Erik De Groot Email & Phone Number

At Product for Product, we encourage circularity for offices in the Netherlands. We see circularity as one of the answers for a more sustainable future. Product for Product focuses specifically on offices to make major and minor improvements there, thereby reducing the flow of residual waste. We look at your waste partner, your waste separation on location, but also your product purchase.My role focuses on lead generation through our websites (including the development of www.productforproduct.nl and www.cfd-europe.com) and Marketing Automation through ActiveCampaign (email), Qwilr (proposal software), Paperform (online forms) and Zapier (Automation). In addition, I provide reporting via GA4 and project management in Trello.Mijn rol richt zich op leadgeneration via onze websites (o.a. ontwikkeling van www.productforproduct.nl en www.cfd-europe.com) en Marketing Automation middels ActiveCampaign (e-mail), Qwilr (offerte tooling), Paperform (online formulieren) en Zapier (Automation). Daarnaast verzorg ik de rapportage via GA4 en projectmanagement en bewaking van deadlines in Trello. Mijn functie bevat onder meer leadgeneration door inzet van marketing automation met tools zoals active campaign, Qwilr, Zapier, Paperform, het (inrichten van) rapportage met Google Analytics, Website beheer met Wordpress en Propeller CMS, projectmanagement in Trello en marketing strategieplanning.

Responsible for customer experience and revenue growth within the online major- and small Domestic appliances category. To achieve set revenu targets I collaborate with CR specialists, webdevelopers, SEA specialiast, our buying department and offline marketing specialists. On a daily basis I rapport and analyse Google Analytics data, I work on website management, I review our Product overview page and make improvement on our Product pages.

Amsterdam Area, Netherlands

Directly responsible for all European E-commerce (Owned and Third-party) activities of Los Angeles based Skate lifestyle brand Supra Footwear, part of the globally operating K-Swiss Global Brands (KSGB). For this I align, both from a marketing as well as a development standpoint, with our head office in Los Angeles to translate activities to the European marketing with the goal of improving direct sales through owned platforms as well as improving performance of Key retailers such as Zalando, Amazon and Blue Tomato.– Websitemanagement of the European part of suprafootwear.com to improve traffic, engagement and conversion by aligning text and image usage, landing page creation, product offering and the final promotion plans.– Manage budget and planning of online marketing activities of Key European Retailers such as Zalando (ZMS), Amazon (AMS) and Blue Tomato.– Develop and execute email- and marketing promotion strategies to improve brand visibility and to achieve revenue goals.– Analyzing and reporting of revenue results and other KPI's to account for and improve of online sales.– Working with agencies on managing and adjusting Adwords and Facebook marketing budgets to improve online traffic– Investigate growth opportunities with and the implement of collaborations with affiliate and student-discount agencies to improve website traffic and sales– Day to day support of logistics and customer service to guarantee customer happiness.

Amsterdam Area, Netherlands

Responsible for all daily sales and operations for all of our websites within the beds and bedding vertical (www.bedden.nl, www.boxsprings.nl, www.hoofdkussens.nl i.a.) Work includes: Content creation, Content marketing, Conversion optimization, SEO, Managing website content (Magento CMS) and Managing our Customer Service team.

Amsterdam Area, Netherlands

In charge of daily operations for all the websites within the beds vertical (www.bedden.nl, www.boxsprings.nl, www.hoofdkussens.nl i.a.) Work includes: Content creation, SEO, Maintaining the website content (Magento CMS) and head of the customer service.

Amsterdam Area, Netherlands

Working within the complete portfolio of Venturebuilders (i.a. www.bedden.nl, www.gereedschap.nl, www.schilderij.nl) mainly concentrating on text editing, content management and online marketing. Daily work included: writing product content, creation landing pages, customer service and maintaining social media.Skills: - Working with Magento CMS- Writing product descrptions- Writing SEO texts- Customer service

Amsterdam Area, Netherlands

For three months I worked at the law firm Kennedy Van der Laan assisting with building their new website www.kvdl.nl. This website, built on a Wordpress CMS, offers the client a high user-friendliness, dynamic content and improved SEO functionalities. My work consisted mainly of content migration, content creation and improving usability.Skills:- Working with Wordpress CMS- Writing and importing web texts- Working with a CRM

Alkmaar Area, Netherlands

Work included building the Wordpress website www.maatschappelijkeveerkracht.nl from scratch and then filling the website with relevant content. I was also in charge of maintaining the main website www.conness.nl.Skills:- Writing web content- Building a Wordpress website

Alkmaar Area, Netherlands

During my period at BIK light solutions (currently: JET Group) I worked as an assembly employee in the lightdomes division. In this factory semi-finished product (polycarbonate plates) where manufactured into light domes.

Amsterdam Area, Netherlands

I successfully completed my study with a rapport for the dutch magazine HRpraktijk. For this magazine I researched the possibilities and steps for creating a successful LinkedIn group for the brand HRpraktijk. This group has now become a successful platform for customer retention and creating brand awareness with more then 10,000 members.Skills: - Using social media for customer retention- Desk and field research

Amsterdam Area, Netherlands

During my twenty-month internship at WEKA Uitgeverij I assisted the editors with making the magazines HRpraktijk and HRstrategie. My daily operations consisted writing news articles, background articles for both magazines and creating and sending the e-mail newsletter.Skills:- (Web-) editing

Amsterdam Area, Netherlands

After studying social laws for a year I changed studies to start my Media and Communications (MIC) study at the Hogeschool van Amsterdam. During this time studying I learned about modern communication technologies and marketing which helped me develop a good view on the different aspects of communications work. The first few years were mainly focused on marketing and economics, the last two years however were focused on teaching more job specific skills, for example web editing.

Amsterdam Area, Netherlands

Before starting the study Media, Information and Communications (MIC) I studied Social laws for a year. During this study I’ve followed colleges about Youth laws, Labor laws, Rental laws and Private laws.