Erika Wright Email & Phone Number

Greater Seattle Area

Greater Seattle Area

Greater Seattle Area

Greater Seattle Area

• Oversaw a team of digital advertising Marketing and Campaign Managers
• As an internal agency for Amazon businesses, my team provided end-to-end digital advertising support across Amazon Devices, Prime, Studios, Instant Video, Softlines, and many more

Greater Seattle Area

• Managed a team responsible for developing digital strategy for Amazon Devices (Fire Tablet, Kindle E-ink, FireTV, Fire Stick, Fire Phone, Echo), Amazon Studios and Prime Instant Video
• Personally managed 50% of Amazon's entire display advertising budget in 2014
• Lead digital execution, reporting, and optimization
• Responsible for providing in-depth analysis of performance and quarterly strategic recommendations to C-level team members
• Provide consultative support to international Kindle/Fire Tablet teams around digital strategy, measurement, execution, reporting and optimization
• Product Launches: Kindle Paperwhite, Kindle Fire HD, Kindle Fire HDX, FireTV, Fire Phone, Fire Stick

Greater Seattle Area

• Managed eCommerce data feeds for a book of retail 500 clients.
• Responsible for maximizing sales via online Marketplaces and Comparison Shopping Engines including Amazon, eBay, Google Product Search, Google Product Listing Ads, Pricegrabber, Shopzilla, Nextag and Shopping.com, just.
• Provided strategic guidance including on-site quarterly business reviews, optimization tactics, competitive landscape education and new opportunity recommendations.
• Responsible for growing business, up-selling, and fostering a trusting and consultative partnership.
• Heavy use of excel and regex to analyze data and improve performance.

• Created, managed and optimized display campaigns for book of Premium direct and agency clients.
• Executed media planning and media buying with an extensive variety of publishers.
• Managed budgets up to 500K per month per client while optimizing toward client goals.
• Responsible for fostering a trusting and consultative partnership with clients while at the same time growing business and up-selling.
• Provided management support and training for the entire Account Management team as well as AdReady partners.
• Wrote and presented training and sales materials to groups both internally and externally.

• Established and maintained relationships with 150-200 local companies to assist with their recruiting efforts.
• Cold-called 50+ contacts per day to discuss hiring programs and services.
• Responsible for screening and interviewing candidates, recommending hires and making direct hires for a portfolio of companies.
• Helped candidates through the application process and acted as a resource for company information, interview tips and general guidance.
• Acted as a managing liaison between hiring managers and placed candidates to ensure a smooth hire transition.
• Acted to diffuse conflict or problems on the job if and when they arose.

Bachelor'S Degree

B.A, Communications, Political Science, 3.8 Gpa

Activities and Societies: Golden Key Honor Society