Erika Heald Marketing Consulting

Erika Heald Marketing Consulting is a Sacrameto-based marketing consultancy. We help organizations define and document content processes to drive lead generation and customer loyalty by leveraging compelling, shareable, targeted content. Consulting services include: * Content marketing strategy and execution * Executive thought leadership strategy, coaching, and ghostwriting * Social media strategy and execution * Editorial calendar definition, topic research, and workflow management * Identifying how to improve workflows and other content operations, including how and when to implement AI * Creation of blogs, podcasts, white papers, presentations, and videos * Bylined long-form and short-form content authoring on content marketing and B2B marketing topics * Marketing conference, webinar, and industry/brand event speaking engagements * Training in-house and agency teams on content marketing, AI, and social media best practices Founder Erika Heald has applied her 20+ years of content marketing and community-building experience in B-to-B and B-to-C environments, for organizations that have ranged from SaaS start-ups, small to medium sized businesses (SMB), non profit membership associations, and Fortune 500 companies.