Facilitate, edit, and publish interviews with global design creatives such as architects, interior designers, artisans, and more, for publication on Design Storytellers.

Covering Miami-centric architecture, design, and hospitality news.

Writing website content that supports news, openings, and partnerships related to hospitality, design, and sustainability

Helping hospitality brands and creatives of the built environment realize ROI on design and sustainability through key strategies such as:Brand DevelopmentStorytellingPublic RelationsConceptual Interior Design Support

Create clear and compelling digital content to appeal to luxury consumers and travel connoisseursManage and audit digital entities (web, in room, e-mail, e-commerce) and partners such as Baha Mar Resort, Nassau Paradise Island Promotion Board, Bahamas.com, and moreCollaborate with broader digital team and external digital agency support to analyze, adjust, and improve digital campaigns and achieve/surpass target ROAsAudit and maintenance of Digital Asset Management (DAM) platform to ensure all images and video used across the property are on brand and approvedProject manage the rollout of new initiatives across all digital touch points, internal and externalSupport communications, public relations, and brand to align messages into digital entities

Lead brand activities across the corporate marketing organization including brand development and governance, public relations, and social media strategy.Assisted in launch of internal comms platform for ethics and reporting.Support and assist SMEs across the organization in securing industry and mainstream press coverage.Created design request intake form to streamline creative requests from cross-functional departments.Uplifted social messaging, visual assets, engagement, and follower growth for corporate accounts through organic activity and employee advocacy.Built, launched, and maintained central repository with all current brand assets and guides to enable maximum adherence to brand standards.

Strategize and execute corporate and product PR strategies, including press releases, thought leadership, event coverage, employer PR, and product-led GTM messaging.Work centrally between Product, Marketing, Human Resources, and more to enhance and protect our brands, and bring relevant brand stories to life through cross-functional story mining.Lead internal design team, along with external PR, visual, and brand agencies towards large scale brand project.Partner with facilities team and external design agencies to design and execute branding elements in interior design projects across global company offices such as Boston, Mysore, and Bangalore. Serve on Sustainability CommitteeNovember 2021 - Team Player Award RecipientJune 2022 - Wall of Fame for Brand Launch

Created and served on Digital Accessibility CommitteeFacilitated press and event partnership with Earth Day Initiative 2021, with a brand booth streaming our award-winning, "Simple Tips for Green Living" interactive moduleStrategize and implement internal communications structure and procedures to maximize efficiency and consistency of brand message Build and maintain partnerships with industry leaders, press, and key clients Collaborate and liaise with creative team to create sales enablement materials and resources. Strategize SaaS product marketing and positioning with Director of Customer Success and VP of SalesCreate and implement sales and marketing alignment strategy

Lead Communications department with focus on digital marketing, public relations, and brand development Assist General Manager and Head of Engineering in actioning SD2030 sustainability goals for Swire Hotels through water recycling, plastic/disposable item elimination, LEED certification application and messaging, and donations of gently used items.Manage team comprised of internal coordinator, external paid search agency, multiple external public relations agencies, freelance graphic designer, social media agency and photography professionalsCollaborate with corporate brand marketing team in Hong Kong to maintain consistent and aligned presenceOversee SaaS + CRM systems such as SEVENROOMS and POS systems such as OpenTable, along with CMS programs such as Sitecore and SquarespaceReview and advise SEM strategy for global marketsExecute Familiarization (FAM) Trips with visitors bureau and PR agenciesUpdate and refresh music programming throughout property to ensure that playlists pair with the distinct brand and message of each area of the hotel

Communications Manager for Swire Hotels first US property, EAST, Miami. Oversee and manage social media accounts for EAST, Miami and Quinto la Huella, the hotel's signature restaurant. Manage digital campaigns via Google Adwords and e-mail marketing. Manage and execute website content and system updates.Liaise with global and local PR agencies to ensure brand message and events are circulated with local, national, and international media.Secure press inclusions on a local, national, and global level.Create compelling marketing campaigns with clear ROI. Host media groups and provide property tours, hosted stays, and dining experiences.Work cohesively with other departments within the hotel as well as the marketing team of Brickell City Centre to increase brand awareness for Swire Hotels within the US market. Launched corporate philanthropic program for EAST, Miami in partnership with Red Nose Day USA

Digital marketing, content development and social media for the Miami Beach region (Delano South Beach, Mondrian South Beach, and Shore Club)Event planning and photoshoot supervisionCMS maintenance & frequent use of Rubies & Rails platform Photography for property happenings, including food, social areas, events, and moreManage and upload specials and property information with the Greater Miami Convention & Visitor's Bureau (GMVCB)Plan and execute digital campaigns and social media advertisingWork with hotel entities such as F&B and Spa teams to plan events, promote products and engage local and tourist demographicsFind and interview notable community "creators" to publish and share on our culture site, Back of HouseMaintain events calendar for properties to ensure happenings are live for promotionAttend, promote, and share large scale property/citywide events such as Miami Music Week, Art Basel, LE Miami, South Beach Food & Wine Festival, and more

Internet marketing focusing on copywriting to hit target keywords for a variety of clients, link building and natural search results, search engine optimization tactics. Experience with content management systems, SaaS project management software, blogging platforms, and Internet tools to track & optimize efforts.

I am the current Fort Lauderdale Shoe examiner, meaning my articles are about shoes and special stores and brands associated with the Broward/Dade area.I also cover Fort Lauderdale and Miami Restaurants, reviewing everything from food to service to parking.

Research and write about current topics for the magazine's blog; including on-site -Contributing articles for print editions of the magazine -Work independently and timely to produce many quality submissions

Research and write about current topics for the magazine's blog; including on-site -Contributing articles for print editions of the magazine -Work independently and timely to produce many quality submissions

Telecommunications sales for T1 connections to business customers Lead gen via cold calling and sales outreachB2B sales for small, medium, large, and franchise businesses.