Erika Rossi Email & Phone Number

California, United States

Amsterdam, Holanda Septentrional, Países Bajos

*LAID OFF post acquisition* Key responsabilities• Lead the end-to-end design effort for several key initiatives that would allow our 60M active users to monetize their content (as part of the Growth team)• Lead the product design direction of the new Transfer Window redesign that better surfaced the settings and significantly increased the conversion rate from free to paid tiers in the first release• Lead AI integration design concept resulting in a working demo that leveraged AI capabilities within the new set of customisation features, allowing users to generate text descriptions based off the images they are uploading• Document and present new concept rationales (UX/UI) to senior stakeholders• Prototype the key flows and micro-interactions to their finest detail• Mentoring junior profiles through weekly coaching sessions

Estocolmo, Suecia

Barcelona Area, Spain

Professor of the Service Design course of the Postgraduate in Design for Innovation Strategy AA. 2017-2018

Barcelona, Catalonia, Spain

Key responsabilities:- Designing the product features, detailing the user flows and working closely with the dev team to refine and adjust key features to be launched on a weekly basis- UX Research with users to test and iterate the product flows and features- Defining the product roadmap and keeping it on track, constantly refining and updating priorities based on users' requests and business needs- Defining the backlog- Working closely with the dev team to implement new design features and resolve issues

Barcelona, Catalonia, Spain

Key responsabilities:- Leading a multidisciplinary team of 20+ people - Managing team's career growth and professional evolution- Sharing responsabilities for the recruiting and hiring process of the design team- Crafting the direction of some of the greatest accounts of the firm- Ambassador of the design and studio culture, keeping people inspired and motivated to always reach the best solutions

Barcelona Area, Spain

London, United Kingdom

Barcelona/London

As interaction and UX designer at Smart Design I follow the entire process from concept generation and user research to UI design and concept video to deliver meaningful digital experiences.

As interaction designer at Fjord, I develop service design concepts, scenarios and UX design for a wide range of clients from telco's to financial services.

Madrid Area, Spain

Concepting, brainstorming, interaction flow, wireframing, sketching scenario, video presentations

Internship at Mollusco e Balena, graphic design and web agency

Interaction Design, Visual And Multimedia Communication

I graduated in Iuav’s master programme in Visual and Multimedia Communication with 110 cum laude, specialising in Interaction Design.

Illustration

Industrial Design, Product And Graphic Design

I gained full marks 110/110 in my first degree, in Industrial Design, at the Faculty of Design and Arts, Iuav University of Venice.

Diploma, Fine Arts

I obtained my Diploma with full marks 100/100 at the Institute of Arts, Ferrara.