Erika Kolossowski Email & Phone Number

New York, NY, US

New York, NY, US

Doral, Florida, US

• Development of Media plans, Media Analysis and control of KPI’s and POV’s
• Support development of National, Regional and local multimedia campaigns.
• Responsibility of Planning and Buying National and Local broadcasting TV campaigns.
• Support development of Direct Response formats.
• Seek of new media, control and post buy reporting.
• Own campaigns’ status supervision and control.

London, England, GB

• Correct management of tactical briefing.
• Elaboration of the tactical plan according to objectives.
• Implementation of group guidelines for the tactical planning.
• Communication with all areas to guarantee the correct execution of the campaigns.
• Own campaigns’ status supervision and control.
• Compliance with established procedures and timings and the billing process.

London, London, GB

• Analysis of business needs in order to manage team tasks.
• Distribute and allocate resources for each client, in a balanced way according to work level.
• Guarantee compliance with negotiation guidelines and conditions so it meets client’s objectives.
• Maintain communication with client teams to asses feedback on the quality of service.
• Keep team informed of relevant guidelines for processes implementation.
• Establish processes to provide a standardized level of service to clients.

• In charge of Latin America Region Media Planning processes related to Visa, Samsonite and O-I accounts.
• Planned, coordinated and executed all the Above and Below the line media activities, delivering assistance and support in all projects and/or Media and promotional campaigns.

• Responsible for status meetings, conference calls, e-mailing and all type of direct communication related with assigned projects for Nokia and Nokia Siemens accounts.

New York, NY, US

• Responsible for the coordination and execution of licensing contracts, marketing and strategic initiatives, promotional events and projects oriented to building property awareness and drive licensing sales.
• Development of marketing and business plans to launch properties.
• Primary liaison for the Latin America region for the execution of licensing activity and information dissemination.
• Coordination and execution of licensing contracts to expedite processes, responsible for tracking status of each deal memo and contract.
• Coordination of special events and workshops with local agents. Development and implementation of special projects to reduce costs by effectively using resources.

• Responsible for the development of merchandising for the properties that comprise the Hard Lines category (paper goods, food & beverage, toys, pet products, publishing, gifts & novelties, etc.)
• Coordination and execution of licensing contracts, marketing and strategic initiatives, promotional events and projects oriented to build property awareness and drive licensing sales.
• Development of sales, product development and marketing plans in conjunction with licensees.
• Local and regional contracts negotiation (Minimum guarantees and royalties fees).
• POS Analysis, contract renewals, licensing presentations for new and actual clients and cross promotion coordination.
• Management of licensee’s relationships with licensors.

El Segundo, California, US

• In charge of Girls Inc. division, composed a variety of brands, including Little Mommy, Polly Pocket, Miracle Baby, Disney Princess, Strawberry Shortcake, Tamagotchi, Winx, among others.
• Responsible for objectives and strategy definition, as well as the tactical implementation of the marketing plan.
• Pricing, quota and margin settings.
• Media plan assembly for above and below the line executions.
• Elaboration of promotional plans and trade marketing support.

El Segundo, California, US

• Responsible for the coordination and development of new products of Mattel’s brands.
• Management of contracts and follow up of each deal memo.
• Sales reports and payment compliance.
• Art approval and product development.
• Marketing activities, with special focus on events, media publishing, newsletters and any other public relations activity for the department.
• Management of licensee’s relationships with Mattel’s headquarters.

Aventura, Florida, US

• Responsible for the strategic and tactical online media plans of Latinmedios and Grey Chile
• accounts.
• Day to day negotiating, scheduling and buying appropriate media, identifying target audience and ensure media reaches.

CO

• Identify and contact new clients to be part of the I-Network net.
• Schedule meetings to present credentials and business plan in order to offer our services.
• Exclusive account executive for Business News Americas, developing ad sales business plan in conjunction with BNA team.
• As part of the expansion plan of the company, actively participated in the opening of Brazil office directly involved on the all areas;
• Responsible for the legal opening of the company, working directly with lawyers and Accounting company (Licensing, Insurance, etc.)
• Human resources, interviewing and hiring the local team.

Santiago, Región Metropolitana, CL

• Identify and contact new clients, presenting credentials and generate new sales.

• Responsible for identifying and contacting new clients, presenting credentials and generating new sales.
• Provide client support to carry out marketing and online adverting programs.

Digital Marketing Certification, Digital Communication And Media/Multimedia

Bachelor'S Degree, Business Administration

Advertising And Communications, Marketing, Marketing