Erika White

Erika White Email and Phone Number

Consumer Insights & Strategy at Pernod Ricard @ Pernod Ricard
paris, île-de-france, france
Erika White's Location
New York, New York, United States, United States
Erika White's Contact Details

Erika White personal email

About Erika White

Erika White is a Consumer Insights & Strategy at Pernod Ricard at Pernod Ricard. She possess expertise in seo, marketing communications, advertising, social media, marketing and 5 more skills. Colleagues describe her as "I had the pleasure of working with Erika on a wide range of innovation projects in the newly developed North American Innovation Hub at Pernod-Ricard. She is the rare combination of brainy with excellent communication skills. She is highly organized and manages our vendor partners seamlessly to deliver critical insights for our projects. In addition to being incredibly personable and easily to work with, her ability to synthesize and distill large amounts of data into actionable business intel is top notch. I highly recommend Erika and believe she should be the next Jeopardy host hands down!" and "Erika and I work together on the AT&T digital strategy team at Organic. Erika is, without hyperbole, one of the hardest working people I know. She is no stranger to an incredibly full plate, and manages to tackle everything on it with impeccable organization and creativity. While she's often teased for her unbelievably upbeat attitude, she makes some of the most stressful situations seem like a walk in the park. Her desire to learn from others, fine-tune her skills, and take on new challenges is so impressive coming from someone with a natural intuition for strategy."

Erika White's Current Company Details
Pernod Ricard

Pernod Ricard

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Consumer Insights & Strategy at Pernod Ricard
paris, île-de-france, france
Employees:
14876
Erika White Work Experience Details
  • Pernod Ricard
    Sr. Manager, Brand Insights
    Pernod Ricard Dec 2023 - Present
    United States
  • Pernod Ricard
    Portfolio Insights
    Pernod Ricard Aug 2023 - Dec 2023
  • Pernod Ricard
    Innovation Insights & Strategy
    Pernod Ricard May 2021 - Nov 2023
    New York City Metropolitan Area
  • ?What If! Innovation
    Lead Inventor
    ?What If! Innovation Apr 2019 - May 2021
    Greater New York City Area
  • ?What If! Innovation
    Inventor
    ?What If! Innovation Jan 2018 - Apr 2019
    Greater New York City Area
  • ?What If! Innovation Partners
    Recon Inventor
    ?What If! Innovation Partners Jun 2016 - Jan 2018
    New York, Ny
  • Organic
    Digital Creative Strategist
    Organic Feb 2015 - May 2016
    Greater New York City Area
  • Organic
    Account Supervisor
    Organic May 2014 - Jan 2015
    -Work directly with the Group Account Director in leading client relationships, running client presentations, expressing agency POVs, and gaining incremental funding for additional projects-Contribute to the strategic process through brief generation, creative briefing, implementation and analysis, and intelligence support-Clearly communicate strategy, creative ideas and business objectives, both internally and to clients-Evaluate inputs and ideas from creative and strategic planning teams to craft briefing materials; ensure inputs are relevant to the overall strategy and client preferences-Execute full lifecycle of projects including: attending client briefings, analysis of client requirements, scoping, scheduling, budgeting, strategy development, client presentations and post-campaign analysis -Helped launch, manage and maintain social properties for clients, completing monthly conversation calendars, monitoring performance, upholding creative integrity and pushing best practices -Involvement in multiple product launch campaigns that have resulted in increased product sales versus the forecast with a direct correlation to the marketing efforts and positive engagement and awareness results versus historic benchmarks-Supervise Assistant Account Executive and Interns on the development of status reports and other daily account maintenance projects
  • Organic
    Account Executive
    Organic Aug 2012 - May 2014
    New York, New York
    -Supported the Account Director and the Account Supervisor in large scale digital projects-Updated internal teams, agency partners and clients on competitive information and trends on a weekly basis-Managed multiple projects, including: eCRM, social, online media and website updates that aligned with the overall communication strategy, met quality and performance standards and directly drove business results -Engaged with several clients, managing project deliverables and monitoring budget and scope as well as anticipating future client needs and opportunities
  • Mrm Worldwide
    Account Executive
    Mrm Worldwide Mar 2011 - Aug 2012
    Greater New York City Area
    -Supervise and train Account Specialists; team was responsible for project briefings, creative development, execution and post campaign analysis -Balance several clients simultaneously to ensure day-to-day management of deliverables were met-Manage testing (targeting, messaging, creative) and partnered with Analytics and Strategy to ensure testing validity and project optimization-Compile monthly results reports and campaign results, provided analysis, testing recommendations, as well as presented findings to the client-Helped managed the transition of one line of business from one team to another
  • Shark Communications
    Account Manager
    Shark Communications Jul 2008 - Jun 2011
    · Act as contact point for clients and team members· Responsible for managing account details, delegating tasks, and monitoring progress on accounts· Assisted in managing multiple website redesign project for clients· Support and Train clients in using their website’s Content Management Systems (CMS) · Manage part of clients Search Engine Marketing (SEM) efforts with Google Adwords and Microsoft AdCenter· Managed a client’s media budget and created media plan· Independently managed client accounts while working in team environment· Interfaced with clients and contributed by outlining projects, explaining details, and pitching ideas· Prepared budgets, estimates, timelines, proposals, and press releases· Coordinated copywriting and graphics· Optimized clients’ social media through the use of blogs, videos, and profiles· Managed video projects for various clients, one for a local power company that received recognition from Chrysler
  • University Of Vermont
    Teacher'S Assistant Computer Science
    University Of Vermont Aug 2007 - Dec 2008
    Responsible for running labs and teaching Microsoft Office programs
  • University Of Vermont
    Marketing Intern
    University Of Vermont Aug 2007 - May 2008
    Assisted the Director of Marketing and Promotions for University home sports games Helped run half time and special events, giveaways and sold merchandise Worked in an upbeat team to make every sports game a great experience for the fans

Erika White Skills

Seo Marketing Communications Advertising Social Media Marketing Direct Mail Creative Direction Digital Strategy Online Advertising Copywriting

Erika White Education Details

Frequently Asked Questions about Erika White

What company does Erika White work for?

Erika White works for Pernod Ricard

What is Erika White's role at the current company?

Erika White's current role is Consumer Insights & Strategy at Pernod Ricard.

What is Erika White's email address?

Erika White's email address is er****@****ail.com

What is Erika White's direct phone number?

Erika White's direct phone number is +180230*****

What schools did Erika White attend?

Erika White attended Institute Of Advanced Advertising Studies (Aaaa), University Of Vermont, University Of Westminster.

What skills is Erika White known for?

Erika White has skills like Seo, Marketing Communications, Advertising, Social Media, Marketing, Direct Mail, Creative Direction, Digital Strategy, Online Advertising, Copywriting.

Who are Erika White's colleagues?

Erika White's colleagues are T Ramesh, André Cavalcanti, Bruno Bié, Juan Carlos Romo Palomar, Cory Schubert, 韩天雯, Prasanna Parida.

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