Erika Rohrer Email & Phone Number

Orlando, Florida, US

I am responsible for proactively developing an expansive event calendar to drive traffic, engagement, and opportunities. Events include a mix of tradeshows, prospecting events, webinars, roundtables, and virtual summits. I am also responsible for tracking and analyzing performance metrics and adjusting marketing activities based on the data. Internally, I.

Orlando, Florida, US

-Strategically planned and managed customer and lead-generating events throughout North America, focusing on company growth, new logo opportunities, and customer portfolio expansion. Events included trade shows, summits, digital webinars, and client entertainment-Oversaw $400k/year of co-marketing funds from various business partners, allocating budget.

Mumbai, MH, IN

-Philanthropic corporate giving and trade organizations: -Managed regional budgets and sponsorship benefits -Oversaw trade show logistics and marketing for 20+ annual events -Managed vendor relationships -Coordinated trade show logistics, internal planning sessions, streamline marketing and brand awareness strategies-Business development support: -Created.

Arlington, Virginia, US

Signature Chefs Auction is the second largest fundraiser for March of Dimes in the Louisville Market, raising over $300,00 annually. As a Development Manger, I oversaw all aspects of this gala including:-Development: Increased overall market revenue by implementing core tactics for fundraising events, resulting in aggressive and sustainable year over year.

Arlington, Virginia, US

Promoted

Louisville, KY, US

-Collaborated with media team and strategists to develop comprehensive media plans, with focus on generating leads and building brand awareness through various advertising platforms. Clients: Lennox International, Allied Air Enterprises, and March of Dimes-Acted as media liaison, overseeing national digital and print advertising from concept development.

Louisville, KY, US

-Assisted in the coordination and execution of various marketing projects requested by client. Clients: Lennox International and Allied Air Enterprises-Interacted with various agency departments, including creative, digital, photography and media, to ensure projects meet deadline, budget and client expectations-Assisted in the redesign, implementation and.

-1 of 2 full time employees; provided assistance to the Facility Director in the day-to-day tasks including account management, liquor inventory, client tours/ appointments and marketing materials-Sold the venue to clients for their future event site. Built and maintained relationships with each client by planning their event and keeping in close contact.

Louisville, Kentucky, US

-Assisted the Facility Rentals staff by overseeing private events such as weddings, corporate parties, and fundraisers-Created marketing materials used to attract new clients-Toured prospective clients, discussed contracts and budgeting-Participated in networking events such as bridal shows and industry meetings

Louisville, KY, US

New Albany, IN, US

-Wrote press releases for local newspapers and created/proofread advertising copy-Wrote an article for the University’s bi-annual alumni magazine; published on the center fold-Assisted in the planning and execution of a highly publicized, campus-wide event