveness. Provided consultation and strategy to help companies create and disseminate compelling, timely and powerful stories and messages via a variety of vehicles including press releases, contributed articles, videos, infographics, SlideShares, social media, customer case studies and website content. Grew the agency's content studio by expanding client base to include content-only clients and projects.

Miami, Florida, Us

In newly created position, built and managed a 5-person team responsible for global strategy and execution of content marketing and social media marketing for enterprise software platform. Defined and implemented content marketing strategy, including formalizing content reuse, content repurposing, and content distribution. Documented corporate voice and tone through the creation of an editorial content style guide, and ensured all content was on-brand. Created and executed against blog and social media channel plans. Optimized content across distribution channels including online, social media, email, video, print and in-person. Sourced and implemented content localization platform.

Clients included The Northern California Human Resources Association, Anaplan, Redbooth, SmartRecruiters, DNN, San Francisco Station, and Charles Schwab.

Toronto, Ontario, Ca

Created and executed against B-to-B content marketing strategy and managed public relations for corporate rewards and social employee recognition SaaS start-up. Managed team of 3 responsible for creating marketing content and corporate communications across all public facing channels. Ensured all content reflected Achievers brand, and optimized content for distribution channels including online, social media, email, video, print and in-person. Developed new company positioning, messaging for a major product launch, and rewrote and reorganized the corporate website. Created message consistency through development of an editorial style guide. Built a high performance content team that additionally took on components of the PR role when that position was eliminated. Partnered with product marketing to develop target personas. Acted as Editor-in-Chief of the relaunched Employee Success B2B employee engagement blog; this including moving it to the more user-friendly WordPress platform and creating a blog image library to increase shareability of the posts. Formalized and standardized numerous content marketing processes including how to design content to maximize opportunities for derivative content and creative repurposing of previously underutilized content assets such as speaking engagement presentations. Launched a SlideShare channel that became our primary social lead source and was a SlideShare case study only 5 months post-launch.

Westlake, Texas, Us

B-to-B and B-to-B-to-C client communications with a digital focus. Quickly and clearly communicated to clients on corporate issues, error notifications, regulatory requirements, etc., in a manner that defused potentially volatile situations and retained client goodwill. Recruited, mentored and managed a highly effective, geographically dispersed team. Relationship and day-to-day management of creative agencies focused on marketing communications and editorial content projects. Effectively managed increasing team workload and decreased budget by finding process efficiencies and opportunities to collaborate with other organizational groups.

Westlake, Texas, Us

Promoted from Senior Manager in recognition of success in leadership of B-to-B digital marketing strategy, including proprietary competitive research conducted by external market research firm, creation of digital road map, and ongoing monitoring and sharing of digital marketing best practices. Mentored team on social media, content, and email best practices. Relationship and day-to-day management of creative agencies focused on marketing communications and editorial content projects. Created dashboard for measuring effectiveness of email marketing and increased both open and clickthrough rates in email channel by 25% on newsletters and 50% for standalone emails. Proposed and implemented internal publishing workflow management tool, greatly increasing client marketing team efficiency and partner productivity, and significantly reducing publishing errors.

Westlake, Texas, Us

Managed all internal communications for fastest-growing division of a large Bay Area financial services firm. Responsibilities included promotion and evaluation of annual regional Town Hall meetings and other executive dialogue events, creation of executive employee written and email communications, scripting of executive presentations, and content creation and curation for intranet site. Managed division employee recognition programs.

Defined B-to-C marketing strategy and executed against social media deliverables for online gaming podcast network including SEO, audience engagement and marketing effectiveness measurement. Engaged with and nurtured the community of highly engaged podcast listeners, and expanded MMO gamer awareness of the podcasts that are part of the Network. Identified marketing benchmarks and set audience acquisition goals, then monitored effectiveness of marketing campaigns and social media channels in reaching those goals. As one of two hosts for the TORreporter podcast, focused on sharing News, opinion and tips related to the Bioware MMORPG Star Wars: the Old Republic, sourced content and wrote show notes/outline and recruited special guests to be interviewed live on the podcast.

Freelance writer focused on art, film, literary, culinary and indie rock music events happening in San Francisco.

Atlanta, Georgia, Us

Reporting to Chief Marketing Officer, was responsible for all B-to-B and B-to-C marketing activities of growing division of a Fortune 100 health care company. Managed 7-person in-house design and writing team with $4 million budget. Key responsibilities included public relations, sales support, creating and distributing client education and enrollment materials, and product launch marketing communications support. Led team to develop new sales value story and branded templates. Owned the branding strategy and implementation.

Westlake, Texas, Us

Responsible for B-to-B marketing communications for retirement plan administrator group's technology product launches, including a partner lead acquisition online tool and an employee financial education program and online toolkit. Working with one direct report, was responsible for all facets of B-to-B and B-to-C marketing communications for the launch of the expanded Schwab Personal Choice Retirement Account (PCRA) brokerage product and channel. Acted as project manager on print and electronic communication projects. Wrote, edited and designed a variety of content and communication vehicles including brochures, flyers, statement stuffers, emails, and online presentations. Day-to-day management of marketing communications and design agencies, and education materials print-on-demand firm.

San Francisco, Ca, Us

Responsible for all B-to-C membership marketing and communication duties for regional non-profit membership association. Created and implemented marketing programs, content, and communications that helped association grow membership by 60%+. Expanded revenue base through creation of new editorial products and launching an online community, which transformed department into a profit center, adding two full-time staff members. Wrote, edited and designed member and prospect content and communications including press releases, direct mail, and monthly newsletter. Launched association's first website presence and online community, and acted as community manager to drive engagement on the website. Managed public relations including building relationships with business and career-focused journalists, and building a speakers' bureau of members willing to speak to the press on hot HR topics. Created and documented successful marketing processes.