Erika Rohrer Email & Phone Number

Orlando, Florida, Us

I am responsible for proactively developing an expansive event calendar to drive traffic, engagement, and opportunities. Events include a mix of tradeshows, prospecting events, webinars, roundtables, and virtual summits. I am also responsible for tracking and analyzing performance metrics and adjusting marketing activities based on the data. Internally, I work closely with Prolifics’ Offering Owners, Account Executives and Customer Success Leaders to align marketing efforts to overall revenue goals. I also maintain relationships with our Business Partners to create joint marketing opportunities and ensure we follow partner funding guidelines.

Orlando, Florida, Us

-Strategically planned and managed customer and lead-generating events throughout North America, focusing on company growth, new logo opportunities, and customer portfolio expansion. Events included trade shows, summits, digital webinars, and client entertainment-Oversaw $400k/year of co-marketing funds from various business partners, allocating budget toward qualifying digital campaigns and events that generated ROI-Managed marketing team in production of promotional asset creation for digital and print campaigns that surrounded in-person and virtual events to generate intent-based leads-Worked directly with third-party vendors to strategically select sponsorships, negotiate contracts, deliver digital assets, coordinate logistics, and acted as POC for any event needs-Experience with Hubspot, Wordpress, Mentimeter, Microsoft Teams, and Salesforce

Mumbai, Mh, In

-Philanthropic corporate giving and trade organizations: -Managed regional budgets and sponsorship benefits -Oversaw trade show logistics and marketing for 20+ annual events -Managed vendor relationships -Coordinated trade show logistics, internal planning sessions, streamline marketing and brand awareness strategies-Business development support: -Created content and design for a variety of support pieces used by business development and operations, including print brochures, trade show posters, mail post cards, website, press releases and social media platforms -Supported the creation and brand management of proposals and presentations used by business development team to prospects and current clients-Brand refresh: -Oversaw brand refresh by redesigning all branded items including business cards, letterhead, stationary, proposals, presentations, print and digital collateral and marketing giveaways-Project management: -Responsible for overseeing a variety of both internal- and external-facing projects including wall art for our new corporate building, a grand opening event, vendor management, client campaigns, trade show events, marketing campaigns and staff training

Arlington, Virginia, Us

Signature Chefs Auction is the second largest fundraiser for March of Dimes in the Louisville Market, raising over $300,00 annually. As a Development Manger, I oversaw all aspects of this gala including:-Development: Increased overall market revenue by implementing core tactics for fundraising events, resulting in aggressive and sustainable year over year growth-Donor Identification: Identified, qualified/researched, cultivated, solicited and steward donors to serve on leadership committees and help grow fundraiser revenue through sponsorships and personal gifts-Sales and Sponsorships: Developed and presented sales presentations in order to educate and sell mission engagement opportunities to prospects or constituents. Researched prospects’ needs, concerns and objectives in order to create effective sponsorship proposals. Ensured all sponsorship benefits were executed-Stewardship Events: Planned and implemented effective cultivation and recognition events in association with executive volunteers and Board members to enhance the connection and involvement of prospects and donors with March of Dimes-Marketing: Partnered with local In-Kind donors to effectively market the event through traditional and digital platforms including print ads, radio PSA's, banner ads, event program, event invitation and save the date, website updates, social media, community promotions and mission/content copy for external publications-Event Logistics: Oversaw and budgeted for all event details leading up the Signature Chefs including registration, venue negotiations, liquor selection and chef coordination, decorations, AV/audio, press, auction set-up and revenue collection post-event

Arlington, Virginia, Us

Promoted

Louisville, Ky, Us

-Collaborated with media team and strategists to develop comprehensive media plans, with focus on generating leads and building brand awareness through various advertising platforms. Clients: Lennox International, Allied Air Enterprises, and March of Dimes-Acted as media liaison, overseeing national digital and print advertising from concept development and creative production to trafficking ads to trade publications, third-party vendors and Google Adwords; total spend of $500K in 2015-Reported on status and performance of media campaigns and websites by offering measurable results tied to analytics and conversions-Organized client data, and assisted in the development and launch of a client’s first Android/Apple app-Coordinated the development of digital and traditional strategies and tactics in support of clients’ business marketing objectives and lead generation across all marketing platforms

Louisville, Ky, Us

-Assisted in the coordination and execution of various marketing projects requested by client. Clients: Lennox International and Allied Air Enterprises-Interacted with various agency departments, including creative, digital, photography and media, to ensure projects meet deadline, budget and client expectations-Assisted in the redesign, implementation and maintenance of client websites

-1 of 2 full time employees; provided assistance to the Facility Director in the day-to-day tasks including account management, liquor inventory, client tours/ appointments and marketing materials-Sold the venue to clients for their future event site. Built and maintained relationships with each client by planning their event and keeping in close contact with them until the account was closed-Worked on 5-10 different accounts per week by creating customized invoices, floor plans, budget proposals and bar packages specific to each event-Hired and trained staff to oversee and facilitate the events-Ran the building alone for a period of 12 weeks while the Facility Director was on maternity leave

Louisville, Kentucky, Us

-Assisted the Facility Rentals staff by overseeing private events such as weddings, corporate parties, and fundraisers-Created marketing materials used to attract new clients-Toured prospective clients, discussed contracts and budgeting-Participated in networking events such as bridal shows and industry meetings

Louisville, Ky, Us

New Albany, In, Us

-Wrote press releases for local newspapers and created/proofread advertising copy-Wrote an article for the University’s bi-annual alumni magazine; published on the center fold-Assisted in the planning and execution of a highly publicized, campus-wide event