Erika Trombley Email & Phone Number

New York, NY, US

Washington, District Of Columbia, United States

• Established the first-ever White House consumer media strategy to reach non-political audiences for the Biden-Harris Administration, including booking, prepping and staffing senior-level officials, Cabinet members and.
• Pitched and landed over 315 interviews and 250 additional stories on Administration’s policy announcements, including student debt relief, climate, economy, AI, healthcare, reproductive rights, infrastructure, housing.
• Led comms rollout, media advisory strategy and press pool movements for Presidential events at the White House, including cultural and holiday events, sports championship celebrations and medal ceremonies
• Collaborated on coverage with other Executive Office of the President teams including digital, policy and press, as well as the the Vice President, First Lady, and Second Gentleman, other government agencies and.

• Ideated, developed, booked and produced public live events, including panels with TV casts and journalists, live podcast recordings, fireside chats and red carpets
• Coordinated with creative services, marketing, PR, tech, guest services and development teams to successfully execute programming and elevate the Paley Center as a cultural institution in New York City Highlights.

New York, New York, United States

New York City Metropolitan Area

• Lead talent team and theSkimm’s editorial and paid talent booking efforts, including booking celebrities, newsmakers, politicians and authors for theSkimm’s video, newsletter, podcast and event series (Texting With.
• Establish pitching strategy for new and existing series and make recommendations on relevant guests by maintainingslates of upcoming releases
• Act as on-site/virtual liaison for all talent, representatives and publicists during shoots in office or on location/Zoom
• Represent theSkimm at external events and develop and maintain relationships across the industry2022 highlights include: Q&A with President Biden, George Clooney & Julia Roberts, Kris & Kendall Jenner, Dolly Parton.

New York, New York, United States

Booked celebrities, politicians, authors, newsmakers, experts and business leaders for theSkimm's editorial video, audio and event series.2021 bookings include: President Obama, Matt Damon, Paris Hilton, Jennifer Hudson, Gayle King, Kesha, P!nk, Whitney Wolfe Herd, Addison Rae, Dr. Fauci, Nicole Kidman, Gabrielle Union

• Produced celebrity and lifestyle videos, including development in preproduction and overseeing the edit in post production
• Booked celebrities, newsmakers, politicians, influencers and more for interviews
• Developed content that fits a company's goals and audience, including new series and formats
• Consulted on strategy and promotion, including social media

Greater New York City Area

• Booked celebrities, newsmakers, politicians, authors and experts for theSkimm’s video and podcast series, including Texting With, Sip n Skimm and Skimm’d from The Couch podcast
• Brainstormed and pitched relevant guests by maintaining slates of upcoming campaigns, premieres, books and albums
• Established and managed booking process across several departments including video, audio, editorial and marketing
• Acted as on-site host and liaison for all talent, reps and publicists during shoots in office or on-location
• Represented theSkimm at external events and established/maintained relationships across the industry

New York, New York, United States

• Coordinated celeb, lifestyle, beauty and food video shoots for Hearst magazines including Cosmopolitan, Marie Claire, Seventeen, Esquire, Delish, Elle and Country Living
• Conducted celebrity interviews for Cosmopolitan, Seventeen and Marie Claire video series
• Booked talent, crew and locations, sent out call sheets and acted as liaison to talent, publicists or clients on set
• Post-produced several digital video series for Hearst magazines’ sites, Facebook, Snapchat, Twitter and Instagram
• Developed and cowrote reality TV show pitches to be presented to various networks and OTT

New York, New York, United States

• Sourced and preinterviewed families that fit casting calls to be featured on the docu-style TV show, Ready, Set, Pet
• Gathered casting videos and prepared castings to be presented to the network
• Booked additional supporting talent for segments of the show
• Acted as liaison between cast and production team on set and communicated with talent/agents post-production to gather additional assets

New York, New York, United States

• Brainstormed episode storylines for 14 original episodes of Ready, Set, Pet TV show on The CW
• Booked shoot locations, obtained permits, set schedule and sent out call sheets to crew and talent
• Wrote and edited relevant educational/information graphics and selected music during edit process
• Managed social media pages, digital analytics and outreach for Ready, Set, Pet

New York, New York, United States

• Coordinated lifestyle, celebrity, beauty and fitness shoots for videos published on Cosmo’s site and across social
• Pitched celebrity video ideas and interviewed celebrities, provided notes on edits
• Managed the video team’s budget, booked locations, hired freelancers and organized legal and vendor paperwork
• Shot and edited short news-style videos for site and social

New York, New York, United States

• Coordinated celeb, lifestyle, beauty, fitness and food shoots in NY and LA, including casting, location, equipment, crew and budget
• Shot and edited news-style videos for site and social
• Assisted with casting talent for lifestyle, beauty, fitness and Facebook show page videos published online and across social media
• Prepared studio and assisted during shoots by setting up equipment, arranging décor and operating cameras
• Welcomed and supported talent on set and organize their legal and payment paperwork
• Began post-production process by digitizing all footage and stringing out interview highlights

Greater New York City Area

• Wrote copy, optimized headlines and thumbnails for real-time news, viral video and editorial video posts
• Prepared YouTube posts by uploading videos, writing descriptions and adding tags and video annotations
• Created a content calendar to re-promote video archives on relevant dates through the year

• Ran social media accounts for documentary and independent film company—shared content on international humanitarian efforts and interacted with filmmakers and other influencers in the industry
• Brainstormed new ways to produce impact and engagement on Rake Films’ stories, social channels and new newsletter
• Assisted in outreach campaign for The Long Night documentary, including pitching community and university organizations to host a screening and managing the events' social media presence

Greater New York City Area

• Served as interim executive assistant to Senior Vice President, Branded Entertainment and New Business at Telepictures Productions
• Compiled wrap reports to present brands showing the reach of their product integrations on The Ellen Show, Extra, TMZ or The Real’s YouTube and social media channels
• Researched possible national brands for Telepictures’ shows to partner with for the upcoming season

London, United Kingdom

• Wrote and curated content for both Latimer and digital client blogs
• Created monthly social media analytics reports on growth and made recommendations to improve post performances
• Researched tech, culture, lifestyle and entertainment news and shared links across all social media platforms to audience of youth, actors and filmmakers in the UK

Columbia, MO

• Cut and edited video to appear on two news shows per week
• Assisted with other various tasks in newsroom of NBC affiliate
• Ran teleprompter during news shows

Columbia, MO

• Wrote articles for weekly student newspaper as a beat writer
• Attended various events covering multicultural organizations