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(Covario merger)

(iProspect merger)

Direct all activities within the Interactive Marketing department of a full-service advertising agency dedicated to serving the secondary education industry, while serving on the agency’s Executive Team. Responsibilities include but are not limited to: Supporting the growth and development of the Interactive department; Stewarding, coordinating and overseeing all reporting, analytics and optimization strategies for Search Engine Marketing, Search Engine Optimization, Display Advertising, Affiliate Network Management, E-mail Marketing, Website conceptualization and strategy; and Social Marketing; Handle all stages of employee retention and recruitment for interactive department personnel; Communicate with other members of the Executive Team on Interactive results and activities while creating holistic marketing strategies; Provide subordinates with clear direction and duties while ensuring all tasks are completed correctly and on time; Develop professional skills of department employees; Create standardized operational processes and procedures; Investigate tools and technologies to improve workflow and client offerings; Keep abreast of all Interactive Marketing news; Ensure all Interactive media follows strict education-industry compliance guidelines.

Manage direct relationships with search engine vendors and partners for GroupM Search North America offices including but not limited to Google, Yahoo!, MSN, Ask.com, AOL; provide high-level paid search strategy to client teams; ensure 150+ account level employees receive appropriate paid search, engine, and tracking training; develop the paid search process and related training materials; help client teams trouble shoot account issues and provide problem solving solutions; be the GroupM Search paid search thought leader by providing insights, writing POV documents and regular blog articles for SearchFuel.com; speak at industry events such as AdTech; keep abreast of search industry news and information; communicate applicable search industry information to employees of different levels within GroupM Search.GroupM Search is the search marketing specialist division of GroupM, the media buying and planning arm of WPP responsible for more than 1/3 of the world’s media buying. GroupM Search provides industry-leading search marketing strategies, technology development, research, staffing and training to GroupM communications planning agencies, including: Maxus, MediaCom, MEC and MindShare, as well as the direct-to-client search marketing agencies Outrider, Catalyst Online and Quisma. More than 700 search marketing strategists comprise GroupM Search’s global network spanning 40 countries. In 2008, GroupM Search was named the 2008 Search Marketing Agency of the Year by OMMA Magazine and MediaPost.

Daily management of Fortune 500 paid and organic search accounts; provide search strategy, create accounts, pull and combine search reporting, analyze data and present results, findings and optimization recommendations to clients; implement search optimizations and create strategy to improve and grow client business; be a mentor and trainer to the account position working under the Sr. Account Manager position

Daily management of moderate spend client paid and organic search accounts; create accounts, pull and combine search reporting, analyze data and present all results, findings and optimization recommendations to clients; implement search optimizations; be a mentor and trainer to subordinates working under the Account Manager position.

Recommend and implement online marketing strategies, perform industry research and competitive analysis, write print and website copy, perform Search Engine Optimization tactics, create and manage pay-per-click advertising, create and manage e-mail newsletters and announcements, research and purchase online advertising placements, manage website updates, develop proposals, estimates, and project scopes, create online and print ad concepts, integrate online and traditional marketing efforts.