Erika Ross Email & Phone Number

Golden Valley, Minnesota

Minneapolis, Mn

Build post-campaign reports for sales team to review with vendor to discuss campaign performance, insights and recommendations.Use analytics tools (Adobe SiteCatalyst) and a variety of internal tools to provide analysis of data.Work with the report developer team to improve and enhance campaign reporting to be used to increase vendor investment by forming the story with the data and matching back to campaign KPIs.

Minneapolis, Mn

Responsible for an in depth competitive audit of core competitors across platforms. Createdsummary deck to inform team and other partners of high level takeaways regarding consistency offeatures and functionality.Created a comparison grid to track the progress and changes made to all platforms for Target andcompetitors.Work with manager to research analytics in SiteCatalyst to understand impact of decisions and issues brought up by team and other partners.Compile mobile site and app guest feedback and present to team highlighting issues andenhancement opportunities.

Excelsior, Mn

Serve as primary client contact responsible for setting the strategy, providing analysis and implementation of tactical work while managing client retainer and internal resources.Responsible for multiple client accounts in all areas of digital marketing including search engine optimization, paid search, social media, email, web development, competitive analysis and project management.Provide communication between client contacts and partners to manage expectations and answer questions. Run weekly in person and phone meetings to update on status of projects, review analytics and address issues.Managed internal content strategy initiative for the agency including content creation for lead nurturing on website.

St. Paul, Mn

Manage projects including 2 website redesigns, mobile app development, development of a new online marketing product Simpli and creation of marketing resources.Create issue and enhancement tracking for new product Simpli including working with IT to prioritize and produce release schedule.Maintain and update website content using Hubspot for a CMS. Responsible for inbound marketing through Hubspot – SEO, competitive research, keyword planning, reporting, social media updates, white papers and landing pages. Report on monthly web results using dashboards from HubspotWrite and maintain loyalty marketing blog. www.loyaltymarketing.com/simpliblogPrepare for industry tradeshows including the creation of marketing materials, demos and leadnurturing post show.

St. Paul, Mn

Assist customers with their needs regarding their loyalty membership accounts for four programs via email and phone.Manage the relationship with the hotels and members in the Joy of Life Club.Responsible for imputing customer transactions and reporting those numbers monthly.Provide ideas for improvement of the Joy of Life Club including club restructuring and trainingbased on feedback and customer interactions.