Erika Ortiz Email and Phone Number

Lead Product Strategy for Enterprise Collaboration and Creative Tools: Drive the development of collaboration features and creative tools within Adobe Express, enabling enterprise teams to work seamlessly and enhance content creation workflows.Enhance Content Management Capabilities for Enterprise Users: Optimize content management features to streamline digital asset organization, sharing, and collaboration across enterprise teams, supporting large-scale creative projects and efficient workflows.Data-Driven Development for Enterprise Content and Creative Solutions: Utilize data insights to prioritize features that empower enterprise clients in managing and creating content, aligning product enhancements with user needs and Adobe’s strategic goals.

Defined product roadmap for B2B & B2C critical feature that incorporated emerging technology like generative AI, aligning with product management teams, and pricing strategy initiatives, resulted in approved strategy Led 3 live tests with 200+ participants to evaluate and resolve GA release blockers, synthesizing data-driven insights for enhanced product experiences, bolstering leadership confidence in product release decisionDirected competitive research in the DAM landscape, gathering data, synthesizing interviews and industry trends to work with cross-functional teams and refine mobile and desktop UX for feature

Launched go-to-market strategy for new customer base, leveraging market research and pilot program to secure executive buy-in, resulting in an approved budget of $200,000 and 3x reduction in churn ratePioneered data-driven product culture by proposing 8 key performance indicators, building 6 data dashboards, standardizing A/B testing of 4 new features and using data analysis to adjust product strategyLed agile process with cross-functional team of 6 engineers, 2 UX/UI designers and 3 data analysts from JPMorgan to develop an algorithm predicting late payment behavior, resulting in a 1% reduction in portfolio riskPrioritized product roadmap and implemented 4 financial products through scrum framework, leading 3 engineers and QA testers, resulted in 5x lower change failure rate, and 80% first case resolution

Created segmented product marketing strategy by conducting 20 interviews defining unique value proposition for 4 key personas, leading to enhanced product positioning and 50% increased product adoptionOwned end-to-end product strategy, roadmap, and product launch for 4 innovative products, resulting in improved product-market fit, $2M in revenue, and 3x increase in cross-selling

Gathered data to identify customer payment behavior, implemented A/B testing of choice architecture for 4 messaging campaigns, resulting in improved product planning and a 15% reduction of late paymentsFacilitated 4 focus groups to identify customer needs for onboarding solution, and prototyped chatbot-enabled approach resulted in low-budget sustainable solution for 4 years, supporting issuance of $5M across 3900 loans

Defined and tracked 3 key metrics and 4 key results, building 3 minimum viable products and testing with first 100 customers, resulted in identifying needs and developing lending business model with 99% repayment rateGathered requirements and vetted 6 SaaS platforms, resulted in enhanced business process for $1M portfolio